Marketing in the emerging markets of Central and Eastern Europe: the Balkans
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills [u.a.]
Palgrave Macmillan
2005
|
| Ausgabe: | 1. publ. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 160 S. graph. Darst., Kt. |
| ISBN: | 1403947503 9781403947505 |
Internformat
MARC
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| 020 | |a 1403947503 |9 1-4039-4750-3 | ||
| 020 | |a 9781403947505 |9 978-1-4039-4750-5 | ||
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| 245 | 1 | 0 | |a Marketing in the emerging markets of Central and Eastern Europe |b the Balkans |c ed. by Marin Marinov |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Houndmills [u.a.] |b Palgrave Macmillan |c 2005 | |
| 300 | |a XIV, 160 S. |b graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Marinov, Marin A. |d 1948- |0 (DE-588)137791402 |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-019989255 | ||
Datensatz im Suchindex
| _version_ | 1804142445201457152 |
|---|---|
| adam_text | Contents
List of Tables viii
List of Figures x
List of Maps xi
Notes on the Contributors xii
1 Introduction: Marketing in the Balkan Region 1
Marin Marinov
Economic overview 2
Changes in consumer behavior in the transition
period 7
Distribution 10
Marketing communications 11
Conclusion 13
2 Development of Marketing in Albania 15
Donata Vianelli, Patrizia de Luca and Roland Kajca
Brief historical background 16
Recent developments 16
Economic and social environment 17
Marketing in Albania 23
Conclusion 32
References 33
3 Marketing in Bosnia and Herzegovina 34
Muris Cicic and Nenad Brkic
Brief historical background 35
Political overview 36
Socioeconomic environment 37
The transition process 43
Financial reforms 45
Marketing development 46
v
vi Contents
Conclusion 61
Note 62
References 62
4 Marketing in Bulgaria 64
Svetla Marinova and Marin Marinov
Brief historical background 65
Sociodemographic features 66
Recent economic developments 67
Company marketing 70
Consumer behavior 75
Distribution 80
Franchising 85
Direct marketing 85
Promotion 85
The media market 86
Marketing research 88
Conclusion 89
References 90
5 Development of Marketing in Croatia 92
Durttana Ozretic-Dosen
Introduction 93
Brief historical background 93
The development of marketing in Croatia 94
Marketing in Croatia 101
Conclusion 113
References 113
6 Marketing in the Former Yugoslav Republic
of Macedonia 116
Marin Marinov
Brief historical background 117
Economic overview 118
Trends of company development in key
economic sectors 121
Consumer behavior 123
Distribution 124
Franchising 125
Direct marketing 125
Contents vii
Advertising 126
Conclusion 126
References 127
7 Marketing in Slovenia: Changes and Challenges 128
Maja Makovec Brencic and lea Rojsek
Brief historical background 128
Geopolitical and economic overview 129
On the road to market orientation 134
From marketing concept to market orientation 137
New marketing concepts and techniques 141
Retailing 144
Promotion 146
Changes in consumer behavior 147
Ethical changes in Slovene firms 148
Marketing challenges 148
Notes 149
References 149
Index 153
List of Tables
1.1 Area, population and GDP of the Balkan countries, 2002 2
1.2 Cumulative FDI in the Balkan countries, 1996-2003 5
2.1 Main economic indicators, Albania, 1995-2001 18
2.2 Employment and average monthly wage, by economic
activity, Albania, 1998 20
2.3 Educational attainment by the poor and not poor,
Albania, 2002 21
2.4 Living condition indicators, Albania, 2000 21
2.5 Average monthly pretax income per household and
per capita, Albania, 2000 22
2.6 Structure of consumption, Albania, 1993-2001 23
2.7 Main consumer expenditure, Albania, 2002 23
2.8 Expenditure on food, Albania, 2002 24
2.9 Household ownership of consumer durables,
Albania, 2000 25
2.10 Features of retail outlets in Albania 28
2.11 Factors that influence buying behavior in Albania 30
3.1 Economic indicators, Bosnia and Herzegovina, 2000-4 38
