Strategic marketing decision-making in Japanese and South Korean companies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Chandos
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Chandos Asian studies series
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 348 S. |
| ISBN: | 9781843344698 1843344696 9781843343639 1843343630 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | STRATEGIC MARKETING DECISION-MAKING IN JAPANESE AND SOUTH KOREAN
COMPANIES YANG-IM LEE AND PETER R.J. TRIM CHANDOS PUBLISHING OXFORD *
ENGLAND CONTENTS LIST OF FIGURES, TABLES AND CASE STUDIES XI PREFACE
XIII ABOUT THE AUTHORS XV 1 THE LINK BETWEEN ORGANIZATIONAL AND NATIONAL
CULTURE 1 1.1 INTRODUCTION 1 1.2 ORGANIZATIONAL CULTURE DEFINED 1 1.3
THE IMPORTANCE OF ORGANIZATIONAL CULTURE 6 1.4 CONCLUSION 25 2 JAPANESE
AND KOREAN NATIONAL CULTURAL SIMILARITIES AND DIFFERENCES 27 2.1
INTRODUCTION 27 2.2 A BRIEF HISTORY OF JAPAN AND KOREA 27 2.3 BUDDHISM
AND CONFUCIANISM 29 2.4 THE EDUCATIONAL SYSTEMS IN JAPAN AND SOUTH KOREA
32 2.5 SIMILARITIES AND DIFFERENCES BETWEEN JAPAN AND KOREA 36 2.6
JAPANESE ORGANIZATIONAL CULTURE 44 2.7 KOREAN ORGANIZATIONAL CULTURE 53
2.8 MAKING ORGANIZATIONAL CULTURE MORE EFFECTIVE 65 2.9 CONCLUSION 65 3
MARKETING STRATEGY AND CUSTOMER SERVICE 73 3.1 INTRODUCTION 73 3.2 THE
VIEW OF MARKETING STRATEGY AND STRATEGIC MARKETING 73 3.3 STRATEGIC
MARKETING AND ORGANIZATIONAL LEARNING 77 3.4 THE IMPORTANCE OF A CLEARLY
DEFINED MARKETING STRATEGY AND BUDGETING PROCESS 96 VII STRATEGIC
MARKETING DECISION-MAKING 3.5 THE IMPORTANCE OF A CUSTOMER SERVICE FOCUS
99 3.6 JAPANESE COMPANIES MARKETING STRATEGY 114 3.7 KOREAN COMPANIES
MARKETING STRATEGY 127 3.8 CONCLUSION 136 RETAILING STRATEGY 147 4.1
INTRODUCTION 147 4.2 THE LINK BETWEEN MARKETING AND RETAILING 147 4.3
WHAT IS RETAILING? 152 4.4 WHY IS IT IMPORTANT FOR RETAIL ORGANIZATIONS
TO HAVE A CLEARLY DEFINED RETAILING STRATEGY? 163 4.5 CHANNEL
PARTNERSHIPS 165 4.6 BRITISH COMPANIES RETAILING STRATEGIES 177 4.7
JAPANESE COMPANIES RETAILING STRATEGIES 180 4.8 KOREAN COMPANIES
RETAILING STRATEGIES 186 4.9 CONCLUSION 189 THE STRATEGIC MARKETING
CONTEXT 201 5.1 INTRODUCTION 201 5.2 THE STRATEGIC MARKETING APPROACH
201 5.3 A CUSTOMER SERVICE ORIENTATION 205 5.4 THE IMPORTANCE OF
RELATIONSHIP MARKETING 207 5.5 ORGANIZATIONAL CULTURE AND LEADERSHIP 208
5.6 LONG-TERM PARTNERSHIP ARRANGEMENTS 211 GROUNDED THEORY 233 6.1
INTRODUCTION 233 6.2 A GENERAL APPRECIATION 233 6.3 EXPLORATORY RESEARCH
236 6.4 THE STRENGTHS AND WEAKNESSES OF THE QUALITATIVE AND QUANTITATIVE
RESEARCH APPROACHES 236 6.5 THE RESEARCH STRATEGY 240 VIII CONTENTS 6.6
ACCESS TO AN ORGANIZATION 251 6.7 ETHICAL ISSUES 252 6.8 VALIDITY,
RELIABILITY AND GENERAIIZABILITY 252 6.9 CONCLUSION 254 7 GROUNDED
THEORY RELATING TO JAPANESE AND KOREAN ELECTRONICS COMPANIES 257 7.1
INTRODUCTION 257 7.2 THE RESEARCH OBJECTIVE 257 7.3 THE RESEARCH
QUESTIONS 258 7.4 MAIN STEPS IN THE RESEARCH 259 7.5 THE DATA COLLECTION
PROCESS: GROUNDED THEORY 260 7.6 ; THE RESEARCH OUTCOME 265 7.7
DISCUSSION 285 7.8 CONCLUSION 307 BIBLIOGRAPHY 309 INDEX * 339 IX
|
| any_adam_object | 1 |
| author | Lee, Yang-Im Trim, Peter R. J. |
| author_facet | Lee, Yang-Im Trim, Peter R. J. |
| author_role | aut aut |
| author_sort | Lee, Yang-Im |
| author_variant | y i l yil p r j t prj prjt |
| building | Verbundindex |
| bvnumber | BV025522885 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)838025360 (DE-599)BVBBV025522885 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:35:55Z |
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| isbn | 9781843344698 1843344696 9781843343639 1843343630 |
| language | English |
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| physical | XVI, 348 S. |
| publishDate | 2008 |
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| series2 | Chandos Asian studies series |
| spelling | Lee, Yang-Im Verfasser aut Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R. J. Trim 1. publ. Oxford Chandos 2008 XVI, 348 S. txt rdacontent n rdamedia nc rdacarrier Chandos Asian studies series Trim, Peter R. J. Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020130952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lee, Yang-Im Trim, Peter R. J. Strategic marketing decision-making in Japanese and South Korean companies |
| title | Strategic marketing decision-making in Japanese and South Korean companies |
| title_auth | Strategic marketing decision-making in Japanese and South Korean companies |
| title_exact_search | Strategic marketing decision-making in Japanese and South Korean companies |
| title_full | Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R. J. Trim |
| title_fullStr | Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R. J. Trim |
| title_full_unstemmed | Strategic marketing decision-making in Japanese and South Korean companies Yang-Im Lee and Peter R. J. Trim |
| title_short | Strategic marketing decision-making in Japanese and South Korean companies |
| title_sort | strategic marketing decision making in japanese and south korean companies |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020130952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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