Beyond the usability lab: conducting large-scale user experience studies
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier/Morgan Kaufmann
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 310 S. Ill., graph. Darst. |
| ISBN: | 9780123748928 |
Internformat
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| 245 | 1 | 0 | |a Beyond the usability lab |b conducting large-scale user experience studies |c Bill Albert ; Tom Tullis ; Donna Tedesco |
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier/Morgan Kaufmann |c 2010 | |
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Datensatz im Suchindex
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| adam_text | IMAGE 1
TABLE OF CONTENTS
PREFACE XI
ACKNOWLEDGMENTS XIII
DEDICATION XV
AUTHOR BIOGRAPHIES XVLL
CHAPTER 1 INTRODUCTION 1
1.1 WHAT IS AN ONLINE USABILITY STUDY? 2
1.2 STRENGTHS AND LIMITATIONS OF ONLINE USABILITY TESTING 5 1.2.1
COMPARING DESIGNS 6
1.2.2 MEASURING THE USER EXPERIENCE 6
1.2.3 FINDING THE RIGHT PARTICIPANTS 7
1.2.4 FOCUSING DESIGN IMPROVEMENTS 7
1.2.5 INSIGHT INTO USERS REAL EXPERIENCE 8
1.2.6 WHERE ARE USERS GOING (CLICK PATHS)? 9
1.2.7 WHAT USERS ARE SAYING ABOUT THEIR EXPERIENCES 9 1.2.8 SAVING TIME
AND MONEY 9
1.2.9 LIMITATIONS OF ONLINE USABILITY TESTING 9
1.3 COMBINING ONLINE USABILITY STUDIES WITH OTHER USER RESEARCH METHODS
10
1.3.1 USABILITY LAB (OR REMOTE) TESTING 11
1.3.2 EXPERT REVIEW 12
1.3.3 FOCUS GROUPS 12
1.3.4 WEB TRAFFIC ANALYSIS 13
1.4 ORGANIZATION OF THE BOOK 14
CHAPTER 2 PLANNING THE STUDY 17
2.1 TARGET USERS 17
2.2 TYPE OF STUDY 19
2.3 BETWEEN-SUBJECTS VERSUS WITHIN-SUBJECTS 22
2.4 METRICS 24
2.4.1 TASK-BASED DATA 24
2.4.2 END-OF-SESSION DATA 26
2.5 BUDGET AND TIMELINE 27
2.5.1 BUDGET 27
2.5.2 TIMELINE 30
2.6 PARTICIPANT RECRUITING 34
2.6.1 TRUE INTENT INTERCEPT 34
2.6.2 PANELS 35
2.6.3 DIRECT AND TARGETED RECRUITING 39
IMAGE 2
2.7 PARTICIPANT SAMPLING 42
2.7.1 NUMBER OF PARTICIPANTS 42
2.7.2 SAMPLING TECHNIQUES 43
2.8 PARTICIPANT INCENTIVES 45
2.9 SUMMARY 46
CHAPTER 3 DESIGNING THE STUDY 49
3.1 INTRODUCING THE STUDY 49
3.1.1 PURPOSE, SPONSOR INFORMATION, MOTIVATION, AND INCENTIVE 50
3.1.2 TIME ESTIMATE 51
3.1.3 TECHNICAL REQUIREMENTS 52
3.1.4 LEGAL INFORMATION AND CONSENT 53
3.1.5 INSTRUCTIONS 55
3.2 SCREENING QUESTIONS 56
3.2.1 TYPES OF SCREENING QUESTIONS 56
3.2.2 MISREPRESENTATION CHECKS 57
3.2.3 EXIT STRATEGY 58
3.3 STARTER QUESTIONS 58
3.3.1 PRODUCT, COMPUTER, AND WEB EXPERIENCE 59
3.3.2 EXPECTATIONS 60
3.3.3 REDUCING BIAS LATER IN THE STUDY 61
3.4 CONSTRUCTING TASKS 62
3.4.1 MAKING THE TASK EASY TO UNDERSTAND 62
3.4.2 WRITING TASKS WITH TASK COMPLETION RATES IN MIND 64 3.4.3
ANTICIPATING VARIOUS PATHS TO AN ANSWER 67
3.4.4 MULTIPLE-CHOICE ANSWERS 69
3.4.5 INCLUDING A NONE OF THE ABOVE OPTION 71
3.4.6 INCLUDING A DON T KNOW OR GIVE UP OPTION 72 3.4.7 RANDOMIZING
