Economics for managers:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Pearson
2010
|
| Ausgabe: | 2. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | lizenzfrei Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben, Glossar u. Index |
| Beschreibung: | 532 S. graph. Darst. |
| ISBN: | 9780132461184 0132461188 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804142752042057728 |
|---|---|
| adam_text | SECOND EDITION. ****:- -. * ECONOMICS T#3FTIIKPTTI FOR MANAGERS GEORGIA
STATE UNIVERSITY PRENTICE HALL BOSTON COLUMBUS INDIANAPOLIS NEW YORK SAN
FRANCISCO UPPER SADDLE RIVER AMSTERDAM CAPE TOWN DUBAI LONDON MADRID
MILAN MUNICH PARIS MONTREAL TORONTO DELHI MEXICO CITY SAO PAULO SYDNEY
HONG KONG SEOUL SINGAPORE TAIPEI TOKYO PREFACE XV 1 CHAPTER 1 MANAGERS
AND ECONOMICS 2 IN MEXICO, WAL-MART IS DEFYING ITS CRITICS BY JOHN LYONS
3 CASE FOR ANALYSIS: MICRO- AND MACROECONOMIC INFLUENCES ON WAL-MART IN
MEXICO 4 TWO PERSPECTIVES: MICROECONOMICS AND MACROECONOMICS 5
MICROECONOMIC INFLUENCES ON MANAGERS 6 MARKETS 7 MANAGERIAL RULE OF
THUMB: MICROECONOMIC INFLUENCES ON MANAGERS 10 MACROECONOMIC INFLUENCES
ON MANAGERS 10 FACTORS AFFECTING MACRO SPENDING BEHAVIOR 12 MANAGERIAL
RULE OF THUMB: MACROECONOMIC INFLUENCES ON MANAGERS 13 END OF CHAPTER
RESOURCES SUMMARY 113 KEY TERMS 14 EXERCISES 14 * APPLICATION
QUESTIONS 15 ON THE WEB 15 CHAPTER 2 DEMAND, SUPPLY, AND EQUILIBRIUM
PRICES 16 COPPER SURPLUS IS FORESEEN IN 07 BY ALLEN SYKORA 17 CASE FOR
ANALYSIS: DEMAND AND SUPPLY IN THE COPPER INDUSTRY 18 DEMAND 19 NONPRICE
FACTORS INFLUENCING DEMAND 19 DEMAND FUNCTION 23 DEMAND CURVES 23 CHANGE
IN QUANTITY DEMANDED AND CHANGE IN DEMAND 24 INDIVIDUAL VERSUS MARKET
DEMAND CURVES 25 LINEAR DEMAND FUNCTIONS AND CURVES 26 MATHEMATICAL
EXAMPLE OF A DEMAND FUNCTION 26 MANAGERIAL RULE OF THUMB: DEMAND
CONSIDERATIONS 28 SUPPLY 28 NONPRICE FACTORS INFLUENCING SUPPLY 28
SUPPLY FUNCTION 30 SUPPLY CURVES 30 CHANGE IN QUANTITY SUPPLIED AND
CHANGE IN SUPPLY 31 MATHEMATICAL EXAMPLE OF A SUPPLY FUNCTION 32;
SUMMARY OF DEMAND AND SUPPLY FACTORS 33 CONTENTS VII LSI MANAGERIAL RULE
OF THUMB: SUPPLY CONSIDERATIONS 33 DEMAND, SUPPLY, AND EQUILIBRIUM 34
DEFINITION OF EQUILIBRIUM PRICE AND EQUILIBRIUM QUANTITY 34
LOWER-THAN-EQUILIBRIUM PRICES 34 HIGHER-THAN-EQUILIBRIUM PRICES 35
MATHEMATICAL EXAMPLE OF EQUILIBRIUM 36 CHANGES IN EQUILIBRIUM PRICES AND
QUANTITIES 37 MATHEMATICAL EXAMPLE OF AN EQUILIBRIUM CHANGE 40 END OF
CHAPTER RESOURCES SUMMARY 41 * KEY TERMS 42 * EXERCISES 42 * APPLICATION
QUESTIONS 43 * ON THE WEB 45 CHAPTER 3 DEMAND ELASTICITIES 46 AMERICANS
