Global consumer behavior:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
ISTE
2007
|
| Ausgabe: | 1. publ. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 280 S. Ill., graph. Darst. |
| ISBN: | 9781905209637 1905209630 |
Internformat
MARC
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| 245 | 1 | 0 | |a Global consumer behavior |c ed. by Chantal Ammi |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b ISTE |c 2007 | |
| 300 | |a XVI, 280 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Ammi, Chantal |4 edt | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020069257&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020069257 | ||
Datensatz im Suchindex
| _version_ | 1804142610806210560 |
|---|---|
| adam_text | Table of Contents
Introduction........................................ xiii
PART 1. Topics of Themes.............................. 1
Chapter 1. E-Travel Agents Selling to Ethnic Customers........... 3
Euler G.M. de SOUZA and Tune MEDENI
1.1. Introduction.................................... 3
1.2. Market structure................................. 5
1.3. Customer relationship through the Internet................. 9
1.4. Electronic distribution channel........................ 10
1.5. Services marketing............................... 11
1.5.1. Management of the service delivery process.............. 11
1.5.2. Nature of interaction between consumers and suppliers....... 12
1.6. Relationship marketing............................. 14
1.7. Hypotheses and findings............................ 18
1.7.1. Hypotheses.................................. 19
1.7.2. Findings................................... 22
1.8. Conclusions, limitations and future research................ 23
1.9. References.................................... 25
vi Global Consumer Behavior
Chapter 2. Local Advertising over the Product Life Cycle:
The Product-Consumer Relationship in the International Context..... 29
Saku MAKINEN and Hanna-Kaisa DESAVELLE
2.1. Introduction.................................... 29
2.2. Background and objectives.......................... 30
2.3. Theoretical framework............................. 33
2.3.1. Pronouns as relationship building units................. 34
2.3.2. Advertising and personal and possessive pronouns.......... 35
2.4. Data and methods................................ 36
2.5. Results and contribution............................ 38
2.5.1. Mobile phones................................ 39
2.5.2. Digital cameras............................... 43
2.5.3. DVDs..................................... 44
2.6. Conclusions and limitations.......................... 47
2.7. References.................................... 49
Chapter 3. Culture and Diversity: A New Approach of Management. ... 53
Chantal AMMI
3.1. Introduction.................................... 53
3.2. The notion of culture.............................. 54
3.2.1. Definition, content and properties.................... 54
3.2.2. Properties, functions and process.................... 55
3.3. Culture and globalization............................ 55
3.3.1. Culture: orientation of values....................... 56
3.3.2. Culture: a solution for global problems................. 56
3.4. Multiculturalism and the global economy.................. 58
3.4.1. Global companies.............................. 58
3.4.2. Countries with ethnic, cultural, religious and linguistic diversity. . 60
3.4.3. Countries with imported ethnic minorities............... 62
3.4.3.1. Integration or assimilation?...................... 62
3.4.3.2. Ethnic marketing............................ 63
3.5. Conclusion.................................... 65
3.6. References.................................... 65
Table of Contents vii
Chapter 4. Is Behavior Prone to Social Influence?................ 67
Toufik KHARBECHE and Kaouther JELASSI
4.1. Introduction.................................... 67
4.2. The problem................................... 68
4.3. Theoretical view: a psychoanalytical interactionist diagram...... 68
4.4. Culture in the sociological sense....................... 69
4.5. Does behavior result from social identity?................. 70
4.6. Behavior and collective conscience...................... 70
4.6.1. Social psychology............................. 71
4.6.2. Cognitive approach of the individual: the personal
and mechanical behavior of the individual................... 72
4.6.3. Phenomenological approach of the individual:
individualist dominant of the behavior..................... 72
4.6.4. Phenomenological approach of the social individual:
priority of the interests of the group....................... 73
4.7. Behavior: from individual identity to social identity............ 73
4.7.1. Covariance model.............................. 75
4.7.2. Social identity: the origin of social behavior.............. 75
