Interactive services marketing:
Saved in:
| New Title: | Fisk, Raymond P. Services marketing |
|---|---|
| Main Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Houghton Mifflin
2008
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXIV, 276 S. Ill., graph. Darst. |
| ISBN: | 9780618641802 0618641807 |
Staff View
MARC
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Record in the Search Index
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| author | Fisk, Raymond P. Grove, Stephen J John, Joby |
| author_facet | Fisk, Raymond P. Grove, Stephen J John, Joby |
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| building | Verbundindex |
| bvnumber | BV025509225 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV025509225 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:35:34Z |
| institution | BVB |
| isbn | 9780618641802 0618641807 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020119573 |
| oclc_num | 605405991 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXIV, 276 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Fisk, Raymond P. Verfasser aut Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John 3. ed. Boston [u.a.] Houghton Mifflin 2008 XXIV, 276 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Kundendienst (DE-588)4135134-4 s Grove, Stephen J Verfasser aut John, Joby Verfasser aut Ab 4. Aufl. u.d.T. Fisk, Raymond P. Services marketing |
| spellingShingle | Fisk, Raymond P. Grove, Stephen J John, Joby Interactive services marketing Dienstleistung (DE-588)4012178-1 gnd Kundendienst (DE-588)4135134-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4135134-4 (DE-588)4037589-4 |
| title | Interactive services marketing |
| title_auth | Interactive services marketing |
| title_exact_search | Interactive services marketing |
| title_full | Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| title_fullStr | Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| title_full_unstemmed | Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| title_new | Fisk, Raymond P. Services marketing |
| title_short | Interactive services marketing |
| title_sort | interactive services marketing |
| topic | Dienstleistung (DE-588)4012178-1 gnd Kundendienst (DE-588)4135134-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Kundendienst Marketing |
| work_keys_str_mv | AT fiskraymondp interactiveservicesmarketing AT grovestephenj interactiveservicesmarketing AT johnjoby interactiveservicesmarketing |