Visual persuasion: the role of images in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage
1997
|
| Schlagworte: | |
| Beschreibung: | XXII, 297 S. |
| ISBN: | 0803972466 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Messaris, Paul |
| author_GND | (DE-588)1166867277 |
| author_facet | Messaris, Paul |
| author_role | aut |
| author_sort | Messaris, Paul |
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| building | Verbundindex |
| bvnumber | BV025914596 |
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| ctrlnum | (OCoLC)263877379 (DE-599)BVBBV025914596 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025914596 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:14:53Z |
| institution | BVB |
| isbn | 0803972466 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019159898 |
| oclc_num | 263877379 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXII, 297 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Sage |
| record_format | marc |
| spelling | Messaris, Paul Verfasser (DE-588)1166867277 aut Visual persuasion the role of images in advertising Messaris, Paul Thousand Oaks, Calif. Sage 1997 XXII, 297 S. txt rdacontent n rdamedia nc rdacarrier Bild (DE-588)4006568-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Bildwerbung (DE-588)4310111-2 gnd rswk-swf Bildwerbung (DE-588)4310111-2 s Werbepsychologie (DE-588)4140889-5 s DE-604 Bild (DE-588)4006568-6 s Werbung (DE-588)4065541-6 s |
| spellingShingle | Messaris, Paul Visual persuasion the role of images in advertising Bild (DE-588)4006568-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Bildwerbung (DE-588)4310111-2 gnd |
| subject_GND | (DE-588)4006568-6 (DE-588)4065541-6 (DE-588)4140889-5 (DE-588)4310111-2 |
| title | Visual persuasion the role of images in advertising |
| title_auth | Visual persuasion the role of images in advertising |
| title_exact_search | Visual persuasion the role of images in advertising |
| title_full | Visual persuasion the role of images in advertising Messaris, Paul |
| title_fullStr | Visual persuasion the role of images in advertising Messaris, Paul |
| title_full_unstemmed | Visual persuasion the role of images in advertising Messaris, Paul |
| title_short | Visual persuasion |
| title_sort | visual persuasion the role of images in advertising |
| title_sub | the role of images in advertising |
| topic | Bild (DE-588)4006568-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Bildwerbung (DE-588)4310111-2 gnd |
| topic_facet | Bild Werbung Werbepsychologie Bildwerbung |
| work_keys_str_mv | AT messarispaul visualpersuasiontheroleofimagesinadvertising |