Verfügbarkeit: Innovationsmarketing

Innovationsmarketing:

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Bibliographische Detailangaben
Hauptverfasser:	Trommsdorff, Volker 1943- (VerfasserIn), Steinhoff, Fee (VerfasserIn)
Format:	Buch
Sprache:	German
Veröffentlicht:	München Vahlen 2006
Schlagworte:	Produktinnovation Strategisches Management Marketing Innovationsmanagement Marketingmanagement Produktmarketing Lehrbuch
Beschreibung:	XIX, 500 S. graph. Darst.
ISBN:	9783800620227

Internformat

MARC


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Datensatz im Suchindex

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author	Trommsdorff, Volker 1943- Steinhoff, Fee
author_GND	(DE-588)118013483
author_facet	Trommsdorff, Volker 1943- Steinhoff, Fee
author_role	aut aut
author_sort	Trommsdorff, Volker 1943-
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bvnumber	BV025403476
classification_rvk	QP 600 QP 620
ctrlnum	(OCoLC)917294163 (DE-599)BVBBV025403476
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genre_facet	Lehrbuch
id	DE-604.BV025403476
illustrated	Illustrated
indexdate	2024-07-09T22:33:38Z
institution	BVB
isbn	9783800620227
language	German
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owner	DE-11
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physical	XIX, 500 S. graph. Darst.
publishDate	2006
publishDateSearch	2006
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publisher	Vahlen
record_format	marc
spelling	Trommsdorff, Volker 1943- Verfasser (DE-588)118013483 aut Innovationsmarketing von Volker Trommsdorff und Fee Steinhoff München Vahlen 2006 XIX, 500 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Produktinnovation (DE-588)4047346-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Produktinnovation (DE-588)4047346-6 s Produktmarketing (DE-588)4134049-8 s DE-604 Innovationsmanagement (DE-588)4161817-8 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 3\p DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Steinhoff, Fee Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Trommsdorff, Volker 1943- Steinhoff, Fee Innovationsmarketing Produktinnovation (DE-588)4047346-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Produktmarketing (DE-588)4134049-8 gnd
subject_GND	(DE-588)4047346-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4161817-8 (DE-588)4168907-0 (DE-588)4134049-8 (DE-588)4123623-3
title	Innovationsmarketing
title_auth	Innovationsmarketing
title_exact_search	Innovationsmarketing
title_full	Innovationsmarketing von Volker Trommsdorff und Fee Steinhoff
title_fullStr	Innovationsmarketing von Volker Trommsdorff und Fee Steinhoff
title_full_unstemmed	Innovationsmarketing von Volker Trommsdorff und Fee Steinhoff
title_short	Innovationsmarketing
title_sort	innovationsmarketing
topic	Produktinnovation (DE-588)4047346-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Produktmarketing (DE-588)4134049-8 gnd
topic_facet	Produktinnovation Strategisches Management Marketing Innovationsmanagement Marketingmanagement Produktmarketing Lehrbuch
work_keys_str_mv	AT trommsdorffvolker innovationsmarketing AT steinhofffee innovationsmarketing

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