Understanding consumer heterogeneity in relationship marketing response: an attachment theoretic perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Humboldt-Univ.
2005
|
| Schriftenreihe: | Betriebswirtschaftliche Diskussionsbeiträge
43 |
| Beschreibung: | Literaturverz. S. 25 - 32 |
| Beschreibung: | 38 S. Ill. |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804142433273905152 |
|---|---|
| any_adam_object | |
| author | Paulssen, Marcel Fournier, Susan |
| author_facet | Paulssen, Marcel Fournier, Susan |
| author_role | aut aut |
| author_sort | Paulssen, Marcel |
| author_variant | m p mp s f sf |
| building | Verbundindex |
| bvnumber | BV025352843 |
| classification_rvk | QB 910 |
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| id | DE-604.BV025352843 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:31:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019980088 |
| oclc_num | 76748985 |
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| physical | 38 S. Ill. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Humboldt-Univ. |
| record_format | marc |
| series | Betriebswirtschaftliche Diskussionsbeiträge |
| series2 | Betriebswirtschaftliche Diskussionsbeiträge |
| spelling | Paulssen, Marcel Verfasser aut Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective Marcel Paulssen and Susan Fournier Berlin Humboldt-Univ. 2005 38 S. Ill. txt rdacontent n rdamedia nc rdacarrier Betriebswirtschaftliche Diskussionsbeiträge 43 Literaturverz. S. 25 - 32 Fournier, Susan Verfasser aut Betriebswirtschaftliche Diskussionsbeiträge 43 (DE-604)BV025113715 43 |
| spellingShingle | Paulssen, Marcel Fournier, Susan Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective Betriebswirtschaftliche Diskussionsbeiträge |
| title | Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective |
| title_auth | Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective |
| title_exact_search | Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective |
| title_full | Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective Marcel Paulssen and Susan Fournier |
| title_fullStr | Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective Marcel Paulssen and Susan Fournier |
| title_full_unstemmed | Understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective Marcel Paulssen and Susan Fournier |
| title_short | Understanding consumer heterogeneity in relationship marketing response |
| title_sort | understanding consumer heterogeneity in relationship marketing response an attachment theoretic perspective |
| title_sub | an attachment theoretic perspective |
| volume_link | (DE-604)BV025113715 |
| work_keys_str_mv | AT paulssenmarcel understandingconsumerheterogeneityinrelationshipmarketingresponseanattachmenttheoreticperspective AT fourniersusan understandingconsumerheterogeneityinrelationshipmarketingresponseanattachmenttheoreticperspective |