START TO CURB THEIR THIRST FOR GASOLINE BY ANA CAMPOY 47 CASE FOR
ANALYSIS: DEMAND ELASTICITY AND THE AMERICAN GASOLINE CONSUMER 48 DEMAND
ELASTICITY 48 PRICE ELASTICITY OF DEMAND 49 THE INFLUENCE OF PRICE
ELASTICITY ON MANAGERIAL DECISION MAKING 50 PRICE ELASTICITY VALUES 50
ELASTICITY AND TOTAL REVENUE 51 MANAGERIAL RULE OF THUMB: ESTIMATING
PRICE ELASTICITY 53 DETERMINANTS OF PRICE ELASTICITY OF DEMAND 53 NUMBER
OF SUBSTITUTE GOODS 54 PERCENT OF CONSUMER S INCOME SPENT ON THE PRODUCT
54 TIME PERIOD 55 J NUMERICAL EXAMPLE OF ELASTICITY, PRICES, AND
REVENUES 55 CALCULATING PRICE ELASTICITIES 55 NUMERICAL EXAMPLE 57 THE
DEMAND FUNCTION 57 OTHER FUNCTIONS RELATED TO DEMAND 57 CALCULATION OF
ARC AND POINT PRICE ELASTICITIES 58 PRICE ELASTICITY VERSUS SLOPE OF THE
DEMAND CURVE 59 DEMAND ELASTICITY, MARGINAL REVENUE, AND TOTAL REVENUE
60 VERTICAL AND HORIZONTAL DEMAND CURVES 61 VERTICAL DEMAND CURVES 62
HORIZONTAL DEMAND CURVES 63 INCOME AND CROSS-PRICE ELASTICITIES OF
DEMAND 63 INCOME ELASTICITY OF DEMAND 63 MANAGERIAL RULE OF THUMB:
CALCULATING INCOME ELASTICITY 65 CROSS-PRICE ELASTICITY OF DEMAND 65
ELASTICITY ESTIMATES: ECONOMICS LITERATURE 66 ELASTICITY AND CHICKEN AND
AGRICULTURAL PRODUCTS 66 ELASTICITY AND BEER 68 ELASTICITY AND THE
AIRLINE INDUSTRY 69 ELASTICITY AND THE TOBACCO INDUSTRY 69 ELASTICITY
AND HEALTH CARE 69 ELASTICITY AND HOTEL ROOM ATTRIBUTES 70 VIII CONTENTS
MANAGERIAL RULE OF THUMB: PRICE ELASTICITY DECISION MAKING 70 ELASTICITY
ISSUES: MARKETING LITERATURE 71 MARKETING STUDY I: TELLIS (1988) 71
MARKETING STUDY II: SETHURAMAN AND TELLIS (1991) 71 MARKETING STUDY III:
HOCH ET AL. (1995) 74 MANAGERIAL RULE OF THUMB: ELASTICITIES IN
MARKETING AND DECISION MAKING 74 APPENDIX 3A ECONOMIC MODEL OF CONSUMER
CHOICE 75 END OF CHAPTER RESOURCES SUMMARY 75 * KEY TERMS 81 * EXERCISES
82 APPLICATION QUESTIONS 82 ON THE WEB 83 CHAPTER 4 TECHNIQUES FOR
UNDERSTANDING CONSUMER DEMAND AND BEHAVIOR 84 BEHIND GM S SLIDE: BOSSES
MISJUDGED NEW URBAN TASTES BY LEE HAWKINS JR. 85 CASE FOR ANALYSIS:
CONSUMER BEHAVIOR AND GM VEHICLES 86 UNDERSTANDING CONSUMER DEMAND AND
BEHAVIOR: MARKETING APPROACHES 86 EXPERT OPINION 87 CONSUMER SURVEYS 87
TEST MARKETING AND PRICE EXPERIMENTS 88 ANALYSIS OF CENSUS AND OTHER
HISTORICAL DATA 89 UNCONVENTIONAL METHODS 89 EVALUATING THE METHODS 90
MANAGERIAL RULE OF THUMB: MARKETING METHODS FOR ANALYZING CONSUMER
BEHAVIOR 91 CONSUMER DEMAND AND BEHAVIOR: ECONOMIC APPROACHES 91
RELATIONSHIP BETWEEN ONE DEPENDENT AND ONE INDEPENDENT VARIABLE: SIMPLE
REGRESSION ANALYSIS 92 RELATIONSHIP BETWEEN ONE DEPENDENT AND MULTIPLE
