Verfügbarkeit: Contemporary strategic management

Contemporary strategic management:

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Bibliographische Detailangaben
1. Verfasser:	Pettinger, Richard (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Houndmills [u.a.] Palgrave Macmillan 2004
Ausgabe:	1. publ.
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXIV, 520 S. Ill.
ISBN:	1403913277

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Datensatz im Suchindex

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adam_text	Brief contents The context and environment of strategic management 1 1 Introduction 3 2 Strategic thinking 23 3 The nature of competition 51 4 Analysing the environment 73 5 The foundations of competitive strategy 98 P^RT II Strategic management in practice 125 6 Strategic management in practice 127 7 Investment appraisal 155 8 Strategic management of market segments 178 9 Strategic management of customers and clients 195 .!°....S.![ate9iC mana9ement of products and services 214 •P^T.!!!..The develoPment of strategic management 235 11 Managing change 237 12 Strategic management and organisation structure 263 13 Strategic approaches to risk management 291 14 Strategic management and ethics 313 .1.5....StrategiC Performance management 334 P^T.!y...E d.U.?9 Priorities n strategic management 357 16 Leadership 359 17 Organisation development 383 18 Strategic management development 407 19 Strategic management and globalisation 431 x The strategic management of public services 456 21 Conclusions 4g2 Full contents #* List of figures and tables xviii Preface xx Part I: The context and environment of strategic management xxii Part II: Strategic management in practice xxii Part III: Key priorities in strategic management xxiii Part IV: The development of strategic management xxiii Acknowledgements xxiv PART I The context and environment of strategic management 1 1 Introduction 3 Introduction 4 Strategy and strategic management 4 CONTEMPORARY INSIGHT 1.1 Faddish Approaches to Business Policy 5 Economic and environmental pressures 5 CONTEMPORARY INSIGHT 1.2 Frozen Foods g CONTEMPORARY INSIGHT 13 International Airlines 9 CONTEMPORARY INSIGHT 1.4 Swatch ]0 CONTEMPORARY insight 1.5 The Millennium Dome I2 CONTEMPORARY INSIGHT 1.6 World Class ! 3 CONTEMPORARY INSIGHT 1.7 A Bridge Too Far: the Arnhem Landings 1944 14 Trading conditions 14 Received wisdom ,, CONTEMPORARY INSIGHT 1.8 Marks Spencer and Clothes Manufacture in Scotland jg CONTEMPORARY INSIGHT 1.9 The Body Shop 19 The broader context 2n Conclusions ,, WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 22 Further reading 22 2 Strategic thinking 23 Introduction 24 The professionalisation of management 24 The components and discipline of strategic thinking 26 CONTEMPORARY INSIGHT 2.1 The Glaxo and SmithKline Merger 1999 29 CONTEMPORARY INSIGHT 2.2 The Dot.com Revolution 30 CONTEMPORARY INSIGHT 2.3 The Finances of the Construction of the Channel Tunnel 31 CONTEMPORARY INSIGHT 2.4 Redundancy, Redeployment and Restructuring 32 CONTEMPORARY INSIGHT 2.5 If you want what you expect, go to McDonald s 33 CONTEMPORARY INSIGHT 2.6 Caterpillar and Komatsu 34 CONTEMPORARY INSIGHT 2.7 Barbie 35 CONTEMPORARY INSIGHT 2.8 Rail Travel in the UK in the 21st Century 38 CONTEMPORARY INSIGHT 2.9 At the Bank 40 CONTEMPORARY INSIGHT 2.10 Projections and Forecasts in the Air Travel Sector 40 CONTEMPORARY INSIGHT 2.11 Care in the Community 42 CONTEMPORARY INSIGHT 2.12 Christmas Fads 43 CONTEMPORARY INSIGHT 2.13 Milliken and Co. 45 CONTEMPORARY INSIGHT 2.14 The Strategic Base of the Virgin Organisation 46 CONTEMPORARY INSIGHT 2.1S The Strategic Base of SEMCO 47 CONTEMPORARY INSIGHT 2.16 Healthcare in the UK and Stakeholder Interests 48 Conclusions 49 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 50 Further reading 50 3 The nature of competition 51 Introduction 52 Competition 52 CONTEMPORARY INSIGHT 3.1 Competing with Whom: Competing for What? 53 The competitive environment 54 Rivalry 57 CONTEMPORARY INSIGHT 3.2 