Search engine optimization for flash: [best practices for using Flash on the web]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Beijing [u.a.]
O'Reilly
2009
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 251 S. Ill., graph. Darst. |
| ISBN: | 9780596522520 |
Internformat
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Datensatz im Suchindex
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| adam_text | SEARCH ENGINE OPTIMIZATION FOR FLASH TODD PERKINS O REILLY 8 BEIJING *
CAMBRIDGE * FARNHAM * KOELN * SEBASTOPOL * TAIPEI * TOKYO TABLE OF
CONTENTS FOREWORD XIII PREFACE XV 1. SEO FUNDAMENTALS 1 UNDERSTANDING
HOW SEARCH ENGINES WORK 1 SPIDERS 1 SEARCH ENGINE RESULTS PAGES (SERPS)
2 SEO VERSUS SEM 2 PAGE RANK, RELEVANCE, AND POPULARITY 4 UNDERSTANDING
BLACK HAT SEO 5 GETTING INTO A SEARCHER S MIND 5 LIKELY VISITORS TO YOUR
SITE 6 WHAT PEOPLE SEARCH FOR 6 CONNECTING WITH YOUR SEARCHERS 7 YOU AND
SEO 10 EFFECTIVELY CHOOSING KEYWORDS 10 IMPORTANT PARTS OF A SITE 12
WAYS TO TRACK SEO ON YOUR SITE 15 KEEPING UP WITH THE LATEST INFO 15 KEY
TERMS USED IN THIS CHAPTER 16 2. CREATING AN SEO WEBSITE 17 SEARCH
ENGINES AND HTML CODE 17 PAGE TITLES 17 WORKING WITH LINKS 19 HEADINGS
21 BOLD/STRONG TEXT 22 EMPHASIZED TEXT 22 IMAGES 23 METADATA 24 VII FILE
SIZES 26 DON T FORGET THE CONTENT 28 SITEMAPS 28 WHY YOU NEED A SITEMAP
29 CREATING A SITEMAP 29 CREATING AN XML-BASED SITEMAP 29 CREATING A
PLAIN-TEXT SITEMAP 32 PLACING YOUR SITEMAP 33 SUBMITTING A SITEMAP 33
PREVENTING SPIDERS FROM INDEXING PAGES 34 CREATING A ROBOTS.TXT FILE 34
PLACING THE ROBOTS.TXT FILE 36 VERIFYING THAT ROBOTS.TXT IS WORKING 36
OTHER WAYS TO PREVENT FILES FROM BEING INDEXED 37 DIRECTORY LISTINGS 38
SUBMITTING YOUR SITE TO A DIRECTORY 38 DIRECTORIES YOU SHOULD SUBMIT TO
38 LOCAL SEARCHES 39 BENEFITS OF LOCAL SEARCHES 39 SETTING UP YOUR SITE
FOR LOCAL SEARCHES 40 SUBMITTING YOUR SITE FOR LOCAL SEARCHES 40 SEO,
WEB STANDARDS, AND ACCESSIBILITY 40 SEPARATION OF CONTENT, STRUCTURE,
AND BEHAVIOR 41 ACCESSIBILITY 41 SEO PITFALLS 42 UNETHICAL SEO 42 TOO
MUCH DYNAMIC DATA 42 EXCESSIVE JAVASCRIPT/AJAX THAT CONTROLS HTML 43 TOO
MUCH FLASH CONTENT 44 FRAMES 44 SLICING 45 MONITORING YOUR SUCCESS 45
NUMBER OF PEOPLE VISITING 46 PATIENCE AND TIME 46 POOR RESULTS 46
EXERCISES IN CREATING A SIMPLE SEO SITE 46 EXERCISE 2-1: VIEWING
OPTIMIZED HTML 46 EXERCISE 2: VIEWING PAGES THAT CONTAIN FLASH 50
EXERCISE 3: SETTING UP A GOOGLE WEBMASTER TOOLS ACCOUNT 53 EXERCISE 4:
ADDING A SIMPLE SITEMAP 53 EXERCISE 5: CONSOLIDATING HOME PAGE URLS 56
EXERCISE 6: PROTECTING PRIVATE DATA 57 VIII | TABLE OF CONTENTS KEY
TERMS USED IN THIS CHAPTER 61 3. CREATING OPTIMIZED CONTENT IN FLASH 63
FLASH SEO MYTHS 63 MYTH 1: FLASH CONTENT IS BAD FOR SEO 63 MYTH 2: FLASH
CONTENT ISN T SEARCHABLE 63 FLASH SEO PITFALLS AND CHALLENGES 64 USING
TOO MUCH FLASH 64 THE LINK DILEMMA 65 DATA SECURITY 65 CREATING SEO
FLASH CONTENT 66 FLASH SEO ORIGINAL METHODS 66 RECENT DEVELOPMENTS ON
THE FLASH SEO FRONT 70 SOLVING THE LINK DILEMMA 75 EXERCISES 77 EXERCISE