INDEPENDENT VARIABLES: MULTIPLE REGRESSION ANALYSIS 97 OTHER FUNCTIONAL
FORMS 100 DEMAND ESTIMATION ISSUES 100 MANAGERIAL RULE OF THUMB: USING
MULTIPLE REGRESSION ANALYSIS 101 CASE STUDY OF STATISTICAL ESTIMATION OF
AUTOMOBILE DEMAND 101 MANAGERIAL RULE OF THUMB: USING EMPIRICAL CONSUMER
DEMAND STUDIES 105 RELATIONSHIPS BETWEEN CONSUMER MARKET DATA AND
ECONOMETRIC DEMAND STUDIES 105 CASE STUDY I: CARNATION COFFEE-MATE 105
CASE STUDY II: CARNATION EVAPORATED MILK 107 CASE STUDY III: THE DEMAND
FOR HOTEL ROOMS 108 MANAGERIAL RULE OF THUMB: USING CONSUMER MARKET DATA
108 END OF CHAPTER RESOURCES SUMMARY 108 * KEY TERMS 109 * EXERCISES 109
* APPLICATION QUESTIONS 111 * ON THE WEB 111 CHAPTER 5 PRODUCTION AND
COST ANALYSIS IN THE SHORT RUN 112 THE LONG-DISTANCE JOURNEY OF A
FAST-FOOD ORDER BY MATT RICHTEL 113 CASE FOR ANALYSIS: PRODUCTION AND
COST ANALYSIS IN THE FAST-FOOD INDUSTRY 114 DEFINING THE PRODUCTION
FUNCTION 114 THE PRODUCTION FUNCTION 114 FIXED INPUTS VERSUS VARIABLE
INPUTS 115 SHORT-RUN VERSUS LONG-RUN PRODUCTION FUNCTIONS 116 CONTENTS
IX [ MANAGERIAL RULE OF THUMB: SHORT-RUN PRODUCTION AND LONG-RUN
PLANNING 116 PRODUCTIVITY AND THE FAST-FOOD INDUSTRY 116 MODEL OF A
SHORT-RUN PRODUCTION FUNCTION 116 TOTAL PRODUCT 117 AVERAGE PRODUCT AND
MARGINAL PRODUCT 117 RELATIONSHIPS AMONG TOTAL, AVERAGE, AND MARGINAL
PRODUCT 117 ECONOMIC EXPLANATION OF THE SHORT-RUN PRODUCTION FUNCTION
120 REAL-WORLD FIRM AND INDUSTRY PRODUCTIVITY ISSUES 120 OTHER EXAMPLES
OF DIMINISHING RETURNS 121 PRODUCTIVITY AND THE AGRICULTURE INDUSTRY 122
PRODUCTIVITY AND THE AUTOMOBILE INDUSTRY 122 PRODUCTIVITY CHANGES ACROSS
INDUSTRIES 123 MODEL OF SHORT-RUN COST FUNCTIONS 124 MEASURING
OPPORTUNITY COST: EXPLICIT VERSUS IMPLICIT COSTS 124 ACCOUNTING PROFIT
MEASURES VERSUS ECONOMIC PROFIT MEASURES 125 MANAGERIAL RULE OF THUMB:
THE IMPORTANCE OF OPPORTUNITY COSTS 126 DEFINITION OF SHORT-RUN COST
FUNCTIONS 126 FIXED COSTS VERSUS VARIABLE COSTS 127 RELATIONSHIPS AMONG
TOTAL, AVERAGE, AND MARGINAL COSTS 127 RELATIONSHIP BETWEEN SHORT-RUN
PRODUCTION AND COST 130 OTHER SHORT-RUN PRODUCTION AND COST FUNCTIONS
131 MANAGERIAL RULE OF THUMB: UNDERSTANDING YOUR COSTS 132 EMPIRICAL
EVIDENCE ON THE SHAPES OF SHORT-RUN COST FUNCTIONS 132 ECONOMETRIC
ESTIMATION OF COST FUNCTIONS 132 SURVEY RESULTS ON COST FUNCTIONS 133
CONSTANT VERSUS RISING MARGINAL COST CURVES 134 IMPLICATIONS FOR
MANAGERS 135 END OF CHAPTER RESOURCES SUMMARY 136 * KEY TERMS 136
EXERCISES 137 » APPLICATION QUESTIONS 138 ON THE WEB 139 CHAPTER 6
PRODUCTION AND COST ANALYSIS IN THE LONG RUN 140 A TALE O F TWO AUTO
PLANTS BY LEE HAWKINS JR. AND NORIHIKO SHIROUZU 141 CASE FOR ANALYSIS:
