Push und Pull in der Markenpolitik:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Frankfurt
Lang
1996
|
| Schlagworte: | |
| Beschreibung: | 290 S. |
| ISBN: | 3631497598 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Szeliga, Michael |
| author_facet | Szeliga, Michael |
| author_role | aut |
| author_sort | Szeliga, Michael |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV025982542 |
| ctrlnum | (OCoLC)917290485 (DE-599)BVBBV025982542 |
| format | Book |
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| geographic_facet | Deutschland |
| id | DE-604.BV025982542 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:40:38Z |
| institution | BVB |
| isbn | 3631497598 |
| language | Undetermined |
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| oclc_num | 917290485 |
| open_access_boolean | |
| owner | DE-525 |
| owner_facet | DE-525 |
| physical | 290 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Lang |
| record_format | marc |
| spelling | Szeliga, Michael Verfasser aut Push und Pull in der Markenpolitik Frankfurt Lang 1996 290 S. txt rdacontent n rdamedia nc rdacarrier Reifenmarkt (DE-588)4414639-5 gnd rswk-swf Pull-Strategie (DE-588)4314622-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Push-Strategie (DE-588)4314624-7 gnd rswk-swf Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Reifenmarkt (DE-588)4414639-5 s Markenpolitik (DE-588)4144679-3 s Push-Strategie (DE-588)4314624-7 s Pull-Strategie (DE-588)4314622-3 s Entscheidungsunterstützungssystem (DE-588)4191815-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Szeliga, Michael Push und Pull in der Markenpolitik Reifenmarkt (DE-588)4414639-5 gnd Pull-Strategie (DE-588)4314622-3 gnd Markenpolitik (DE-588)4144679-3 gnd Push-Strategie (DE-588)4314624-7 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| subject_GND | (DE-588)4414639-5 (DE-588)4314622-3 (DE-588)4144679-3 (DE-588)4314624-7 (DE-588)4191815-0 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Push und Pull in der Markenpolitik |
| title_auth | Push und Pull in der Markenpolitik |
| title_exact_search | Push und Pull in der Markenpolitik |
| title_full | Push und Pull in der Markenpolitik |
| title_fullStr | Push und Pull in der Markenpolitik |
| title_full_unstemmed | Push und Pull in der Markenpolitik |
| title_short | Push und Pull in der Markenpolitik |
| title_sort | push und pull in der markenpolitik |
| topic | Reifenmarkt (DE-588)4414639-5 gnd Pull-Strategie (DE-588)4314622-3 gnd Markenpolitik (DE-588)4144679-3 gnd Push-Strategie (DE-588)4314624-7 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| topic_facet | Reifenmarkt Pull-Strategie Markenpolitik Push-Strategie Entscheidungsunterstützungssystem Deutschland Hochschulschrift |
| work_keys_str_mv | AT szeligamichael pushundpullindermarkenpolitik |