Geo-business GIS in the digital organization:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 396 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780471729983 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
PREFACE xiii
ACKNOWLEDGMENTS xix
1. GIS IN THE DIGITAL ECONOMY
Business in the Digital Economy / I
• The Rise in the Internet Platform for GIS / 2
• Spatial Data / 6
Case Study: Global Integrated Oil / 9
The Spatial Re-Evolution / 14
• Historical Antecedents / 14
• Coupling Technologies / 17
• Broadband as the Foundation for Web Services / 20
• Spatial Web Services / 21
• Open Source Software / 22
• Event-Driven Architecture / 23
The Spatial Industry / 24
Strategy, Competitive Advantage, and GIS / 31
Sperry Van Ness: Gaining Competitive Advantage
from GIS / 32
Chapter Summary / 34
References / 34
Vi CONTENTS
2. INFORMATION SYSTEMS AND GIS 38
Introduction / 38
Overview of Information Systems / 40
GIS: Concepts and Definitions / 43
• GIS Location and Coordinates / 46
• Map Layers and their Relationship to
Attribute Tables / 48
• Spatial Analysis—What It Is and an Example / 49
Linkages to Other Disciplines / 51
Case Study: Baystate Health / 53
Understanding Spatial Data and Mapping / 54
• Digitizing / 55
• Scanning / 56
• Use of GPS / 56
• Satellite and Remote Sensing / 58
GIS Analysis / 58
• Spatial Analysis / 59
• Buffer Analysis / 61
• Map Overlay Functions / 61
• Proximity Analysis / 61
• Longitudinal Change Detection / 62
• Modeling and Forecasting / 62
• Statistical Analysis / 62
Example: Location Quotient Analysis for Siting / 62
National Spatial Data Infrastructures / 64
GeoWeb / 64
Future Trends in Spatial Technologies / 65
Chapter Summary / 66
References / 66
3. SUPPORTING BUSINESS DECISIONS 70
Introduction / 70
GIS to Support Decision-Making in Organizations / 71
Case Study of Spatial Decision-Making in a Large
Personal/Corporate Bank / 79
• (1) Trade Area Analysis / 79
• (2) Market Demographics, Competitor Analysis, and
Customer Satisfaction / 80
CONTENTS VII
• (3) Branch-Related Campaigns / 80
• (4) LPCB Securities / 80
• (5) Mapping Support for Executives on Strategy / 80
Spatial Decision Support Systems / 81
• SDSS and Visualization / 82
• Prevalence of SDSS / 84
Spatial Business Intelligence Systems / 90
• WebFocus from Information Builders / 91
• Map Intelligence / 92
Case Study of Large Insurance Company / 93
Chapter Summary / 95
References / 95
4. ENTERPRISE APPLICATIONS 99
Introduction / 99
GIS and Enterprise Resource Planning / 102
Case Study of ERP at Pidpa, Belgian Water Utility / 107
GIS and Customer Relationship Management / 110
• Site Evaluation Models / 114
• Distribution of Resources / 114
Chico s Case Study: GIS and CRM in a Customer-Centric
Fashion Company / 115
GIS and Supply Chain Management / 118
Spatial Data Warehouses and Data Mining / 122
Case Study: Nesa, Danish Electrical Utility / 124
Chapter Summary / 129
References / 129
5. CUSTOMER-FACING GIS: WEB, E-COMMERCE, AND
MOBILE SOLUTIONS 133
Introduction / 133
Architectural Approaches to Spatial Technologies / 134
• Client-Server / 134
• Web Services / 138
Consumer Web Services / 142
• Trulia.com / 145
• DataPlace.org / 145
ViM CONTENTS
Mobile Services / 147
• DS Waters / 149
• Seaspan International Ltd. / 152
Case Study: MotionBased Technologies / 154
E-Commerce / 155
• MasterCard / 157
• Zillow.com / 158
• Market Efficiency / 159
Standardization / 161
• Grid Computing / 165
Chapter Summary / 166
References / 167
6. SPATIAL SYSTEMS DEVELOPMENT 169
Introduction / 169
Systems Development for GIS / 170
Phases in Systems Development for GIS / 174
• The Planning Phase / 174
• The Analysis Phase / 176
• Design / 178
• The Implementation Phase / 184
• The Maintenance Phase / 185
Case Study Findings on Systems Development / 185
• Was Systems Development Done in-House or Mostly
Outsourced? / 186
• If in-House, were Formal Phases Taken, or were
Information Steps Followed? / 187
• What was the Composition of the Systems Development
Project Team? / 187