PRODUCTION AND COST ANALYSIS IN THE AUTOMOBILE INDUSTRY 142 MODEL OF A
LONG-RUN PRODUCTION FUNCTION 142 INPUT SUBSTITUTION 143 MODEL OF A
LONG-RUN COST FUNCTION 149 DERIVATION OF THE LONG-RUN AVERAGE COST CURVE
149 ECONOMIES AND DISECONOMIES OF SCALE 150 FACTORS CREATING ECONOMIES
AND DISECONOMIES OF SCALE 151 OTHER FACTORS INFLUENCING THE LONG-RUN
AVERAGE COST CURVE 153 THE MINIMUM EFFICIENT SCALE OF OPERATION 153
LONG-RUN AVERAGE COST AND MANAGERIAL DECISION MAKING 156 APPENDIX 6A
ISOQUANT ANALYSIS 157 END OF CHAPTER RESOURCES SUMMARY 157 KEY TERMS
163 * EXERCISES 164 » APPLICATION QUESTIONS 165 ON THE WEB 165 X
CONTENTS CHAPTER 7 CHAPTER 8 CHAPTER 9 MARKET STRUCTURE: PERFECT
COMPETITION 166 THIS SPUD S NOT FOR YOU BY TIMOTHY W. MARTIN 167 CASE
FOR ANALYSIS: COMPETITION AND CO-OPERATIVE BEHAVIOR IN THE POTATO
INDUSTRY THE MODEL OF PERFECT COMPETITION 169 CHARACTERISTICS OF THE
MODEL OF PERFECT COMPETITION 169 MODEL OF THE INDUSTRY OR MARKET AND THE
FIRM 170 THE SHORT RUN IN PERFECT COMPETITION 175 LONG-RUN ADJUSTMENT IN
PERFECT COMPETITION: ENTRY AND EXIT 176 ADJUSTMENT IN THE POTATO
INDUSTRY 177 LONG-RUN ADJUSTMENT IN PERFECT COMPETITION: THE OPTIMAL
SCALE OF PRODUCTION 178 MANAGERIAL RULE OF THUMB: COMPETITION MEANS
LITTLE CONTROL OVER PRICE 179 OTHER ILLUSTRATIONS OF COMPETITIVE MARKETS
179 COMPETITION AND THE AGRICULTURAL INDUSTRY 179 COMPETITION AND THE
BROILER CHICKEN INDUSTRY 180 COMPETITION AND THE RED-MEAT INDUSTRY 182
COMPETITION AND THE MILK INDUSTRY 183 COMPETITION AND THE TRUCKING
INDUSTRY 183 MANAGERIAL RULE OF THUMB: ADOPTING STRATEGIES TO GAIN
MARKET POWER IN COMPETITIVE INDUSTRIES 185 APPENDIX 7A INDUSTRY SUPPLY
185 END OF CHAPTER RESOURCES SUMMARY 185 * KEY TERMS 187 * EXERCISES 187
* APPLICATION QUESTIONS 188 * ON THE WEB 189 MARKET STRUCTURE: MONOPOLY
AND MONOPOLISTIC COMPETITION 190 DELL S REVIVAL STRATEGY RUNS INTO
TROUBLE BY JUSTIN SCHECK 191 CASE FOR ANALYSIS: CHANGING MARKET POWER IN
THE PC INDUSTRY 192 FIRMS WITH MARKET POWER 192 THE MONOPOLY MODEL 192
COMPARING MONOPOLY AND PERFECT COMPETITION 194 SOURCES OF MARKET POWER:
BARRIERS TO ENTRY 196 MANAGERIAL RULE OF THUMB: USING LOCK-IN AS A
COMPETITIVE STRATEGY 203 CHANGES IN MARKET POWER 204 MEASURES OF MARKET
POWER 206 ANTITRUST ISSUES 209 MANAGERIAL RULE OF THUMB: UNDERSTANDING
ANTITRUST LAWS 215 MONOPOLISTIC COMPETITION 215 CHARACTERISTICS OF
MONOPOLISTIC COMPETITION 215 SHORT-RUN AND LONG-RUN MODELS OF
MONOPOLISTIC COMPETITION 215 EXAMPLES OF MONOPOLISTICALLY COMPETITIVE
BEHAVIOR 217 MANAGERIAL RULE OF THUMB: MAINTAINING MARKET POWER IN