3.2 Employment and unemployment, Bosnia and
Herzegovina, 2002 40
3.3 Advertising expenditure, Bosnia and Herzegovina, 2000 55
3.4 Importance of stakeholders for the PR activities of firms,
Bosnia and Herzegovina 59
4.1 Main domestic economic indicators, Bulgaria, 2001-4 68
4.2 Main external economic indicators, Bulgaria, 2001-4 69
4.3 Destination of main exports and origin of main imports,
Bulgaria, 2001 69
4.4 Per capita consumption of food products, Bulgaria,
1995-2003 76
4.5 Main retailers in terms of sales volume, Bulgaria, 2001 83
4.6 Preferred advertising media, Bulgaria, 2002 86
5.1 Real GDP growth, Croatia, 1993-2002 97
5.2 Export to GDP ratio, Croatia, 1993-2002 97
5.3 International comparison of export to GDP ratios, 2001 98
5.4 Growth of gross value added, by economic sector,
Croatia, 1998-2003 98
viii
List of Tables ix
5.5 Cumulative FDI in Croatia by the end of 2001,
by country of origin 100
5.6 Types of marketing research conducted in Croatia, 2001 102
5.7 Structure of marketing research, Croatia, 2001 102
5.8 Croatian consumers preference for foreign brands, 2002 106
5.9 Croatian consumers preference for local and foreign
products, 2002 106
5.10 Share of advertising expenditure, by media,
Croatia, 2002 107
5.11 The 20 largest advertisers in Croatia, by rank, 2002 108
5.12 Attitudes of Croatian consumers towards advertising,
November 2002 108
6.1 Key economic indicators, Macedonia, 1995-2003 119
6.2 Contribution of agriculture, industry and services to
GDP, Macedonia, 1993-2003 120
6.3 Annual investment by major foreign investors
in Macedonia, 2000-3 120
7.1 Foreign trade, Slovenia, 1992-2002 132
List of Figures
1.1 GDP per capita (in PPP) in the Balkan countries,
2000-3 3
1.2 Inflation in the Balkan countries, 2000-3 4
1.3 Cumulative FDI per capita in the Balkan countries,
1996-2003 5
4.1 Consumption of main food products, Bulgaria,
1989-2003 77
4.2 Consumption of fresh fruit and vegetables, Bulgaria,
1989-2003 78
5.1 Annual FDI inflows, in Croatia, 1993-2001 99
5.2 Cumulative FDI, by economic sector, Croatia, 2001 99
x
List of Maps
Map of the Balkan Countries 1
Map of Albania 15
Map of Bosnia and Herzegovina 34
Map of Bulgaria 64
Map of Croatia 92
Map of Macedonia 116
Map of Slovenia 128
xi
|
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| id | DE-604.BV025362773 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:31:53Z |
| institution | BVB |
| isbn | 1403947503 9781403947505 |
| language | English |
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| spelling | Marketing in the emerging markets of Central and Eastern Europe the Balkans ed. by Marin Marinov 1. publ. Houndmills [u.a.] Palgrave Macmillan 2005 XIV, 160 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marinov, Marin A. 1948- (DE-588)137791402 edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019989255&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing in the emerging markets of Central and Eastern Europe the Balkans |
| title | Marketing in the emerging markets of Central and Eastern Europe the Balkans |
| title_auth | Marketing in the emerging markets of Central and Eastern Europe the Balkans |
| title_exact_search | Marketing in the emerging markets of Central and Eastern Europe the Balkans |
| title_full | Marketing in the emerging markets of Central and Eastern Europe the Balkans ed. by Marin Marinov |
| title_fullStr | Marketing in the emerging markets of Central and Eastern Europe the Balkans ed. by Marin Marinov |
| title_full_unstemmed | Marketing in the emerging markets of Central and Eastern Europe the Balkans ed. by Marin Marinov |
| title_short | Marketing in the emerging markets of Central and Eastern Europe |
| title_sort | marketing in the emerging markets of central and eastern europe the balkans |
| title_sub | the Balkans |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019989255&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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