TASK ORDER AND ANSWER CHOICES 73 3.4.8 USING A SUBSET OF TASKS 74
3.4.9 SELF-GENERATED AND SELF-SELECTED TASKS 74
3.4.10 SELF-REPORTED TASK COMPLETION 77
3.5 POST-TASK QUESTIONS AND METRICS 80
3.5.1 SELF-REPORTED DATA 80
3.5.2 OPEN-ENDED RESPONSES 82
3.6 POST-SESSION QUESTIONS AND METRICS 83
3.6.1 OVERALL RATING SCALES 83
3.6.2 OVERALL ASSESSMENT TOOLS 85
3.6.3 OPEN-ENDED QUESTIONS 86
3.7 DEMOGRAPHIC QUESTIONS AND WRAP-UP 87
3.7.1 DEMOGRAPHIC QUESTIONS 87
3.7.2 WRAP-UP 88
3.8 SPECIAL TOPICS 88
3.8.1 PROGRESS INDICATORS 89
IMAGE 3
3.8.2 PAUSING 90
3.8.3 SPEED TRAPS 90
3.9 SUMMARY ...91
CHAPTER 4 PILOTING AND LAUNCHING THE STUDY 93
4.1 PILOT DATA 93
4.1.1 TECHNICAL CHECKS 94
4.1.2 USABILITY CHECKS 97
4.1.3 FULL PILOT WITH DATA CHECKS 98
4.1.4 PREVIEW OF RESULTS 101
4.2 TIMING THE LAUNCH 102
4.2.1 FINDING THE RIGHT TIME TO LAUNCH 102
4.2.2 SINGULAR AND PHASED LAUNCHES 104
4.3 MONITORING RESULTS 105
4.4 SUMMARY 106
CHAPTER 5 DATA PREPARATION 107
5.1 DOWNLOADING/EXPORTING DATA 107
5.2 DATA QUALITY CHECKS 108
5.3 REMOVING PARTICIPANTS 109
5.3.1 INCOMPLETE DATA 110
5.3.2 PARTICIPANTS WHO MISREPRESENT THEMSELVES 110 5.3.3 MENTAL CHEATERS
110
5.3.4 TIPS ON REMOVING PARTICIPANTS ILL
5.4 REMOVING AND MODIFYING DATA FOR INDIVIDUAL TASKS 112 5.4.1 OUTLIERS
112
5.4.2 CONTRADICTORY RESPONSES 113
5.4.3 REMOVING A TASK FOR ALL PARTICIPANTS 113
5.4.4 MODIFYING TASK SUCCESS 114
5.5 RECEDING DATA AND CREATING NEW VARIABLES 114
5.5.1 SUCCESS DATA 114
5.5.2 TIME VARIABLES 115
5.5.3 SELF-REPORTED VARIABLES 116
5.5.4 CLICKSTREAM DATA 117
5.6 SUMMARY 119
CHAPTER 6 DATA ANALYSIS AND PRESENTATION 121
6.1 TASK PERFORMANCE DATA 122
6.1.1 TASK SUCCESS 122
6.1.2 TASK TIMES 131
6.1.3 EFFICIENCY 136
6.2 SELF-REPORTED DATA 139
6.2.1 RATING SCALES 139
6.2.2 OPEN-ENDED QUESTIONS, COMMENTS, AND OTHER VERBATIMS 146
6.2.3 OVERALL ASSESSMENT TOOLS 152
IMAGE 4
6.3 CLICKSTREAM DATA 154
6.4 CORRELATIONS AND COMBINATIONS 159
6.4.1 CORRELATIONS 160
6.4.2 COMBINATIONS (OR DERIVING AN OVERALL USABILITY SCORE)... 163 6.5
SEGMENTATION ANALYSIS 166
6.5.1 SEGMENTING BY PARTICIPANTS 166
6.5.2 SEGMENTING BY TASKS 168
6.6 IDENTIFYING USABILITY ISSUES AND COMPARING DESIGNS 169 6.6.1
IDENTIFYING USABILITY ISSUES 169
6.6.2 COMPARING ALTERNATIVE DESIGNS 171
6.7 PRESENTING THE RESULTS 173
6.7.1 SET THE STAGE APPROPRIATELY 173
6.7.2 MAKE THE PARTICIPANTS REAL 174
6.7.3 ORGANIZE YOUR DATA LOGICALLY 174
6.7.4 TELL A STORY 174
6.7.5 USE PICTURES 175
6.7.6 SIMPLIFY DATA GRAPHS 175
6.7.7 SHOW CONFIDENCE INTERVALS 175
6.7.8 MAKE DETAILS AVAILABLE WITHOUT BORING YOUR AUDIENCE 175
6.7.9 MAKE THE PUNCH LINE(S) CLEAR 176
6.7.10 CLARIFY THE NEXT STEPS 176
6.8 SUMMARY 176
CHAPTER 7 BUILDING YOUR ONLINE STUDY USING COMMERCIAL TOOLS 179
7.1 LOOPLL 181
7.1.1 CREATING A STUDY 181
7.1.2 FROM THE PARTICIPANT S PERSPECTIVE 182
