Brand bollywood: a new global entertainment order
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi [u.a.]
Sage Publ.
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 226 S. |
| ISBN: | 0761935347 8178296926 9780761934356 9780761935346 |
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Datensatz im Suchindex
| _version_ | 1804142611547553792 |
|---|---|
| adam_text | Derek/ Base,
(S)SAGE Publications
S*y New Delhi ° Thousand Oaks ° London
Acknowledgements
Introduction
First Day First Show 19
Perishable Commodity * Delivery Platforms * Integrated
Solutions
One Size Fits All 39
Vanishing Formulas * Market Research * Missing Links
Distribution Is God 58
Growth Drivers * Distributors Dilemma * Video Boom
Riding the Air Waves 77
Tuning In * Niche Channels * Digital Migration
Battle of the Screens 97
Personal Computers * Animation and Gaming * Mobile
Telephony
Let the Music Play On 117
Signposts * Partnering Progress * Music Theft
Crime and Punishment 136
Government Intervention * Borderless
Crime * Content Regulation
Rise of Consuming Classes 154
Consumption Patterns * Technology Effects * Big
Picture
Reviving Lost Mojo
Shifting Paradigms * Regulatory Intervention * Last
Mile Environment
Back to the Future
Portfolio Management * Global Powerhouse * Road
Map Ahead
Index 215
About the Author 227
|
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| title | Brand bollywood a new global entertainment order |
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| title_full | Brand bollywood a new global entertainment order Derek Bose |
| title_fullStr | Brand bollywood a new global entertainment order Derek Bose |
| title_full_unstemmed | Brand bollywood a new global entertainment order Derek Bose |
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