Interactive services marketing:
Gespeichert in:
| Späterer Titel: | Fisk, Raymond P. Services marketing |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Houghton Mifflin
2008
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XXIV, 276 S. Ill., graph. Darst. |
| ISBN: | 9780618641802 0618641807 |
Internformat
MARC
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| 100 | 1 | |a Fisk, Raymond P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Interactive services marketing |c Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Houghton Mifflin |c 2008 | |
| 300 | |a XXIV, 276 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 689 | 1 | 0 | |a Kundendienst |0 (DE-588)4135134-4 |D s |
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| 700 | 1 | |a Grove, Stephen J |e Verfasser |4 aut | |
| 700 | 1 | |a John, Joby |e Verfasser |4 aut | |
| 785 | 0 | 0 | |i Ab 4. Aufl. u.d.T. |a Fisk, Raymond P. |t Services marketing |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020119573 | ||
Datensatz im Suchindex
| _version_ | 1804142677710602240 |
|---|---|
| any_adam_object | |
| author | Fisk, Raymond P. Grove, Stephen J John, Joby |
| author_facet | Fisk, Raymond P. Grove, Stephen J John, Joby |
| author_role | aut aut aut |
| author_sort | Fisk, Raymond P. |
| author_variant | r p f rp rpf s j g sj sjg j j jj |
| building | Verbundindex |
| bvnumber | BV025509225 |
| classification_rvk | QP 620 QQ 250 |
| ctrlnum | (OCoLC)605405991 (DE-599)BVBBV025509225 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV025509225 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:35:34Z |
| institution | BVB |
| isbn | 9780618641802 0618641807 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020119573 |
| oclc_num | 605405991 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXIV, 276 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Fisk, Raymond P. Verfasser aut Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John 3. ed. Boston [u.a.] Houghton Mifflin 2008 XXIV, 276 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Kundendienst (DE-588)4135134-4 s Grove, Stephen J Verfasser aut John, Joby Verfasser aut Ab 4. Aufl. u.d.T. Fisk, Raymond P. Services marketing |
| spellingShingle | Fisk, Raymond P. Grove, Stephen J John, Joby Interactive services marketing Dienstleistung (DE-588)4012178-1 gnd Kundendienst (DE-588)4135134-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4135134-4 (DE-588)4037589-4 |
| title | Interactive services marketing |
| title_auth | Interactive services marketing |
| title_exact_search | Interactive services marketing |
| title_full | Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| title_fullStr | Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| title_full_unstemmed | Interactive services marketing Raymond P. Fisk ; Stephen J. Grove ; Joby John |
| title_new | Fisk, Raymond P. Services marketing |
| title_short | Interactive services marketing |
| title_sort | interactive services marketing |
| topic | Dienstleistung (DE-588)4012178-1 gnd Kundendienst (DE-588)4135134-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Kundendienst Marketing |
| work_keys_str_mv | AT fiskraymondp interactiveservicesmarketing AT grovestephenj interactiveservicesmarketing AT johnjoby interactiveservicesmarketing |