APA-Zitierstil (7. Ausg.)

Malhotra, N. K., & Peterson, M. (2006). Basic marketing research: A decision-making approach (2. ed.). Pearson Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Malhotra, Naresh K., und Mark Peterson. Basic Marketing Research: A Decision-making Approach. 2. ed. Upper Saddle River, NJ [u.a.]: Pearson Prentice Hall, 2006.

MLA-Zitierstil (9. Ausg.)

Malhotra, Naresh K., und Mark Peterson. Basic Marketing Research: A Decision-making Approach. 2. ed. Pearson Prentice Hall, 2006.