Influence of low involvement advertising on decision making: Comparing consumer and capital goods with the aid of empiric examples
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Cambridge
1995
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| Schlagworte: | |
| Beschreibung: | 121 S. |
Internformat
MARC
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| 100 | 1 | |a Fries, Axel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Influence of low involvement advertising on decision making |b Comparing consumer and capital goods with the aid of empiric examples |
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Datensatz im Suchindex
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| author | Fries, Axel |
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| spelling | Fries, Axel Verfasser aut Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples Cambridge 1995 121 S. txt rdacontent n rdamedia nc rdacarrier Cambridge, Anglia Polytechnic University, Diss. MBA, 2004 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Fries, Axel Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| subject_GND | (DE-588)4113937-9 |
| title | Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| title_auth | Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| title_exact_search | Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| title_full | Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| title_fullStr | Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| title_full_unstemmed | Influence of low involvement advertising on decision making Comparing consumer and capital goods with the aid of empiric examples |
| title_short | Influence of low involvement advertising on decision making |
| title_sort | influence of low involvement advertising on decision making comparing consumer and capital goods with the aid of empiric examples |
| title_sub | Comparing consumer and capital goods with the aid of empiric examples |
| topic_facet | Hochschulschrift |
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