Marketing communications: a European perspective
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times Prentice Hall
2007
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Nebentitel: Foundations of marketing communications Includes bibliographical references and index |
| Beschreibung: | XVIII, 610 S. graph. Darst. |
| ISBN: | 9780273706939 0273706934 |
Internformat
MARC
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| 100 | 1 | |a Pelsmacker, Patrick de |d 1957- |e Verfasser |0 (DE-588)139398333 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b a European perspective |c Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b Financial Times Prentice Hall |c 2007 | |
| 300 | |a XVIII, 610 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 500 | |a Nebentitel: Foundations of marketing communications | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing - Europe | |
| 650 | 4 | |a PR | |
| 650 | 4 | |a advertising | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a brands | |
| 650 | 4 | |a business to business marketing | |
| 650 | 4 | |a indkøb | |
| 650 | 4 | |a madia planning | |
| 650 | 4 | |a madiaplaner | |
| 650 | 4 | |a markedsføring | |
| 650 | 4 | |a markedskommunikation | |
| 650 | 4 | |a market communication | |
| 650 | 4 | |a marketing advertising | |
| 650 | 4 | |a medieplanlægning | |
| 650 | 4 | |a mærkevarer | |
| 650 | 4 | |a public relations | |
| 650 | 4 | |a reklame | |
| 650 | 4 | |a reklamestrategier | |
| 650 | 4 | |a Communication in marketing |z Europe | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
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| 689 | 3 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Geuens, Maggie |d 1969- |e Verfasser |0 (DE-588)139398449 |4 aut | |
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| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2100088&custom_att_2=simple_viewer |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020082711 | ||
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804142628809211904 |
|---|---|
| any_adam_object | |
| author | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_GND | (DE-588)139398333 (DE-588)139398449 (DE-588)139398228 |
| author_facet | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_role | aut aut aut |
| author_sort | Pelsmacker, Patrick de 1957- |
| author_variant | p d p pd pdp m g mg d b j v dbj dbjv |
| building | Verbundindex |
| bvnumber | BV025467348 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 637 |
| ctrlnum | (OCoLC)255637433 (DE-599)BVBBV025467348 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV025467348 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:34:48Z |
| institution | BVB |
| isbn | 9780273706939 0273706934 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020082711 |
| oclc_num | 255637433 |
| open_access_boolean | |
| owner | DE-11 DE-188 DE-1049 DE-521 |
| owner_facet | DE-11 DE-188 DE-1049 DE-521 |
| physical | XVIII, 610 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Pelsmacker, Patrick de 1957- Verfasser (DE-588)139398333 aut Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh 3. ed. Harlow [u.a.] Financial Times Prentice Hall 2007 XVIII, 610 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Nebentitel: Foundations of marketing communications Includes bibliographical references and index Advertising Communication in marketing - Europe PR advertising branding brands business to business marketing indkøb madia planning madiaplaner markedsføring markedskommunikation market communication marketing advertising medieplanlægning mærkevarer public relations reklame reklamestrategier Communication in marketing Europe Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Europa Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Kommunikations-Mix (DE-588)4218367-4 s 1\p DE-604 Kommunikation (DE-588)4031883-7 s 2\p DE-604 Geuens, Maggie 1969- Verfasser (DE-588)139398449 aut Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2100088&custom_att_2=simple_viewer Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Advertising Communication in marketing - Europe PR advertising branding brands business to business marketing indkøb madia planning madiaplaner markedsføring markedskommunikation market communication marketing advertising medieplanlægning mærkevarer public relations reklame reklamestrategier Communication in marketing Europe Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4218367-4 (DE-588)4061963-1 (DE-588)4031883-7 |
| title | Marketing communications a European perspective |
| title_auth | Marketing communications a European perspective |
| title_exact_search | Marketing communications a European perspective |
| title_full | Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| title_fullStr | Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| title_full_unstemmed | Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| title_short | Marketing communications |
| title_sort | marketing communications a european perspective |
| title_sub | a European perspective |
| topic | Advertising Communication in marketing - Europe PR advertising branding brands business to business marketing indkøb madia planning madiaplaner markedsføring markedskommunikation market communication marketing advertising medieplanlægning mærkevarer public relations reklame reklamestrategier Communication in marketing Europe Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Advertising Communication in marketing - Europe PR advertising branding brands business to business marketing indkøb madia planning madiaplaner markedsføring markedskommunikation market communication marketing advertising medieplanlægning mærkevarer public relations reklame reklamestrategier Communication in marketing Europe Kommunikationspolitik Marktkommunikation Marketing Kommunikations-Mix Unternehmen Kommunikation Europa |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2100088&custom_att_2=simple_viewer |
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