Greentailing and other revolutions in retail: hot ideas that are grabbing customers' attention and raising profits
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVIII, 241 S. graph. Darst. |
| ISBN: | 9780470288580 0470288582 |
Internformat
MARC
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| 245 | 1 | 0 | |a Greentailing and other revolutions in retail |b hot ideas that are grabbing customers' attention and raising profits |c Neil Z. Stern ; Willard N. Ander |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface xi
Introduction—What s Going to Revolutionize
Retailing in the Future? xix
Compressed Life Cycle xxi
CHAPTER ONE—Inflection Points in Retailing 1
Inflection Point Model 4
Create or React 4
What s Involved in Getting It Right? 6
How Do You Know if You re on the Right Path? 8
CHAPTER TWO—Trends are Interconnected 11
Start with the Customer, Please! 12
Power of Demographics 14
Consumer Behavior Changes and Demography 17
Disrupters and Accelerants 20
Putting It All Together 23
CHAPTER THREE—Greentailing 2.0—The Second
Generation of Green 27
Greentailing 2.0 Defined 31
Beware of Greenwashing 32
The Green Movement 34
Greentailers Abroad 37
vi Contents
What Are the Key Elements ofGreentailing? 40
Think Green 40
Act Green 42
Sell Green 48
Convey Green 53
CHAPTER FOUR—The Consumer s View on Green 57
Green Practices: 58
Where the Rubber Hits the Road—What Matters Most 65
CHAPTER FIVE—Greentailing in Action—Case
Studies 69
Apparel, Home, and Specialty Retail 70
Buffalo Exchange—Renewable Green 70
Pivot Boutique—A Green Entrepreneur 73
Nau—And the Dangers of Getting Ahead
of the Curve 74
Williams-Sonoma, Inc. 77
Big Box Retailers 79
The Home Depot s Eco Options Program 79
Wal-Mart s Real Green Efforts 81
Target 87
Staples 89
Office Depot 90
Grocery 91
Whole Foods Market—Greentailing s Poster Child 91
Safeway 94
PCC Natural Markets 96
Trader Joe s 98
Suppliers 99
Method and Cleaner Cleaning Supplies—Eco-Hip 99
Unilever 101
Apple 102
Greener Outdoors 103
Timberland 103
REI 104
Nike 104
Contents vii
Gaiam 105
Greener Buildings 106
Green Exchange 106
CHAPTER SIX—Putting Green Practices into Action 111
Thinking Green 113
Incorporate Green Initiatives into Your Mission
and Core Values 113
Develop Green Advocates within Your
Organization 114
Acting Green 114
Design Environmentally and Energy Efficient
Buildings 114
Develop Efficient Methods for Dealing with Waste 116
Promote Eco-Friendly Packaging 117
Convert to Energy-Conscious Fleets 117
Offset Carbon Emissions 118
Get Involved 119
Selling Green 119
Source and Promote Products That Are
Environmentally Responsible 119
Conveying Green 120
Corporate Social Responsibility 120
Green Communication Systems 120
Encourage Transparent Policies 121
Be Charitable 121
Summary 122
CHAPTER SEVEN—The Hot Five—Other
Revolutionary Themes in Retail 123
The Hot Zone 127
CHAPTER EIGHT—Demographic Shifts Provide
Retail Opportunities 133
A Look at U.S. Demographic Trends 134
Capitalizing on Future Demographic Shifts 135
Getting to Where the Puck Is Going to Be ... Ahead
of the Big Demographic Shifts 136
viii Contents
Beyond Demographics: The Significance
of Lifestyle, Attitudes, and Values 148
Time Compression 151
Customers in Control 154
CHAPTER NINE—Moving Up the Ladder-
Growth of Experiential Retailing—How to Drive
Sales and Profits beyond Price 157
Lululemon Athletica—A New Breed of Experiential
Retailer 162
Oops—Paiva Didn t Deliver on Experience 163
Who Else Gets Experience? 164
CHAPTER TEN—Getting Outside the Box—New
Ways to Reach the Consumer—The Growth of
Nonstore Retailing 167
Intelligent Multichannel 168
JCPenney 169
Williams-Sonoma, Inc. 171
Popping Up All over the Place 172
Launching Brands Directly 177
Bare Escentuals 178
The Pampered Chef 180
Creative Memories 181
Other Non-Store Retailing Channels 183
Reaching Consumers in New and Reinvented Ways 184
CHAPTER ELEVEN—Selling Services, Not
Just Products 185
Democratization of Service 186
Demographic Shifts 188
Services Are Clearly Outpacing Retail Growth 189
PetSmart and the Humanization of Pets 191
Softer Side of Services 192
Retail Clinics—Afforable Diagnosis and
Cure in One Spot 195
Financial Services 197
So What s Next? 199
Contents ix
CHAPTER TWELVE—Brands Going Retail—The
Battle for Control of the Customer 201
Blame Apple (or Coach), but Blame Someone 203
Why Do Brands Go Retail? 207
What s Needed for Long-Term Success? 211
CHAPTER THIRTEEN—12 Rules of Successful
Retail Innovation 215
CHAPTER FOURTEEN—Looking Back and
Looking Forward 225
Notes 231
Index 233
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV025540719 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:36:08Z |
| institution | BVB |
| isbn | 9780470288580 0470288582 |
| language | English |
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| physical | XXVIII, 241 S. graph. Darst. |
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| spelling | Stern, Neil Z. Verfasser aut Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits Neil Z. Stern ; Willard N. Ander Hoboken, NJ Wiley 2008 XXVIII, 241 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Handel (DE-588)4023222-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Umweltbewusstsein (DE-588)4078517-8 gnd rswk-swf Handel (DE-588)4023222-0 s Verbraucherverhalten (DE-588)4062644-1 s Umweltbewusstsein (DE-588)4078517-8 s b DE-604 Ander, Willard N. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020142413&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stern, Neil Z. Ander, Willard N. Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits Handel (DE-588)4023222-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Umweltbewusstsein (DE-588)4078517-8 gnd |
| subject_GND | (DE-588)4023222-0 (DE-588)4062644-1 (DE-588)4078517-8 |
| title | Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits |
| title_auth | Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits |
| title_exact_search | Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits |
| title_full | Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits Neil Z. Stern ; Willard N. Ander |
| title_fullStr | Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits Neil Z. Stern ; Willard N. Ander |
| title_full_unstemmed | Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits Neil Z. Stern ; Willard N. Ander |
| title_short | Greentailing and other revolutions in retail |
| title_sort | greentailing and other revolutions in retail hot ideas that are grabbing customers attention and raising profits |
| title_sub | hot ideas that are grabbing customers' attention and raising profits |
| topic | Handel (DE-588)4023222-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Umweltbewusstsein (DE-588)4078517-8 gnd |
| topic_facet | Handel Verbraucherverhalten Umweltbewusstsein |
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