• Was the Systems Development Approach Traditional or
Object-Oriented? / 187
• Were there Differences by the Size of Company in the
Approach Taken? / 187
Case Study: Engineering Systems / 190
Chapter Summary / 193
References / 194
7. THE VALUE OF INVESTING IN GIS 195
GIS and Geographic Information—Their Value / 195
Setting the Context for Cost-Benefit Analysis / 196
CONTENTS IX
The Costs and Benefits of GIS / 199
• Costs / 199
• Benefits / 200
Prevalence of Costs and Benefits in Case
Study Companies / 202
• Unit of Analysis / 207
The Substeps in Cost-Benefit Analysis from Systems Design
Perspective / 208
Comparison of Costs and Benefits Over Time / 210
The Method of Discounted Cash Flow / 211
Comparison with a Criterion / 211
Intangible Costs and Benefits / 212
The Feasibility Decision / 213
Stakeholders and Externalities / 213
Case Study of GIS Costs and Benefits: Sears Roebuck / 214
The Productivity Paradox for GIS / 218
Chapter Summary / 219
Case Study: Norwich Union Unexpected
Benefits of GIS / 220
Acknowledgments / 221
References / 222
8. MANAGING SPATIAL DATA 227
Introduction / 227
Introduction to Managing Spatial Data / 228
GIS, Spatial Data, and Relational Databases / 231
• Spatial Relational Data Model / 232
• Spatial Object-Oriented Data Model / 235
• Spatial Object-Relational Data Model / 238
• Oracle Spatial lOg / 239
• ESRI s Geodatabases / 243
Case Study of Enmax / 246
GIS and Data Warehouses / 248
• Definition / 248
• Historical Background / 249
• Fundamentals of the Data Warehouse / 249
• Key Applications of Spatial Data Warehouses / 254
• Future Directions in Data Warehouses / 255
Managing Data Quality / 256
Chapter Summary / 258
X CONTENTS
Acknowledgment / 258
References / 258
9. ORGANIZATIONAL AND INDUSTRY ASPECTS 261
GIS and the Organization / 262
GIS in Industry Areas / 264
Utilities / 267
Case Study of Southern Company / 278
Transportation / 280
Retail / 286
Chapter Summary / 292
References / 293
10. INDUSTRIES AND OUTSOURCING 295
Introduction / 295
Insurance / 296
Swiss Reinsurance Company / 298
Marketing/Geodemographics / 302
Banking and Finance / 311
Case Study of Large Credit Bank / 312
Agriculture / 314
HealthCare / 317
Spatial Technologies and Outsourcing / 319
Kaiser Permanente / 321
Chapter Summary / 323
References / 324
11. ETHICAL, LEGAL, AND SECURITY ISSUES OF SPATIAL
TECHNOLOGIES 327
Introduction / 327
Ethical Issues / 328
Privacy / 336
Legal Issues / 339
Case Study of Legal Aspects of Surveillance: Kyllo v. United
States / 346
Crime and Security / 347
Chapter Summary / 350
References / 351
CONTENTS XI
12. GIS AND BUSINESS STRATEGY 355
Strategic Vision for GIS and Establishing a Strategic Plan / 356
Theories of IT Alignment, Internet Strategy and Situational
Analysis / 356
• IT Alignment / 357
• Internet Strategy / 359
• Situational Analysis / 360
Case Study: Norwich Union / 361
An Evolutionary Framework for Strategic GIS / 364
Findings of Case Study Analysis / 367
Case Findings for High Strategic Firms / 367
• Global Integrated Oil / 367
• MotionBased Technologies / 367
• Rand McNally / 368
• Sears Roebuck / 368
• Southern Company / 368
• Arizona Republic / 369
• Chico s / 369
• Lamar Advertising Company / 370
• Prudential Preferred Realty / 370
• MapGistics / 370
Case Findings for Medium Strategic Firms / 371
• Kaiser Permanente / 371
• Large Insurance Company / 371
• URS / 371
• Sperry Van Ness / 372
• Western Exterminator / 372
Case Findings for Low Strategic Firms / 372
• Large Personal/Corporate Bank / 372
• Large Credit Bank / 372
• Norwich Union / 373
• Baystate Health / 373
• Engineering Systems / 373
Summary of Findings / 374
Practical Advice to Managers on Strategies for GIS and Spatial
Technologies / 377
• Matching the GIS Strategic Plan with the Corporate
Strategic Plan and the Corporate IT Plan / 377
Case Study: Rand McNally / 378
XM CONTENTS
The Future and Spatial Strategies in Enterprises / 381
Chapter Summary / 381
References / 383
INDEX 387
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