MONOPOLISTIC COMPETITION 219 END OF CHAPTER RESOURCES SUMMARY 219 * KEY
TERMS 219 * EXERCISES 220 * APPLICATION QUESTIONS 220 * ON THE WEB 223
MARKET STRUCTURE: OLIGOPOLY 224 THE ANATOMY OF AN AIRLINE FARE INCREASE
BY TREBOR BANSTETTER 225 CASE FOR ANALYSIS: OLIGOPOLY BEHAVIOR IN THE
AIRLINE INDUSTRY 226 168 CONTENTS XI CASE STUDIES OF OLIGOPOLY BEHAVIOR
226 THE AIRLINE INDUSTRY 226 THE SOFT DRINK INDUSTRY 228 THE DOUGHNUT
INDUSTRY 229 THE PARCEL AND EXPRESS DELIVERY INDUSTRY 230 OLIGOPOLY
MODELS 231 NONCOOPERATIVE OLIGOPOLY MODELS 231 THE KINKED DEMAND CURVE
MODEL 231 . GAME THEORY MODELS 233 STRATEGIC ENTRY DETERRENCE 236
PREDATORY PRICING 237 COOPERATIVE OLIGOPOLY MODELS 239 CARTELS 239 TACIT
COLLUSION 244 MANAGERIAL RULE OF THUMB: COORDINATED ACTIONS 246 END OF
CHAPTER RESOURCES SUMMARY 246 * KEY TERMS 246 * EXERCISES 247 *
APPLICATION QUESTIONS 248 * ON THE WEB 251 CHAPTER 10 PRICING STRATEGIES
FOR THE FIRM 252 SEEKING PERFECT PRICES, CEO TEARS UP THE RULES BY
TIMOTHY AEPPEL 253 CASE FOR ANALYSIS: MANUFACTURING PRICING STRATEGIES
254 THE ROLE OF MARKUP PRICING 255 MARGINAL REVENUE AND THE PRICE
ELASTICITY OF DEMAND 256 THE PROFIT-MAXIMIZING RULE 257 PROFIT
MAXIMIZATION AND MARKUP PRICING 257 BUSINESS PRICING STRATEGIES AND
PROFIT MAXIMIZATION 259 MARKUP PRICING EXAMPLES 260 MANAGERIAL RULE OF
THUMB: MARKUP PRICING 261 PRICE DISCRIMINATION 261 DEFINITION OF PRICE
DISCRIMINATION 261 THEORETICAL MODELS OF PRICE DISCRIMINATION 263 PRICE
DISCRIMINATION AND MANAGERIAL DECISION MAKING 269 MARKETING AND PRICE
DISCRIMINATION 275 MACROECONOMICS AND PRICING POLICIES 276 END OF
CHAPTER RESOURCES SUMMARY 278 * KEY TERMS 278 * EXERCISES 279 *
APPLICATION QUESTIONS 279 * ON THE WEB 281 PART 2 GVIACRQECQNQMDC
ANALYSIS 282 CHAPTER 11 MEASURING MACROECONOMIC ACTIVITY 282 FACTORY
SLOWDOWN SETS OFF ALARM; CONTRACTION SHOWS LIMITS OF RECENT EXPORT
STRENGTH, HEIGHTENS RECESSION FEARS BY TIMOTHY AEPPEL AND SUDEEP REDDY
283 CASE FOR ANALYSIS: IMPACT OF MACRO ENVIRONMENT CHANGES ON
MANUFACTURING FIRMS 284 MEASURING GROSS DOMESTIC PRODUCT (GDP) 284 THE
CIRCULAR FLOW IN A MIXED, OPEN ECONOMY 284 MANAGERIAL RULE OF THUMB:
SPENDING PATTERNS 286 NATIONAL INCOME ACCOUNTING SYSTEMS 286
CHARACTERISTICS OF GDP 287 XII CONTENTS REAL VERSUS NOMINAL GDP 288
ALTERNATIVE MEASURES OF GDP 291 OTHER IMPORTANT MACROECONOMIC VARIABLES
298 PRICE LEVEL MEASURES 298 MEASURES OF EMPLOYMENT AND UNEMPLOYMENT 303
MANAGERIAL RULE OF THUMB: PRICE LEVEL AND UNEMPLOYMENT 305 MAJOR
MACROECONOMIC POLICY ISSUES 305 WHAT FACTORS INFLUENCE THE SPENDING
BEHAVIOR OF THE DIFFERENT SECTORS OF THE ECONOMY? 305 HOW DO BEHAVIOR
