The Complete Guide to Fundraising Management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York
Wiley
2002
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The AFP/Wiley fund development series
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 350 S. |
| ISBN: | 0471200190 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Complete Guide to Fundraising Management |c Stanley Weinstein |
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| 300 | |a XXV, 350 S. | ||
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Datensatz im Suchindex
| _version_ | 1804143030438985728 |
|---|---|
| adam_text | Contents FOREWORD Xxi
PREFACE XXiii
chapter 1 Five Major Fundraising Principles 1
People Give to People ... to Help People 1
People Give Relative to Their Means 2
Those Closest Must Set the Pace 4
Successful Fundraising 4
The 80/20 Rule Is Becoming the 90/10 Rule 5
The Need for Balance 6
chapter 2 Your Organization and the Not-for-Profit World 7
An Overview of the Sector—Broad Range of Services 7
Opportunities and Challenges 8
Working Together 10
The Importance of Strategic Management 11
Be Sure Your Institution Is Worthy of Support 14
chapter 3 Managing the Resource Development Function 19
Analysis and Planning 19
Effectiveness: Doing the Right Things 23
Efficiency: Doing Things Right 26
Budgets and Financial Resources 28
Fundraising Modes 44
Special Issues Related to Small and Large Operations 49
Ethics 55
Evaluation 58
chapter 4 The Case for Support and Fundraising Materials 59
The Case Statement 59
The Comprehensive Formal Case Statement 60
XVII
XVIII CONTENTS
The Case Statement Process 62
Market and Situation-Specific Case Statements 63
Presentations and Presentation Materials 63
chapter 5 Managing Information 71
Record Keeping 72
Supporting Fundraising Strategies 72
Acknowledgments 73
Reports 74
Targeted Communications 79
The System 82
Establishing the Information System 83
chapter 6 Prospect Identification, Research, and Segmentation 89
The Best Prospects 90
Prospect Research 93
Prospect Ratings and Evaluations 95
Know the Prospective Donor as a Person 106
chapter 7 Nurturing Relationships 109
Friend-Raising Activities 109
Relationship-Building Activities Must Be Scheduled
and Monitored 115
Moves Management—Cultivating Real Relationships 116
Donor Acknowledgment 116
Four Parts to an Acknowledgment Program 119
chapter 8 Major Gift Programs 125
When Major Gift Strategies Are Appropriate 126
Preparing for a Major Gifts Initiative 127
The Solicitation Interview (How to Ask for a Major Gift) 139
After the Solicitation 147
Solicitation Training and Rote Playing 147
chapter 9 Direct and Select Mail Fundraising 151
Acquisition Mailings 151
Renew and Upgrade 155
Lapsed Donors 157
Public Relations and Information 158
Frequency 158
Ensuring Success 159
Elements of the Appeal Package 161
Mail Lists 168
Mail Preparation: What to Do In-House, What to Do
with a Mail House 171
Post Office 173
CONTENTS XIX
Newsletters as Part of the Direct Mail Program 174
chapter 1O Telephone Solicitations 175
Volunteer Telephone Solicitations 176
Professional Telephone Solicitation Campaigns 187
chapter 11 Special Event Fundraisers 191
Choosing a Special Event 192
Implementing the Event 193
Cause-Related Marketing 197
chapter 12 Grantsmanship 203
What Is a Grant? 203
Government Grants and Contracts 204
Foundations 205
Foundation Research 206
Project Development 210
The Application 214
Acknowledgment and Reporting Requirements 218
chapter 13 Planned Giving 219
Defining Planned Giving 219
The Importance of Planned Giving 219
Charitable Gift Instruments—Ways of Giving 220
Donor Education and the Planned Giving Program 228
Endowment Fund 238
Sample Marketing Plan for Charitable Gift Annuities 239
Planned-Giving Societies 245
chapter 14 Capital and Endowment Campaigns 247
Requirements for a Successful Campaign 247
Chronological Steps for Success 252
Building Endowments 266
Institutional Differences 269
Campaign Organization and Structure 273
chapter 15 Human Resources 279
The Board of Directors 279
The Resource Development Staff 300
Volunteers 307
Working with Consultants 310
chapter 16 Evaluation 319
ABOUT THE CD-ROM 337
INDEX 341
|
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| author_facet | Weinstein, Stanley |
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| ctrlnum | (OCoLC)845503895 (DE-599)BVBBV026014445 |
| dewey-full | 658.15224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15224 |
| dewey-search | 658.15224 |
| dewey-sort | 3658.15224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-09T22:41:11Z |
| institution | BVB |
| isbn | 0471200190 |
| language | Undetermined |
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| series2 | The AFP/Wiley fund development series |
| spelling | Weinstein, Stanley Verfasser aut The Complete Guide to Fundraising Management Stanley Weinstein 2. ed. New York Wiley 2002 XXV, 350 S. txt rdacontent n rdamedia nc rdacarrier The AFP/Wiley fund development series HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020395724&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weinstein, Stanley The Complete Guide to Fundraising Management |
| title | The Complete Guide to Fundraising Management |
| title_auth | The Complete Guide to Fundraising Management |
| title_exact_search | The Complete Guide to Fundraising Management |
| title_full | The Complete Guide to Fundraising Management Stanley Weinstein |
| title_fullStr | The Complete Guide to Fundraising Management Stanley Weinstein |
| title_full_unstemmed | The Complete Guide to Fundraising Management Stanley Weinstein |
| title_short | The Complete Guide to Fundraising Management |
| title_sort | the complete guide to fundraising management |
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