3-1: OPTIMIZING A FLASH APPLICATION 77 EXERCISE 2: OPTIMIZING
ACTIONSCRIPT-DRIVEN TEXT IN A FLASH APPLICATION 80 KEY TERMS USED IN
THIS CHAPTER 84 4. USING JAVASCRIPT WITH FLASH FORSEO 85 PREREQUISITE
JAVASCRIPT EXPERIENCE 85 ESSENTIAL FLASH SEO JAVASCRIPT 86 SWFOBJECT 86
SWFADDRESS 95 EXCHANGING DATA BETWEEN FLASH AND JAVASCRIPT 100
UNDERSTANDING THE EXTERNALLNTERFACE CLASS 101 OTHER METHODS OF FLASH AND
JAVASCRIPT COMMUNICATION 109 EXERCISES 111 EXERCISE 4-1: OPTIMIZING WITH
SWFOBJECT 111 EXERCISE 4-2: DEEP LINKING WITH SWFADDRESS 113 EXERCISE
4-3: FLASH/JAVASCRIPT COMMUNICATION WITH EXTERNAL- INTERFACE 117
EXERCISE 4-4A: INSTALLING A TESTING SERVER (WINDOWS XP AND WINDOWS
VISTA) 120 EXERCISE 4-4B: INSTALLING A TESTING SERVER (MAC OS X) 121 KEY
TERMS USED IN THIS CHAPTER 125 5. OPTIMIZING DYNAMIC CONTENT 127
UNDERSTANDING DYNAMIC CONTENT AND STATIC CONTENT 127 DYNAMIC CONTENT AND
SEO 128 CHALLENGES FOR OPTIMIZING DYNAMIC CONTENT 128 TABLE OF CONTENTS
| IX WAYS TO OPTIMIZE DYNAMIC CONTENT 130 UNDERSTANDING AJAX 131 AJAX
SEO ISSUES 131 AJAX SEO SOLUTIONS 132 EXERCISE: OPTIMIZING A DYNAMIC
APPLICATION THAT USES FLASH 137 KEY TERMS USED IN THIS CHAPTER 144 SEO
FOR RICH INTERNET APPLICATIONS USING FLEX 145 GETTING TO KNOW FLEX 145
REASONS TO USE FLEX INSTEAD OF FLASH 145 UNDERSTANDING FLEX APPLICATIONS
146 BECOMING FAMILIAR WITH FLEX BUILDER 146 CREATING A FLEX PROJECT 148
BUILDING A SIMPLE FLEX APPLICATION 150 SEARCHABLE FLEX CONTENT 155
STATIC TEXT 156 DYNAMIC TEXT 156 OTHER SEARCHABLE ELEMENTS 156 BEST
PRACTICES 156 ESSENTIAL FLEX SEO STEPS 156 LOADING TEXT INTO FLEX 157
UNDERSTANDING DATA LOADING 157 UNDERSTANDING E4X 159 USING XML DATA IN
FLEX 161 UNDERSTANDING HISTORY MANAGEMENT 165 USING HISTORY MANAGEMENT
165 BENEFITS OF HISTORY MANAGEMENT 167 WEAKNESSES OF HISTORY MANAGEMENT
168 UNDERSTANDING THE BROWSERMANAGER CLASS AND DEEP LINKING 169
BROWSERMANAGER ESSENTIALS 169 CREATING A DEEP LINKING APPLICATION 170
BROWSERMANAGER LIMITATIONS 173 IMPLEMENTING SWFOBJECT IN A FLEX
APPLICATION 174 USING SWFOBJECT WITH FLEX 174 USING SWF ADDRESS WITH
FLEX 179 IMPLEMENTING SWF ADDRESS IN FLEX 179 DEEP LINKING WITH URLKIT
184 BENEFITS OF URLKIT 184 IMPLEMENTING URLKIT IN A FLEX APPLICATION 185
EXERCISES 192 EXERCISE 6-1: LOADING XML-BASED TEXT 192 EXERCISE 6-2:
USING SWFOBJECT WITH A FLEX APPLICATION 194 X | TABLE OF CONTENTS
EXERCISE 6-3: DEEP LINKING USING SWF ADDRESS 195 EXERCISE 6-4: DEEP
LINKING WITH URLKIT 196 KEY TERMS USED IN THIS CHAPTER 199 7. OPTIMIZING
YOUR SITE 201 LOOKING AT YOUR SITE AS A SEARCH ENGINE OPTIMIZER 201
REVIEWING FLASH SEO TECHNIQUES 201 CASE STUDIES: TWO FLASH-BASED
WEBSITES 206 TOP SEO HAZARDS 217 IMPROVING HIGH AND LOW PRIORITY AREAS
218 EXERCISES 219 EXERCISE 1: OPTIMIZING A SITE S HTML CODE TO ADJUST
ITS DESCRIP- TION IN THE SERPS 219 EXERCISE 2: ADDING SEARCHABLE TEXT TO
A POORLY OPTIMIZED SITE 227 EXERCISE 3: USING XML DATA WITH PHP TO
OPTIMIZE DEVELOPMENT TIME 234 CHALLENGE 240 INDEX 243 TABLE OF CONTENTS
| XI
|
| any_adam_object | 1 |
| author | Perkins, Todd |
| author_facet | Perkins, Todd |
| author_role | aut |
