Visual merchandising and display:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Fairchild
2006
|
| Ausgabe: | 5. ed. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 387 S. Ill., graph. Darst. |
| ISBN: | 9781563674457 1563674459 |
Internformat
MARC
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| 100 | 1 | |a Pegler, Martin M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Visual merchandising and display |c Martin M. Pegler |
| 250 | |a 5. ed. | ||
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Datensatz im Suchindex
| _version_ | 1804142620873588736 |
|---|---|
| adam_text | CONTENTS
Preface vii
Acknowledgments ix
Part One Getting Started—Visual Merchandising and Display Basics 1
1 Why Do We Display? 2
2 Color and Texture 6
3 Line and Composition 16
4 Light and Lighting 24
5 Types of Display and Display Settings 42
Part Two Whereto Display 52
6 The Exterior of the Store 54
7 Display Window Construction 60
8 Store Interiors 74
Part Three What to Use for Successful Displays 88
9 Mannequins 90
10 Alternatives to the Mannequin 100
11 Dressing the Three-Dimensional Form 116
12 Fixtures 124
13 Visual Merchandising and Dressing Fixtures 142
14 Modular Fixtures and Systems in Store Planning 158
15 Furniture as Props 166
Part Four Visual Merchandising and Display Techniques 178
16 Attention-Getting Devices 180
17 Familiar Symbols 196
18 Masking and Proscenia 210
19 Sale Ideas 220
20 Fashion Accessories 230
21 Home Fashions, Hard Goods, and Food Displays 242
22 Graphics and Signage 254
Part Five Visual Merchandising and Planning 264
23 Visual Merchandise Planning 266
24 Setting Up a Display Shop 274
25 Store Planning and Design 280
26 Visual Merchandising and the Changing Face of Retail 296
v
Contents
Part Six Related Areas of Visual Merchandising and Display 308
27 Point-of-Purchase Display 310
28 Exhibit and Trade Show Design-Industrial Display 328
29 Fashion Shows 346
30 Trade Organizations and Sources 350
31 Career Opportunities in Visual Merchandising 356
Glossary of Point-of-Purchase Display Terms 363
Retailers Index 377
Subject Index 379
|
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| ctrlnum | (OCoLC)917632787 (DE-599)BVBBV025461033 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
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| isbn | 9781563674457 1563674459 |
| language | English |
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| spelling | Pegler, Martin M. Verfasser aut Visual merchandising and display Martin M. Pegler 5. ed. New York Fairchild 2006 IX, 387 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020077000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pegler, Martin M. Visual merchandising and display |
| title | Visual merchandising and display |
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| title_fullStr | Visual merchandising and display Martin M. Pegler |
| title_full_unstemmed | Visual merchandising and display Martin M. Pegler |
| title_short | Visual merchandising and display |
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