In search of stupidity: over 20 years of high-tech marketing disasters
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, Calif.
Apress
2006
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | lizenzfrei lizenzfrei |
| Beschreibung: | Literaturverz. S. [359] - 360 |
| Beschreibung: | XXXII, 373 S. Ill. |
| ISBN: | 1590597214 |
Internformat
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Datensatz im Suchindex
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| author | Chapman, Merrill R. |
| author_facet | Chapman, Merrill R. |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV025514402 |
| classification_rvk | SR 800 |
| ctrlnum | (OCoLC)917302181 (DE-599)BVBBV025514402 |
| discipline | Informatik |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-09T22:35:46Z |
| institution | BVB |
| isbn | 1590597214 |
| language | English |
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| publishDate | 2006 |
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| spelling | Chapman, Merrill R. Verfasser aut In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman 2. ed. Berkeley, Calif. Apress 2006 XXXII, 373 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [359] - 360 Misserfolg (DE-588)4133869-8 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Softwareindustrie (DE-588)4193242-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Fehler (DE-588)4016606-5 gnd rswk-swf Computerindustrie (DE-588)4148256-6 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Spitzentechnologie (DE-588)4124236-1 s Softwareindustrie (DE-588)4193242-0 s Computerindustrie (DE-588)4148256-6 s Marketingmanagement (DE-588)4168907-0 s Fehler (DE-588)4016606-5 s Misserfolg (DE-588)4133869-8 s DE-604 http://www.loc.gov/catdir/toc/ecip043/2003009863.html lizenzfrei Inhaltsverzeichnis http://www.loc.gov/catdir/toc/ecip0620/2006029296.html lizenzfrei Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chapman, Merrill R. In search of stupidity over 20 years of high-tech marketing disasters Misserfolg (DE-588)4133869-8 gnd Spitzentechnologie (DE-588)4124236-1 gnd Softwareindustrie (DE-588)4193242-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Fehler (DE-588)4016606-5 gnd Computerindustrie (DE-588)4148256-6 gnd |
| subject_GND | (DE-588)4133869-8 (DE-588)4124236-1 (DE-588)4193242-0 (DE-588)4168907-0 (DE-588)4016606-5 (DE-588)4148256-6 (DE-588)4522595-3 |
| title | In search of stupidity over 20 years of high-tech marketing disasters |
| title_auth | In search of stupidity over 20 years of high-tech marketing disasters |
| title_exact_search | In search of stupidity over 20 years of high-tech marketing disasters |
| title_full | In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman |
| title_fullStr | In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman |
| title_full_unstemmed | In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman |
| title_short | In search of stupidity |
| title_sort | in search of stupidity over 20 years of high tech marketing disasters |
| title_sub | over 20 years of high-tech marketing disasters |
| topic | Misserfolg (DE-588)4133869-8 gnd Spitzentechnologie (DE-588)4124236-1 gnd Softwareindustrie (DE-588)4193242-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Fehler (DE-588)4016606-5 gnd Computerindustrie (DE-588)4148256-6 gnd |
| topic_facet | Misserfolg Spitzentechnologie Softwareindustrie Marketingmanagement Fehler Computerindustrie Fallstudiensammlung |
| url | http://www.loc.gov/catdir/toc/ecip043/2003009863.html http://www.loc.gov/catdir/toc/ecip0620/2006029296.html |
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