7.1.3 DATA ANALYSIS 183
7.1.4 SUMMARY OF STRENGTHS AND LIMITATIONS 184
7.2 RELEVANTVIEW 187
7.2.1 CREATING A STUDY 188
7.2.2 FROM THE PARTICIPANT S PERSPECTIVE 190
7.2.3 DATA ANALYSIS 191
7.2.4 SUMMARY OF STRENGTHS AND LIMITATIONS 194
7.3 USERZOOM 194
7.3.1 CREATING A STUDY 195
7.3.2 FROM THE PARTICIPANT S PERSPECTIVE 198
7.3.3 DATA ANALYSIS 199
7.3.4 SUMMARY OF STRENGTHS AND LIMITATIONS 200
7.4 WEBEFFECTIVE 201
7.4.1 CREATING A STUDY 201
7.4.2 FROM THE PARTICIPANT S PERSPECTIVE 204
IMAGE 5
7.4.3 DATA ANALYSIS 210
7.4.4 SUMMARY OF STRENGTHS AND LIMITATIONS 211
7.5 CHECKLIST OF QUESTIONS 212
7.6 SUMMARY 215
CHAPTER 8 DISCOUNT APPROACHES TO BUILDING AN ONLINE STUDY ...217 8.1 THE
BASIC APPROACH 217
8.2 MEASURING TASK SUCCESS 219
8.3 RATINGS FOR EACH TASK 222
8.4 CONDITIONAL LOGIC FOR A COMMENT OR EXPLANATION 223 8.5 TASK TIMING
225
8.6 RANDOMIZING TASK ORDER 226
8.7 POSITIONING OF WINDOWS 228
8.8 RANDOM ASSIGNMENT OF PARTICIPANTS TO CONDITIONS 234 8.9 PULLING IT
ALL TOGETHER 236
8.10 SUMMARY 236
CHAPTER 9 CASE STUDIES 239
9.1 ACCESS-TASK SURVEYS: A LOW-COST METHOD FOR EVALUATING THE EFFICACY
OF SOFTWARE USER INTERFACES 240
9.1.1 BACKGROUND 240
9.1.2 ACCESS TASK SURVEY TOOL 240
9.1.3 METHODOLOGY 241
9.1.4 RESULTS 243
9.1.5 DISCUSSION AND CONCLUSIONS 249
9.2 USING SELF-GUIDED USABILITY TESTS DURING THE REDESIGN OF IBM LOTUS
NOTES 250
9.2.1 METHODOLOGY 251
9.2.2 RESULTS 254
9.2.3 SELF-GUIDED USABILITY TESTING: DISCUSSION AND CONCLUSIONS.... 254
9.3 LONGITUDINAL USABILITY AND USER ENGAGEMENT TESTING FOR THE COMPLEX
WEB SITE REDESIGN OF MTV.COM 257
9.3.1 PROJECT BACKGROUND 258
9.3.2 WHY A LONGITUDINAL STUDY DESIGN 258
9.3.3 TASK STRUCTURE 259
9.3.4 DATA GATHERING TECHNOLOGY AND PROCESS 259 9.3.5 RESPONDENT
RECRUITING AND INCENTIVES 259
9.3.6 LAB STUDY AND ONLINE DATA GATHERING METHODOLOGY VERIFICATION 260
9.3.7 DATA ANALYSIS 260
9.3.8 RESULTS AND DISCUSSION 260
9.3.9 CONCLUSION 264
9.4 AN AUTOMATED STUDY OF THE UCSF WEB SITE 266
9.4.1 METHODOLOGY 267
IMAGE 6
9.4.2 RESULTS AND DISCUSSION 270
9.4.3 CONCLUSIONS 271
9.5 ONLINE USABILITY TESTING OF TAX PREPARATION SOFTWARE 272 9.5.1
METHODOLOGY 273
9.5.2 RESULTS AND DISCUSSION 273
9.5.3 ADVANTAGES AND CHALLENGES 276
9.5.4 CONCLUSIONS 277
9.6 ONLINE USABILITY TESTING: FAMILYSEARCH.ORG 278
9.6.1 STUDY GOALS 278
9.6.2 WHY ONLINE USABILITY TESTING? 278
9.6.3 METHODOLOGY 279
9.6.4 METRICS AND DATA 283
9.6.5 RESULTS AND DISCUSSION 284
9.6.6 DATA AND USER EXPERIENCE 284
9.6.7 GETTING RESULTS HEARD AND INTEGRATED 284
9.6.8 CONCLUSIONS 285
9.6.9 LESSONS LEARNED 285
9.7 USING ONLINE USABILITY TESTING EARLY IN APPLICATION DEVELOPMENT:
BUILDING USABILITY IN FROM THE START 285 9.7.1 PROJECT BACKGROUND 286
9.7.2 CREATING THE USABILITY STUDY ENVIRONMENT 287 9.7.3 STUDY GOALS 288
9.7.4 METHODOLOGY 288
