Principles of advertising: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Haworth Press
2008
|
| Schriftenreihe: | Haworth marketing resources
|
| Schlagworte: | |
| Beschreibung: | XVII, 355 S. Ill. |
| ISBN: | 9780789006158 0789006154 |
Internformat
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Datensatz im Suchindex
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| author | Lee, Monle Johnson, Carla |
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| id | DE-604.BV025523018 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:35:55Z |
| institution | BVB |
| isbn | 9780789006158 0789006154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020131073 |
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| physical | XVII, 355 S. Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Haworth Press |
| record_format | marc |
| series2 | Haworth marketing resources |
| spelling | Lee, Monle Verfasser aut Principles of advertising a global perspective Monle Lee ; Carla Johnson New York, NY [u.a.] Haworth Press 2008 XVII, 355 S. Ill. txt rdacontent n rdamedia nc rdacarrier Haworth marketing resources Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-188 Johnson, Carla Verfasser aut |
| spellingShingle | Lee, Monle Johnson, Carla Principles of advertising a global perspective Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Principles of advertising a global perspective |
| title_auth | Principles of advertising a global perspective |
| title_exact_search | Principles of advertising a global perspective |
| title_full | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_fullStr | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_full_unstemmed | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_short | Principles of advertising |
| title_sort | principles of advertising a global perspective |
| title_sub | a global perspective |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT leemonle principlesofadvertisingaglobalperspective AT johnsoncarla principlesofadvertisingaglobalperspective |