4.7.3. Social identity and membership group................. 76
4.7.4. The social link: regulator of community behavior........... 77
4.7.5. The social status of the individual: factor of specific behaviors. . . 78
4.7.6. Social status: conformist behavior - a source of social cohesion? . 79
4.7.7. Deviance facing social standards: non-conformist behavior..... 80
4.8. Conclusion.................................... 80
4.9. References.................................... 82
PART 2. Applications at the National Level.................... 85
Chapter 5. The Gender Approach to Understanding Time-Saving
Durables Buying: Tunisian Women in 2000................... 87
Rafika BEN GUIRAT
5.1. Introduction.................................... 87
5.2. Gender approaches in marketing....................... 89
5.2.1. Gender orientation of the roles/ideology of gender.......... 90
5.2.2. Women s remunerated work....................... 92
5.3. Housework.................................... 94
viii Global Consumer Behavior
5.4. Assumptions of the research.......................... 96
5.4.1. Family addicted women......................... 99
5.4.2. Resigned women.............................. 100
5.4.3. Consensual women............................. 100
5.4.4. Avant-gardist women.......................... 101
5.5. Summary of results............................... 101
5.6. Conclusion.................................... 103
5.7. References.................................... 104
5.8. Appendix..................................... 107
Chapter 6. The Cultural Impact on Changes in Consumption: Lithuania
and Bulgaria....................................... 109
Jadvyga CIBURIENE and Anastasiya MARCHEVA
6.1. Introduction: globalization and culture.................... 109
6.2. Material determinant for consumption.................... Ill
6.3. National culture values............................. 112
6.4. Material culture................................. 115
6.5. Changes in consumption............................ 116
6.6. Conclusion.................................... 122
6.7. References.................................... 122
Appendix 1: Lithuania and Bulgaria basic characteristics in 2004...... 124
Chapter 7. Country of Origin: Perceptions and Attitudes of Portuguese
Consumers......................................... 125
Ana LISBOA
7.1. Introduction.................................... 125
7.2. Country of origin effects on consumer behavior.............. 127
7.2.1. Country of origin effects defined..................... 127
7.2.2. Halo or summary.............................. 128
7.2.3. The importance of the country of origin................ 129
7.2.4. Factors influencing the attitude towards the country of origin ... 130
7.3. Research hypotheses.............................. 131
7.4. Empirical analysis................................ 133
7.4.1. Sample.................................... 134
7.4.2. Instrument.................................. 136
7.5. Results....................................... 136
Table of Contents ix
7.6. Discussion.................................... 139
7.7. Concluding comments............................. 143
7.8. References.................................... 144
Chapter 8. Consumer Shopping Behavior Online: The Case of
Spanish Web Users................................... 147
Carla RUIZ MAFE and Silvia SANZ BLAS
8.1. Introduction.................................... 147
8.2. Online buyers worldwide............................ 148
8.3. Key drivers of global consumer shopping behavior online........ 152
8.3.1. Demographics................................ 152
8.3.2. Internet experience............................. 154
8.3.3. Browsing behavior............................. 154
8.3.4. Shopping orientations........................... 155
8.3.4.1. Convenience and time saving..................... 155
8.3.4.2. Access to products unavailable in the local market........ 156
8.3.4.3. Variety and range of products.................... 156
8.3.4.4. Price reductions............................. 157
8.3.4.5. Adapting marketing programs.................... 157
8.4. The case of Spanish e-shoppers........................ 159
8.4.1. Methodology................................ 159
8.4.2. Results.................................... 160
8.5. Conclusions and managerial implications.................. 167
8.6. References.................................... 170
Chapter 9. The New, Improved, Indian Consumer............... 175
Partho GANGULY
9.1. Understanding the billion minds....................... 175
9.1.1. Income growth............................... 178
9.1.2. Affordability growth............................ 178
9.1.3. Obsession of education-and health-consciousness advances . ... 180
9.1.4. Entertainment................................ 181
9.2. A springboard for more consumption.................... 182
