Verfügbarkeit: Handbook of corporate communication and public relations

Handbook of corporate communication and public relations: pure and applied

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Bibliographische Detailangaben
Weitere Verfasser:	Oliver, Sandra M. (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] Routledge 2004
Ausgabe:	1. publ.
Schlagworte:	Bibliografie
Online-Zugang:	Inhaltsverzeichnis Klappentext
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Beschreibung:	XIX, 456 S. Ill., graph. Darst.
ISBN:	0415334195 9780415334198

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Ust of figures ix List of tables xi Notes on contributors xiii Foreword xvii Preface xxi Acŕcnow/edgemenís xxii PART I: CORPORATE COMMUNICATION AT NATIONAL LEVEL 1 Diversity programmes in the contemporary corporate environment Don R. Swanson 3 2 A best-practice approach to designing a change communication programme Deborah]. Barrett 20 3 Knowledge management for best practice Stephen A. Roberts 34 4 Corporate and government communication: relationships, opportunities and tensions Kevin Moloney 54 5 Priorities old and new for UK PR practice Gerald Chan 71 6 Communication similarities and differences in listed and unlisted family enterprises Liam Ó Móráin 90 7 Strategic challenges for corporate communicators in public service J. Paulo Kuteev-Moreira and Gregor]. Egľm 110 PART II: CORPORATE COMMUNICATION AT INTERNATIONAL LEVEL 8 Communication audits: building world class communication systems Dennis Tourísh and Owen Hargie 131 9 The Olympic Games: a framework for international public relations Yvonne Harahousou, Chris Kabitsis, Anna Haviara and Nicholas D. Theodorakis 145 10 Facets of the global corporate brand Т. С Melewarand Chris D. McCann 1 58 11 Differing corporate communication practice in successful and unsuccessful companies Colin Coulson-Thomas 167 12 Communicating with 1.3 billion people in China Ying Fan and Wen-Ling Liu 184 13 Today s corporate communication function Michael B. Goodman 200 14 Assessing integrated corporate communication David Pkkton 227 1 5 New technology and the changing face of corporate communication Martin Sims 243 PART III: MANAGING IMAGE, IDENTITY AND REPUTATION 16 Reputation and leadership in a public broadcast company Sandra /VI. Oliver and Anthony Clive Allen 255 1 7 Corporate reputation Philip Kitchen 265 18 Communicating a continuity plan: the action stations framework Sandra /VI. Oliver 277 19 Crisis management in the internet mediated era David Phillips 305 20 The impact of terrorist attacks on corporate public relations Donald K. Wright 327 21 Public relations and democracy: historical reflections and implications for practice Jacquie L Etang 342 PART IV: THE FUTURE IS NOW 22 Visualizing the message: why semiotics is a way forward Reginald Watts 357 23 Methodological issues for corporate communication research Richard]. Varey 372 24 Communication for creative thinking in a corporate context Glenda Jacobs 380 25 Language as a corporate asset Krishna S. Dhir 393 26 Arrival of the global village Michael Morley 415 27 Ethics and the corporate communicator Albert 5. Atkinson 427 28 The new frontier for public relations Richard R. Dolphin 436 Index 450 A comprehensive addition to existing literature, the ј-;.ч!;СЛ00:; Cl· ОлИШ^ íQ^vMvxffÂf-, :V;D pU3l¡í Ѕал: ;0: Ѕ provides an excellent overview of corporate communication, clearly positioning the field s most current debates. Synthesizing both multidisciplinary and interdisciplinary approaches, it offers readers the in-depth analysis required to truly understand corporate communication, corporpte strategy and corporate affairs as well as the relevant public relations issues. Written by academics based in Europe, Asia and North America, the text is well illustrated with contemporary case studies, drawing out the most pertinent best practice outcomes ond theoretically based applications. Its four parts cover national communication; international communication; image, identity and reputation management; and the future for corporate communication theory and practice. With a refreshing new approach to this subject, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea thot without an organizational communication strategy, there is no corporate strategy. The ІІЛКОВООК 0í: CORPUS (divi -Ш. і № ¿ j ñibV-í шлПОЧЅ is an essential one-stop reference for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations.
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title	Handbook of corporate communication and public relations pure and applied
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title_full_unstemmed	Handbook of corporate communication and public relations pure and applied ed. by Sandra M. Oliver
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