Managing customer relationships on the internet:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2006
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | International business and management
18 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 307 S. |
| ISBN: | 0080441246 9780080441245 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Contributors ix
The Development of Research on Marketing: A Historical Perspective 1
Angelika Lindstrand, Jan Johanson and Dharma Deo Sharma
PARTI
1. E-Service and Knowledge Formation: The Use of a Web-Based
E-Messaging System in HealthCare 11
Mats Edenius and AlfWestelius
2. Mobile Solutions in Logistics: Effects on Activities in a Hospital
Environment 33
Katarina Arbin and Per Andersson
3. Technology-Driven Discovery as a Catalyst for Entrepreneurial Action:
A Case Study of the Implementation of Information Technology in a
Group of Firms 55
Karin Berglund, Maria Dahlin and Martin Johanson
4. Resource Dependence Theory in an E-Grocery BTC Context:
The Case of Specialty E-Grocer X 71
Niels Kornum
5. Knowledge Acquisition and Usage Behavior in Internet Banking 99
Daniel Nilsson
6. Intentions as Indicators of the Future of Customer Relationships:
An Internet Marketing Application 121
Magnus Soderlund
viii Contents
I. Business Networks: The Context for Firm Learning about
Internet Use 137
Angelika Lindstrand and Kent Eriksson
8. Airlines Internet Marketing Channels: Antecedents to Customer
Relationships 157
Daniel L. Grenblad
PART II
9. Internet, Internationalisation and Customer Value Creation —
The Case of Medical Information on the Internet 177
Mats Vilgon and Per Andersson
10. International Entrepreneurship and Customer Orientation in
Globalizing Markets: A Study on Born Global Firms 201
Antonella Zucchella
I1. The Acquisition of Foreign Market Knowledge - A High-Tech
SME s Usage of ICTs 223
Sara Melen
12. Face-to-Face Interaction in an Age of Information —
Necessary or Not? 245
Emilia Rovira
13. IT and Innovations in Multinationals: Experiences from Product
Development at SCA and IKEA 267
Enrico Baraldi and Francesco Ciabuschi
14. Ignorant Internationalization? The Uppsala Model and
Internationalization Patterns for Internet-Related Firms 287
Mats Forsgren and Peter Hagstrb m
Subject Index 305
|
| any_adam_object | 1 |
| author2 | Lindstrand, Angelika |
| author2_role | edt |
| author2_variant | a l al |
| author_facet | Lindstrand, Angelika |
| building | Verbundindex |
| bvnumber | BV025398703 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)254520254 (DE-599)BVBBV025398703 |
| dewey-full | 658.81202854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.81202854678 |
| dewey-search | 658.81202854678 |
| dewey-sort | 3658.81202854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| series2 | International business and management |
| spelling | Managing customer relationships on the internet ed. by Angelika Lindstrand ... 1. ed. Amsterdam [u.a.] Elsevier 2006 X, 307 S. txt rdacontent n rdamedia nc rdacarrier International business and management 18 Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Electronic Commerce (DE-588)4592128-3 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Internet (DE-588)4308416-3 s DE-188 Lindstrand, Angelika edt Erscheint auch als Online-Ausgabe 978-0-08-047907-1 0-08-047907-3 International business and management 18 (DE-604)BV021823915 18 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020021375&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Managing customer relationships on the internet |
| title_auth | Managing customer relationships on the internet |
| title_exact_search | Managing customer relationships on the internet |
| title_full | Managing customer relationships on the internet ed. by Angelika Lindstrand ... |
| title_fullStr | Managing customer relationships on the internet ed. by Angelika Lindstrand ... |
| title_full_unstemmed | Managing customer relationships on the internet ed. by Angelika Lindstrand ... |
| title_short | Managing customer relationships on the internet |
| title_sort | managing customer relationships on the internet |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Beziehungsmanagement Electronic Commerce Kundenmanagement Internet Aufsatzsammlung |
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