| author_sort | Perkins, Todd |
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| building | Verbundindex |
| bvnumber | BV025543824 |
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| discipline | Informatik |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV025543824 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:36:12Z |
| institution | BVB |
| isbn | 9780596522520 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020145137 |
| oclc_num | 785824921 |
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| physical | XXIII, 251 S. Ill., graph. Darst. |
| publishDate | 2009 |
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| publishDateSort | 2009 |
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| spelling | Perkins, Todd Verfasser aut Search engine optimization for flash [best practices for using Flash on the web] Todd Perkins 1. ed. Beijing [u.a.] O'Reilly 2009 XXIII, 251 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Flash Programm (DE-588)4520840-2 gnd rswk-swf Optimierung (DE-588)4043664-0 gnd rswk-swf Information-Retrieval-System (DE-588)4670557-0 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf Flash Programm (DE-588)4520840-2 s Suchmaschine (DE-588)4423007-2 s Information-Retrieval-System (DE-588)4670557-0 s Optimierung (DE-588)4043664-0 s DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020145137&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Perkins, Todd Search engine optimization for flash [best practices for using Flash on the web] Flash Programm (DE-588)4520840-2 gnd Optimierung (DE-588)4043664-0 gnd Information-Retrieval-System (DE-588)4670557-0 gnd Suchmaschine (DE-588)4423007-2 gnd |
| subject_GND | (DE-588)4520840-2 (DE-588)4043664-0 (DE-588)4670557-0 (DE-588)4423007-2 |
| title | Search engine optimization for flash [best practices for using Flash on the web] |
| title_auth | Search engine optimization for flash [best practices for using Flash on the web] |
| title_exact_search | Search engine optimization for flash [best practices for using Flash on the web] |
| title_full | Search engine optimization for flash [best practices for using Flash on the web] Todd Perkins |
| title_fullStr | Search engine optimization for flash [best practices for using Flash on the web] Todd Perkins |
| title_full_unstemmed | Search engine optimization for flash [best practices for using Flash on the web] Todd Perkins |
| title_short | Search engine optimization for flash |
| title_sort | search engine optimization for flash best practices for using flash on the web |
| title_sub | [best practices for using Flash on the web] |
| topic | Flash Programm (DE-588)4520840-2 gnd Optimierung (DE-588)4043664-0 gnd Information-Retrieval-System (DE-588)4670557-0 gnd Suchmaschine (DE-588)4423007-2 gnd |
| topic_facet | Flash Programm Optimierung Information-Retrieval-System Suchmaschine |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020145137&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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