CHANGES IN THESE SECTORS INFLUENCE THE LEVEL OF OUTPUT AND INCOME IN THE
ECONOMY? 306 CAN POLICY MAKERS MAINTAIN STABLE PRICES, FULL EMPLOYMENT,
AND ADEQUATE ECONOMIC GROWTH OVER TIME? 306 HOW DO FISCAL, MONETARY, AND
BALANCE OF PAYMENTS POLICIES INFLUENCE THE ECONOMY? 307 WHAT IMPACT DO
THESE MACRO CHANGES HAVE ON DIFFERENT FIRMS AND INDUSTRIES? 308 :
MANAGERIAL RULE OF THUMB: COMPETITIVE STRATEGIES AND THE MACRO
ENVIRONMENT 308 END OF CHAPTER RESOURCES SUMMARY 308 * KEY TERMS 309 »
EXERCISES 309 * APPLICATION QUESTIONS 310 * ON THE WEB 31 ! CHAPTER 12
SPENDING BY INDIVIDUALS, FIRMS, AND GOVERNMENTS ON REAL GOODS AND
SERVICES 312 JOBS DATA SUGGEST U.S. IS IN RECESSION; LARGEST PAYROLL
FALL IN FIVE YEARS SPURS NEW STIMULUS TALK BY SUDEEP REDDY 313 CASE FOR
ANALYSIS: EXPENDITURE ON REAL GOODS AND SERVICES AND EMPLOYMENT EFFECTS
314 FRAMEWORK FOR MACROECONOMIC ANALYSIS 314 FOCUS ON THE SHORT RUN 314
ANALYSIS IN REAL VERSUS NOMINAL TERMS 315 TREATMENT OF THE FOREIGN
SECTOR 315 OUTLINE FOR MACROECONOMIC ANALYSIS 316 THE COMPONENTS OF
AGGREGATE EXPENDITURE 316 PERSONAL CONSUMPTION EXPENDITURE 316 GROSS
PRIVATE DOMESTIC INVESTMENT EXPENDITURE 323 GOVERNMENT EXPENDITURE 331
NET EXPORT EXPENDITURE 332 AGGREGATE EXPENDITURE AND EQUILIBRIUM INCOME
AND OUTPUT 335 AGGREGATE EXPENDITURE 335 EQUILIBRIUM LEVEL OF INCOME AND
OUTPUT 337 EFFECT OF THE INTEREST RATE ON AGGREGATE EXPENDITURES 341
APPENDIX 12A NUMERICAL EXAMPLE OF EQUILIBRIUM AND THE MULTIPLIER 343
APPENDIX 12B ALGEBRAIC DERIVATION OF THE AGGREGATE EXPENDITURE FUNCTION
345 END OF CHAPTER RESOURCES SUMMARY 342 * KEY TERMS 348 EXERCISES 348
* APPLICATION QUESTIONS 349 - ON THE WEB 349 CHAPTER 13 THE ROLE OF
MONEY IN THE MACRO ECONOMY 350 CREDIT WORRIES EASE AS FED CUTS, HINTS AT
MORE RELIEF BY GREG IP 351 CASE FOR ANALYSIS: FEDERAL RESERVE MONETARY
POLICY 352 CONTENTS XIII C MONEY AND THE U.S. FINANCIAL SYSTEM 352
DEFINITION OF MONEY 352 MEASURES OF THE MONEY SUPPLY 353 DEPOSITORY
INSTITUTIONS AND THE FRACTIONAL RESERVE BANKING SYSTEM 354 THE CENTRAL
BANK (FEDERAL RESERVE) 357 TOOLS OF MONETARY POLICY 358 MANAGERIAL
RULE OF THUMB: FEDERAL RESERVE POLICY 365 EQUILIBRIUM IN THE MONEY
MARKET 366 THE SUPPLY OF MONEY 366 THE DEMAND FOR MONEY 368 EQUILIBRIUM
IN THE MONEY MARKET 369 CHANGE IN THE SUPPLY OF MONEY 369 CHANGE IN THE
DEMAND FOR MONEY 370 OVERALL MONEY MARKET CHANGES 371 APPENDIX 13A
MONETARY TOOLS AND THE MARKET FOR BANK RESERVES 372 END OF CHAPTER
RESOURCES SUMMARY 371 KEY TERMS 373 * EXERCISES 373 * APPLICATION
QUESTIONS 374 * ON THE WEB 375 CHAPTER 14 THE AGGREGATE MODEL OF THE
