Reaching the interactive customer: integrated services for the digital world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Cambridge, UK, New York, NY
Cambridge Univ. Press
2003
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 166 S. graph. Darst. 23 cm |
| ISBN: | 052181670X |
Internformat
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-020359274 | ||
Datensatz im Suchindex
| _version_ | 1804142988552568832 |
|---|---|
| adam_text | Acknowledgements ix
About the Authors xi
1 Permeation of the Information Age 01
2 Interactive Devices 17
3 Interactive Audio 41
4 Visual Evolution 69
5 Monitoring through Devices 95
6 Balancing Act 115
7 Targeting the Interactive Consumer 139
Bibliography 157
Index 159
|
| any_adam_object | 1 |
| author | Tomsen, Mai-lan Faith, Ron |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| isbn | 052181670X |
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| spelling | Tomsen, Mai-lan Verfasser aut Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen ; Ron Faith Cambridge, UK, New York, NY Cambridge Univ. Press 2003 166 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Faith, Ron Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020359274&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tomsen, Mai-lan Faith, Ron Reaching the interactive customer integrated services for the digital world |
| title | Reaching the interactive customer integrated services for the digital world |
| title_auth | Reaching the interactive customer integrated services for the digital world |
| title_exact_search | Reaching the interactive customer integrated services for the digital world |
| title_full | Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen ; Ron Faith |
| title_fullStr | Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen ; Ron Faith |
| title_full_unstemmed | Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen ; Ron Faith |
| title_short | Reaching the interactive customer |
| title_sort | reaching the interactive customer integrated services for the digital world |
| title_sub | integrated services for the digital world |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020359274&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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