9.7.5 RESULTS AND DISCUSSION 290
9.7.6 CONCLUSIONS 294
9.7.7 STUDY LIMITATIONS AND LESSONS LEARNED. 294
CHAPTER 10 TEN KEYS TO SUCCESS 297
10.1 CHOOSE THE RIGHT TOOL 297
10.2 THINK OUTSIDE OF THE (WEB) BOX 298
10.3 TEST EARLY IN THE DESIGN PHASE 299
10.4 COMPARE ALTERNATIVES 299
10.5 CONSIDER THE ENTIRE USER EXPERIENCE 300
10.6 USE YOUR ENTIRE RESEARCH TOOLKIT 301
10.7 EXPLORE DATA 301
10.8 SELL YOUR RESULTS 302
10.9 TRUST DATA (WITHIN LIMITS) 303
10.10 YOU DON T HAVE TO BE AN EXPERT-JUST DIVE IN! 304
REFERENCES 305
INDEX 307
|
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| indexdate | 2024-07-09T22:37:24Z |
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| spelling | Albert, Bill Verfasser (DE-588)1029801681 aut Beyond the usability lab conducting large-scale user experience studies Bill Albert ; Tom Tullis ; Donna Tedesco Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2010 XVIII, 310 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Umfrage (DE-588)4005227-8 gnd rswk-swf Softwareergonomie (DE-588)4116523-8 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 s Softwareergonomie (DE-588)4116523-8 s Umfrage (DE-588)4005227-8 s DE-604 Tullis, Tom 1952- Verfasser (DE-588)1029801010 aut Tedesco, Donna Verfasser (DE-588)140492933 aut OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020203290&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Albert, Bill Tullis, Tom 1952- Tedesco, Donna Beyond the usability lab conducting large-scale user experience studies Umfrage (DE-588)4005227-8 gnd Softwareergonomie (DE-588)4116523-8 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| subject_GND | (DE-588)4005227-8 (DE-588)4116523-8 (DE-588)4005541-3 |
| title | Beyond the usability lab conducting large-scale user experience studies |
| title_auth | Beyond the usability lab conducting large-scale user experience studies |
| title_exact_search | Beyond the usability lab conducting large-scale user experience studies |
| title_full | Beyond the usability lab conducting large-scale user experience studies Bill Albert ; Tom Tullis ; Donna Tedesco |
| title_fullStr | Beyond the usability lab conducting large-scale user experience studies Bill Albert ; Tom Tullis ; Donna Tedesco |
| title_full_unstemmed | Beyond the usability lab conducting large-scale user experience studies Bill Albert ; Tom Tullis ; Donna Tedesco |
| title_short | Beyond the usability lab |
| title_sort | beyond the usability lab conducting large scale user experience studies |
| title_sub | conducting large-scale user experience studies |
| topic | Umfrage (DE-588)4005227-8 gnd Softwareergonomie (DE-588)4116523-8 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| topic_facet | Umfrage Softwareergonomie Benutzerfreundlichkeit |
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