Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 226 S. Ill., graph. Darst. |
| ISBN: | 9780071497046 0071497048 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents
Introduction
IX
CHAPTER
Industry, Retail, or the Consumer:
Who Controls the Market?
CHAPTER
CHAPTER
How Much Is Each Customer Worth?
13
chapter 3 Relationship Strategies to Win Over and
Keep Customers 25
4 The New Integrated Communication
Scenario Based on Relationship-Marketing
Strategies 5 3
chapter 5 Creating Results
CHAPTER
6 Relationship Marketing in Action
75
97
chapter / Database Intelligence
115
viii CONTENTS
chapter 8 Financial Analysis: The Unquestionable
Proof of the Results 12 9
chapter * Successful Cases 147
chapter The Future of Marketing Communication 199
appendix Insights on Customers Through
Segmentation 209
Endnotes 217
Index 221
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV025540851 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:36:09Z |
| institution | BVB |
| isbn | 9780071497046 0071497048 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020142530 |
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| physical | XI, 226 S. Ill., graph. Darst. |
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| spelling | Azevedo, Abaetê de Verfasser aut Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing Abaetê de Azevedo and Ricardo Pomeranz New York [u.a.] McGraw-Hill 2008 XI, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s Kundenwert (DE-588)4515875-7 s Marktsegmentierung (DE-588)4037644-8 s DE-188 Pomeranz, Ricardo Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020142530&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Azevedo, Abaetê de Pomeranz, Ricardo Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing Marktsegmentierung (DE-588)4037644-8 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4789127-0 (DE-588)4515875-7 (DE-588)4236865-0 |
| title | Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing |
| title_auth | Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing |
| title_exact_search | Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing |
| title_full | Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing Abaetê de Azevedo and Ricardo Pomeranz |
| title_fullStr | Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing Abaetê de Azevedo and Ricardo Pomeranz |
| title_full_unstemmed | Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing Abaetê de Azevedo and Ricardo Pomeranz |
| title_short | Customer obsession |
| title_sort | customer obsession how to acquire retain and grow customers in the new age of relationship marketing |
| title_sub | how to acquire, retain, and grow customers in the new age of relationship marketing |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marktsegmentierung Beziehungsmarketing Kundenwert Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020142530&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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