9.3. A new consumption push for 2006-07.................... 184
9.3.1. The rising middle class in India..................... 188
9.4. Impact on marketing.............................. 188
x Global Consumer Behavior
9.4.1. Required: mature market strategies................... 188
9.5. Conclusion.................................... 192
9.6. References.................................... 192
Chapter 10. Globalization and Consumer Behavior: A Case Study of
Cell Phone Owners in India.............................. 195
Velan NIRMALA and U. DEVASENADHIPATHI
10.1. Introduction................................... 195
10.2. Data and methodology............................ 199
10.3. Empirical results and discussions...................... 202
10.4. Conclusion................................... 213
10.5. References.................................... 214
10.6. Appendix.................................... 217
Chapter 11. Factors Affecting Technology Adoption in India:
A Consumer-Based View................................ 219
Atanu ADHIKARI and A.K. RAO
11.1. Introduction................................... 219
11.2. History of diffusion of innovation...................... 220
11.3. A theoretical framework........................... 223
11.4. Adoption of electronic banking service innovations........... 223
11.5. Data....................................... 225
11.5.1. Measures and scaling........................... 225
11.5.2. Analysis................................... 225
11.5.3. Factor analysis............................... 226
11.6. Discussion and conclusion.......................... 227
11.7. References.................................... 227
11.8. Appendix.................................... 230
Chapter 12. Chinese Culture and Chinese Consumer Behavior....... 237
Lei TANG
12.1. Introduction................................... 237
12.2. The cultural difference between China and the West.......... 239
12.3. Chinese traditional culture and its values................. 241
12.3.1. Confucianism and core beliefs..................... 241
Table of Contents xi
12.3.2. Taoism................................... 243
12.3.3. Buddhism.................................. 245
12.4. Some essential aspects of Chinese culture................. 247
12.4.1. Group orientation............................. 247
12.4.2. Guanxi is one of the secrets to success in China........... 248
12.4.3. The Chinese are superstitious...................... 250
12.5. Who are the major customers in China?.................. 250
12.6. Brand effect on Chinese consumer behavior................ 253
12.7. Managerial implications and suggestions................. 254
12.8. Discussion and limitations.......................... 256
12.9. Conclusion................................... 257
12.10. References................................... 257
Chapter 13. Modeling the Indicators of Purchasing Behavior Toward
Counterfeits: An Exploratory Study in China.................. 263
Sindy CHAPA and Monica D. HERNANDEZ
13.1. Introduction................................... 263
13.2. Hypotheses development........................... 264
13.2.1. Risk perception.............................. 264
13.2.2. Brand parity................................ 265
13.2.3. Susceptibility to Normative Influence (SNI)............. 265
13.2.4. Value-expressive function........................ 266
13.2.5. Conceptual model............................. 267
13.3. Research design................................ 267
13.3.1. Data collection............................... 267
13.4. Data analysis.................................. 268
13.4.1. Assessment of the measurements.................... 268
13.4.2. Results................................... 269
13.4.2.1. Model testing............................. 269
13.4.2.2. Hypotheses testing.......................... 269
13.5. Discussion.................................... 269
13.6. References.................................... 271
List of Authors...................................... 275
Index............................................ 279
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| spelling | Global consumer behavior ed. by Chantal Ammi 1. publ. London [u.a.] ISTE 2007 XVI, 280 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ammi, Chantal edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020069257&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_full | Global consumer behavior ed. by Chantal Ammi |
| title_fullStr | Global consumer behavior ed. by Chantal Ammi |
| title_full_unstemmed | Global consumer behavior ed. by Chantal Ammi |
| title_short | Global consumer behavior |
| title_sort | global consumer behavior |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020069257&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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