Verfügbarkeit: Contemporary advertising

Contemporary advertising:

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Bibliographische Detailangaben
Hauptverfasser:	Arens, William F. (VerfasserIn), Weigold, Michael F. (VerfasserIn), Arens, Christian (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. [u.a.] McGraw-Hill 2008
Ausgabe:	11. ed., internat. ed.
Schlagworte:	Werbung Einführung
Beschreibung:	XL, 712 S. Ill., graph. Darst.
ISBN:	0071101055 9780071101059

Internformat

MARC


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700	1		\|a Weigold, Michael F. \|e Verfasser \|4 aut
700	1		\|a Arens, Christian \|e Verfasser \|4 aut
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Datensatz im Suchindex

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author	Arens, William F. Weigold, Michael F. Arens, Christian
author_facet	Arens, William F. Weigold, Michael F. Arens, Christian
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author_sort	Arens, William F.
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building	Verbundindex
bvnumber	BV025452276
classification_rvk	QP 630
ctrlnum	(OCoLC)255531996 (DE-599)BVBBV025452276
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	11. ed., internat. ed.
format	Book
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genre_facet	Einführung
id	DE-604.BV025452276
illustrated	Illustrated
indexdate	2024-07-09T22:34:30Z
institution	BVB
isbn	0071101055 9780071101059
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020069020
oclc_num	255531996
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owner	DE-11
owner_facet	DE-11
physical	XL, 712 S. Ill., graph. Darst.
publishDate	2008
publishDateSearch	2008
publishDateSort	2008
publisher	McGraw-Hill
record_format	marc
spelling	Arens, William F. Verfasser aut Contemporary advertising William F. Arens ; Michael F. Weigold ; Christian Arens 11. ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill 2008 XL, 712 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s 2\p DE-604 Weigold, Michael F. Verfasser aut Arens, Christian Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Arens, William F. Weigold, Michael F. Arens, Christian Contemporary advertising Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4151278-9
title	Contemporary advertising
title_auth	Contemporary advertising
title_exact_search	Contemporary advertising
title_full	Contemporary advertising William F. Arens ; Michael F. Weigold ; Christian Arens
title_fullStr	Contemporary advertising William F. Arens ; Michael F. Weigold ; Christian Arens
title_full_unstemmed	Contemporary advertising William F. Arens ; Michael F. Weigold ; Christian Arens
title_short	Contemporary advertising
title_sort	contemporary advertising
topic	Werbung (DE-588)4065541-6 gnd
topic_facet	Werbung Einführung
work_keys_str_mv	AT arenswilliamf contemporaryadvertising AT weigoldmichaelf contemporaryadvertising AT arenschristian contemporaryadvertising

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