Basic marketing research: a decision-making approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ [u.a.]
Pearson Prentice Hall
2006
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XL, 631 S. Ill., graph. Darst. 1 CD-ROM |
| ISBN: | 1405836652 0131971212 |
Internformat
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| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ [u.a.] |b Pearson Prentice Hall |c 2006 | |
| 300 | |a XL, 631 S. |b Ill., graph. Darst. |e 1 CD-ROM | ||
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Datensatz im Suchindex
| _version_ | 1804142445556924416 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. Peterson, Mark |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. Peterson, Mark |
| author_role | aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm m p mp |
| building | Verbundindex |
| bvnumber | BV025363062 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)605637725 (DE-599)BVBBV025363062 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV025363062 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:31:53Z |
| institution | BVB |
| isbn | 1405836652 0131971212 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019989528 |
| oclc_num | 605637725 |
| open_access_boolean | |
| owner | DE-11 DE-188 |
| owner_facet | DE-11 DE-188 |
| physical | XL, 631 S. Ill., graph. Darst. 1 CD-ROM |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson 2. ed. Upper Saddle River, NJ [u.a.] Pearson Prentice Hall 2006 XL, 631 S. Ill., graph. Darst. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-188 Peterson, Mark Verfasser aut |
| spellingShingle | Malhotra, Naresh K. Peterson, Mark Basic marketing research a decision-making approach Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Basic marketing research a decision-making approach |
| title_auth | Basic marketing research a decision-making approach |
| title_exact_search | Basic marketing research a decision-making approach |
| title_full | Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson |
| title_fullStr | Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson |
| title_full_unstemmed | Basic marketing research a decision-making approach Naresh K. Malhotra ; Mark Peterson |
| title_short | Basic marketing research |
| title_sort | basic marketing research a decision making approach |
| title_sub | a decision-making approach |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| work_keys_str_mv | AT malhotranareshk basicmarketingresearchadecisionmakingapproach AT petersonmark basicmarketingresearchadecisionmakingapproach |