MACRO ECONOMY 376 FEARS OF STAGFLATION RETURN AS PRICE INCREASES GAIN
PACE BY GREG IP 377 CASE FOR ANALYSIS: MULTIPLE FACTORS INFLUENCE
ECONOMIC ACTIVITY 378 THE MODEL OF AGGREGATE DEMAND AND SUPPLY 378 THE
AGGREGATE DEMAND CURVE 379 FISCAL AND MONETARY POLICY IMPLEMENTATION 382
THE AGGREGATE SUPPLY CURVE 388 USING THE AGGREGATE MODEL TO EXPLAIN
CHANGES IN THE ECONOMY FROM 2001 TO 2002 AND FROM 2007 TO 2008 395
IMPACT OF MACRO CHANGES ON MANAGERIAL DECISIONS 398 MEASURING CHANGES IN
AGGREGATE DEMAND AND SUPPLY 400 MANAGERIAL RULE OF THUMB: JUDGING TRENDS
IN ECONOMIC INDICATORS 402 APPENDIX 14A SPECIFIC AND GENERAL EQUATIONS
FOR THE AGGREGATE MACRO MODEL 403 END OF CHAPTER RESOURCES SUMMARY 403 *
KEY TERMS 405 * EXERCISES 405 * APPLICATION QUESTIONS 406 * ON THE WEB
407 CHAPTER 15 INTERNATIONAL AND BALANCE OF PAYMENTS ISSUES IN THE MACRO
ECONOMY 408 RESCUING DOLLAR RAISES POTENTIAL POLICY TUG OF WAR BY CRAIG
KARMIN 409 CASE FOR ANALYSIS: VALUE OF THE U.S. DOLLAR 410 EXCHANGE
RATES 410 MANAGERIAL RULE OF THUMB: CURRENCY EXCHANGE RATES 413
EQUILIBRIUM IN THE OPEN ECONOMY 414 U.S. INTERNATIONAL TRANSACTIONS IN
2007 (BALANCE OF PAYMENTS) 415 THE CURRENT ACCOUNT 415 THE FINANCIAL
ACCOUNT 416 REVENUE OR T-ACCOUNT 417 DERIVING THE FOREIGN EXCHANGE
MARKET 418 THE DEMAND FOR AND SUPPLY OF DOLLARS IN THE FOREIGN EXCHANGE
MARKET 419 EQUILIBRIUM IN THE FOREIGN EXCHANGE MARKET 421 XIV CONTENTS
MANAGERIAL RULE OF THUMB: THE FOREIGN EXCHANGE MARKET 422 EXCHANGE RATE
SYSTEMS 422 FLEXIBLE EXCHANGE RATE SYSTEM 424 FIXED EXCHANGE RATE SYSTEM
425 - THE EFFECT ON THE MONEY SUPPLY 427 STERILIZATION 427 POLICY
EXAMPLES OF INTERNATIONAL ECONOMIC ISSUES 428 THE U.S. ECONOMY,
1995-2000 428 THE U.S. ECONOMY, 2007-2008 429 EFFECTS OF THE EURO IN THE
MACROECONOMIC ENVIRONMENT 431 EURO MACRO ENVIRONMENT EFFECTS ON
MANAGERIAL DECISIONS 433 SOUTHEAST ASIA: AN ATTEMPT TO MAINTAIN FIXED
EXCHANGE RATES 434 MACRO AND MANAGERIAL IMPACT OF THE CHINESE YUAN SINCE
2003 436 POLICY EFFECTIVENESS WITH DIFFERENT EXCHANGE RATE REGIMES 437
APPENDIX 15A SPECIFIC AND GENERAL EQUATIONS FOR THE BALANCE OF PAYMENTS
438 END OF CHAPTER RESOURCES SUMMARY 438 * KEY TERMS 439 * EXERCISES 439
* APPLICATION QUESTIONS 440 * ON THE WEB 441 PART 3 INTEGRATION OF THE
FRAMEWORKS 442 CHAPTER 16 COMBINING MICRO AND MACRO ANALYSIS FOR
MANAGERIAL DECISION MAKING 442 DRIVE-THROUGH TIPS FOR CHINA BY GORDON
FAIRCLOUGH AND GEOFFREY A. FOWLER 443 CASE FOR ANALYSIS: MCDONALD S USE
OF DRIVE THROUGHS IN CHINA 444 MICROECONOMIC INFLUENCES ON MCDONALD S IN
CHINA 444 CONSUMERS AND MARKETS 444 ECONOMIC AND POLITICAL ISSUES 447
