Marketing models:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Schlagworte: | |
| Beschreibung: | XV, 803 Seiten Diagramme |
| ISBN: | 013545641X 0135446449 0135619297 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing models |c Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a XV, 803 Seiten |b Diagramme | ||
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| 700 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 aut | |
| 700 | 1 | |a Moorthy, K. S. |0 (DE-588)171073096 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-019127933 | ||
Datensatz im Suchindex
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| author | Lilien, Gary L. 1946- Kotler, Philip 1931- Moorthy, K. S. |
| author_GND | (DE-588)133632148 (DE-588)121409600 (DE-588)171073096 |
| author_facet | Lilien, Gary L. 1946- Kotler, Philip 1931- Moorthy, K. S. |
| author_role | aut aut aut |
| author_sort | Lilien, Gary L. 1946- |
| author_variant | g l l gl gll p k pk k s m ks ksm |
| building | Verbundindex |
| bvnumber | BV025881071 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)728561898 (DE-599)BVBBV025881071 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025881071 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:14:19Z |
| institution | BVB |
| isbn | 013545641X 0135446449 0135619297 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019127933 |
| oclc_num | 728561898 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XV, 803 Seiten Diagramme |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Lilien, Gary L. 1946- (DE-588)133632148 aut Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy Englewood Cliffs, NJ Prentice Hall 1992 XV, 803 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmodell (DE-588)4168909-4 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmodell (DE-588)4168909-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Modell (DE-588)4039798-1 s Kotler, Philip 1931- (DE-588)121409600 aut Moorthy, K. S. (DE-588)171073096 aut |
| spellingShingle | Lilien, Gary L. 1946- Kotler, Philip 1931- Moorthy, K. S. Marketing models Marketingmodell (DE-588)4168909-4 gnd Modell (DE-588)4039798-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168909-4 (DE-588)4039798-1 (DE-588)4168907-0 |
| title | Marketing models |
| title_auth | Marketing models |
| title_exact_search | Marketing models |
| title_full | Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| title_fullStr | Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| title_full_unstemmed | Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| title_short | Marketing models |
| title_sort | marketing models |
| topic | Marketingmodell (DE-588)4168909-4 gnd Modell (DE-588)4039798-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmodell Modell Marketingmanagement |
| work_keys_str_mv | AT liliengaryl marketingmodels AT kotlerphilip marketingmodels AT moorthyks marketingmodels |