Grundlagen des Marketing:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Bonn [u.a.]
Addison-Wesley
2002
|
| Ausgabe: | 3., überarb. Aufl. |
| Schlagworte: | |
| Beschreibung: | Erscheint: 30. Dezember 2002 |
| Beschreibung: | 1198 S. vierfarb. 240 mm x 168 mm |
| ISBN: | 3827370248 |
Internformat
MARC
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| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Grundlagen des Marketing |c Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong |
| 250 | |a 3., überarb. Aufl. | ||
| 264 | 1 | |a Bonn [u.a.] |b Addison-Wesley |c 2002 | |
| 300 | |a 1198 S. |b vierfarb. |c 240 mm x 168 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Erscheint: 30. Dezember 2002 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 655 | 7 | |8 2\p |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
| 655 | 7 | |8 3\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 689 | 1 | |8 4\p |5 DE-604 | |
| 700 | 1 | |a Armstrong, Gary |e Verfasser |4 aut | |
| 700 | 1 | |a Saunders, John |e Verfasser |4 aut | |
| 700 | 1 | |a Wong, Veronica |e Verfasser |4 aut | |
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| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804142988378505216 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary Saunders, John Wong, Veronica |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary Saunders, John Wong, Veronica |
| author_role | aut aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga j s js v w vw |
| building | Verbundindex |
| bvnumber | BV025975843 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)917257609 (DE-599)BVBBV025975843 |
| discipline | Wirtschaftswissenschaften |
| edition | 3., überarb. Aufl. |
| format | Book |
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| genre_facet | Einführung Aufgabensammlung Lehrbuch |
| id | DE-604.BV025975843 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:40:31Z |
| institution | BVB |
| isbn | 3827370248 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020359138 |
| oclc_num | 917257609 |
| open_access_boolean | |
| owner | DE-525 |
| owner_facet | DE-525 |
| physical | 1198 S. vierfarb. 240 mm x 168 mm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Grundlagen des Marketing Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong 3., überarb. Aufl. Bonn [u.a.] Addison-Wesley 2002 1198 S. vierfarb. 240 mm x 168 mm txt rdacontent n rdamedia nc rdacarrier Erscheint: 30. Dezember 2002 Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary Verfasser aut Saunders, John Verfasser aut Wong, Veronica Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Saunders, John Wong, Veronica Grundlagen des Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
| title | Grundlagen des Marketing |
| title_auth | Grundlagen des Marketing |
| title_exact_search | Grundlagen des Marketing |
| title_full | Grundlagen des Marketing Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong |
| title_fullStr | Grundlagen des Marketing Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong |
| title_full_unstemmed | Grundlagen des Marketing Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong |
| title_short | Grundlagen des Marketing |
| title_sort | grundlagen des marketing |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
| work_keys_str_mv | AT kotlerphilip grundlagendesmarketing AT armstronggary grundlagendesmarketing AT saundersjohn grundlagendesmarketing AT wongveronica grundlagendesmarketing |