Sémiotique, marketing et communication: sous les signes, les stratégies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
PUF
2003
|
| Ausgabe: | 4. éd. |
| Schriftenreihe: | Formes sémiotiques
|
| Schlagworte: | |
| Beschreibung: | X, 233 S. |
| ISBN: | 2130525369 |
Internformat
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| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Floch, Jean-Marie 1947-2001 |
| author_GND | (DE-588)138992932 |
| author_facet | Floch, Jean-Marie 1947-2001 |
| author_role | aut |
| author_sort | Floch, Jean-Marie 1947-2001 |
| author_variant | j m f jmf |
| building | Verbundindex |
| bvnumber | BV025346583 |
| classification_rvk | ID 2661 |
| ctrlnum | (OCoLC)917256608 (DE-599)BVBBV025346583 |
| discipline | Romanistik |
| edition | 4. éd. |
| format | Book |
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| id | DE-604.BV025346583 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:31:34Z |
| institution | BVB |
| isbn | 2130525369 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019974452 |
| oclc_num | 917256608 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | X, 233 S. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | PUF |
| record_format | marc |
| series2 | Formes sémiotiques |
| spelling | Floch, Jean-Marie 1947-2001 Verfasser (DE-588)138992932 aut Sémiotique, marketing et communication sous les signes, les stratégies Jean-Marie Floch 4. éd. Paris PUF 2003 X, 233 S. txt rdacontent n rdamedia nc rdacarrier Formes sémiotiques Marketing (DE-588)4037589-4 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Semiotik (DE-588)4054498-9 s DE-604 |
| spellingShingle | Floch, Jean-Marie 1947-2001 Sémiotique, marketing et communication sous les signes, les stratégies Marketing (DE-588)4037589-4 gnd Semiotik (DE-588)4054498-9 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4054498-9 (DE-588)4031883-7 |
| title | Sémiotique, marketing et communication sous les signes, les stratégies |
| title_auth | Sémiotique, marketing et communication sous les signes, les stratégies |
| title_exact_search | Sémiotique, marketing et communication sous les signes, les stratégies |
| title_full | Sémiotique, marketing et communication sous les signes, les stratégies Jean-Marie Floch |
| title_fullStr | Sémiotique, marketing et communication sous les signes, les stratégies Jean-Marie Floch |
| title_full_unstemmed | Sémiotique, marketing et communication sous les signes, les stratégies Jean-Marie Floch |
| title_short | Sémiotique, marketing et communication |
| title_sort | semiotique marketing et communication sous les signes les strategies |
| title_sub | sous les signes, les stratégies |
| topic | Marketing (DE-588)4037589-4 gnd Semiotik (DE-588)4054498-9 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Semiotik Kommunikation |
| work_keys_str_mv | AT flochjeanmarie semiotiquemarketingetcommunicationsouslessigneslesstrategies |