Basic marketing research: a decision-making approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ [u.a.]
Pearson Prentice Hall
2006
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XL, 631 S. Ill., graph. Darst. 1 CD-ROM |
| ISBN: | 1405836652 0131971212 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV025363062 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 100417s2006 ad|| |||| 00||| eng d | ||
| 020 | |a 1405836652 |9 1405836652 | ||
| 020 | |a 0131971212 |9 0-13-197121-2 | ||
| 035 | |a (OCoLC)605637725 | ||
| 035 | |a (DE-599)BVBBV025363062 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-188 | ||
| 082 | 0 | |a 658.83 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Malhotra, Naresh K. |e Verfasser |0 (DE-588)139970096 |4 aut | |
| 245 | 1 | 0 | |a Basic marketing research |b a decision-making approach |c Naresh K. Malhotra ; Mark Peterson |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ [u.a.] |b Pearson Prentice Hall |c 2006 | |
| 300 | |a XL, 631 S. |b Ill., graph. Darst. |e 1 CD-ROM | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Peterson, Mark |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-019989528 | ||
Record in the Search Index
| _version_ | 1804142445556924416 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. Peterson, Mark |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. Peterson, Mark |
| author_role | aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm m p mp |
| building | Verbundindex |
| bvnumber | BV025363062 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)605637725 (DE-599)BVBBV025363062 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01143nam a2200349 c 4500</leader><controlfield tag="001">BV025363062</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100417s2006 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1405836652</subfield><subfield code="9">1405836652</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131971212</subfield><subfield code="9">0-13-197121-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)605637725</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV025363062</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Malhotra, Naresh K.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139970096</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Basic marketing research</subfield><subfield code="b">a decision-making approach</subfield><subfield code="c">Naresh K. Malhotra ; Mark Peterson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ [u.a.]</subfield><subfield code="b">Pearson Prentice Hall</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XL, 631 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="e">1 CD-ROM</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peterson, Mark</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-019989528</subfield></datafield></record></collection> |
| id | DE-604.BV025363062 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:31:53Z |
| institution | BVB |
| isbn | 1405836652 0131971212 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019989528 |
| oclc_num | 605637725 |
| open_access_boolean | |
| owner | DE-11 DE-188 |
| owner_facet | DE-11 DE-188 |
| physical | XL, 631 S. Ill., graph. Darst. 1 CD-ROM |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson 2. ed. Upper Saddle River, NJ [u.a.] Pearson Prentice Hall 2006 XL, 631 S. Ill., graph. Darst. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-188 Peterson, Mark Verfasser aut |
| spellingShingle | Malhotra, Naresh K. Peterson, Mark Basic marketing research a decision-making approach Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Basic marketing research a decision-making approach |
| title_auth | Basic marketing research a decision-making approach |
| title_exact_search | Basic marketing research a decision-making approach |
| title_full | Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson |
| title_fullStr | Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson |
| title_full_unstemmed | Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson |
| title_short | Basic marketing research |
| title_sort | basic marketing research a decision making approach |
| title_sub | a decision-making approach |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| work_keys_str_mv | AT malhotranareshk basicmarketingresearchadecisionmakingapproach AT petersonmark basicmarketingresearchadecisionmakingapproach |