MACROECONOMIC INFLUENCES ON MANAGERS IN CHINA 449 WAL-MART IN MEXICO
REVISITED 451 MICROECONOMIC INFLUENCES ON WAL-MART IN MEXICO 451 NATURE
OF THE MARKET 451 PRODUCTION AND COST ISSUES 453 COMPETITIVE STRATEGIES
454 MACROECONOMIC INFLUENCES ON WAL-MART IN MEXICO 455 THE 1994 CURRENCY
CRISIS 455 RECENT MACROECONOMIC EVENTS 457 APPENDIX 16A COMPETITIVE
STRATEGY IN THE FAST-FOOD INDUSTRY 459 END OF CHAPTER RESOURCES SUMMARY
458 * EXERCISES 467 * APPLICATION QUESTIONS 467 * ON THE WEB 467
SOLUTIONS TO EVEN-NUMBERED PROBLEMS 469 GLOSSARY 489 INDEX 499
|
| any_adam_object | 1 |
| author | Farnham, Paul G. |
| author_facet | Farnham, Paul G. |
| author_role | aut |
| author_sort | Farnham, Paul G. |
| author_variant | p g f pg pgf |
| building | Verbundindex |
| bvnumber | BV025574031 |
| classification_rvk | QC 072 |
| ctrlnum | (OCoLC)917607268 (DE-599)BVBBV025574031 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV025574031 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:36:45Z |
| institution | BVB |
| isbn | 9780132461184 0132461188 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020172073 |
| oclc_num | 917607268 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 532 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pearson |
| record_format | marc |
| spelling | Farnham, Paul G. Verfasser aut Economics for managers Paul G. Farnham 2. ed., internat. ed. Boston, Mass. [u.a.] Pearson 2010 532 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben, Glossar u. Index Management (DE-588)4037278-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Management (DE-588)4037278-9 s 1\p DE-604 DE-604 http://www.gbv.de/dms/zbw/589681745.pdf lizenzfrei GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020172073&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Farnham, Paul G. Economics for managers Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4069402-1 |
| title | Economics for managers |
| title_auth | Economics for managers |
| title_exact_search | Economics for managers |
| title_full | Economics for managers Paul G. Farnham |
| title_fullStr | Economics for managers Paul G. Farnham |
| title_full_unstemmed | Economics for managers Paul G. Farnham |
| title_short | Economics for managers |
| title_sort | economics for managers |
| topic | Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Management Betriebswirtschaftslehre |
| url | http://www.gbv.de/dms/zbw/589681745.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020172073&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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