Innovate or Die 59 Opportunities and concerns 61 Competitive positioning 61 The threat of entry and entry barriers 63 CONTEMPORARY INSIGHT 3.3 Railway Maintenance Work 64 Exit barriers 68 Conclusions 71 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 71 Further reading 72 4 Analysing the environment 73 Introduction 74 CONTEMPORARY INSIGHT 4.1 Primary and Other Beneficiaries 76 The SPECTACLES approach 77 Strengths, weaknesses, opportunities, threats: SWOT analysis 78 Social, technological, economic, political: STEP analysis 80 Industry structure analysis 81 CONTEMPORARY INSIGHT 4.2 The Bargaining Power of Buyers 83 Cost analyses 84 CONTEMPORARY INSIGHT 4.3 Cost Management and Pricing Policies 86 Cost-benefit analysis 87 Value analysis 88 CONTEMPORARY INSIGHT 4.4 Value Criteria for Low-cost Air Travel Sector 89 CONTEMPORARY INSIGHT 4.5 Loss of Value and External Reporting 92 CONTEMPORARY INSIGHT 4.6 The Body Shop as Model Employer 96 Conclusions 96 CONTEMPORARY INSIGHT 4.7 Failure to Analyse the Environment: Examples 96 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 97 Further reading 97 5 The foundations of competitive strategy 98 Introduction 99 The work of Michael Porter 100 CONTEMPORARY INSIGHT 5.1 Top Brands 101 Johnson and Scholes 102 CONTEMPORARY INSIGHT 5.2 Value-added Strategies in the Restaurant Sector 104 CONTEMPORARY INSIGHT 5.3 Declining Market Position at Sainsbury s Supermarkets 105 Cost advantage 106 Differentiation strategies 107 CONTEMPORARY INSIGHT 5.4 Differentiation and Price in the Butter Sector 108 Focus strategies 109 Incremental strategies 111 Radical strategies 113 Offensive and defensive strategies 113 Key factors 11 5 CONTEMPORARY INSIGHT 5.5 Location and Branding 118 CONTEMPORARY INSIGHT 5.6 Utility Watchdogs and Price 119 CONTEMPORARY INSIGHT 5.7 Pret a Manger 121 Conclusions 122 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 122 Further reading 123 PART II Strategic management in practice 125 6 Strategic management in practice 127 Introduction 128 Gaining commitment 128 Activities 129 Making strategic decisions and choices 129 Critical success factors 130 CONTEMPORARY INSIGHT 6.1 Examples of Critical Factors 133 Harmonisation of activities 134 Resource allocation 135 Control mechanisms and activities 136 Critical paths and networks 137 Monitoring and review processes 13g Organisation design and characteristics 138 CONTEMPORARY INSIGHT 6.2 The Time Clock 139 Human resources 140 CONTEMPORARY INSIGHT 6.3 Human Resource Management Strategy at Sanyo UK 141 Marketing 143 CONTEMPORARY insight 6.4 Marketing Strategies at Eurostar 143 Purchasing and supply 144 CONTEMPORARY INSIGHT 6.5 The Supply of Aggregates to the Building Industry 145 Distribution 146 CONTEMPORARY INSIGHT 6.6 Distribution Strategies at British Bakeries 146 Strategic drift 147 Other problems in development and implementation 149 contemporary insight 6.7 Investment at Mitsubishi 151 CONTEMPORARY INSIGHT 6.8 The Involvement of Unions as Stakeholders 151 Projections of success 152 Conclusions 153 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 15 3 Further reading 154 Investment appraisal 155 Introduction 156 Context 156 A strategic management consideration of investment appraisal 156 CONTEMPORARY INSIGHT 7.1 UK Supermarkets and Profiteering 158 CONTEMPORARY INSIGHT 7.2 Taittinger Champagne 159 Behavioural aspects of investment appraisal 160 CONTEMPORARY INSIGHT 7.3 Errol Flynn 161 Investment appraisal and risk 161 CONTEMPORARY INSIGHT 7.4 Investment Appraisal and Risk in the Cosmetics Industry: Henkel, Procter Gamble, Wella 162 Success and failure 163 CONTEMPORARY INSIGHT 7.5 Examples of Success or Failure 164 Timescales 165 CONTEMPORARY INSIGHT 7.6 Ins and Outs of Adding Value 165 CONTEMPORARY INSIGHT 7.7 De Havilland Comet 167 Priorities 167 Investment appraisal and decision-making processes 168 CONTEMPORARY INSIGHT 7.8 Rebuilding Iraq 170 CONTEMPORARY INSIGHT 7.9 Make/Buy Decisions in the Garment Industry 172 CONTEMPORARY INSIGHT 7.10 Problems and Issues with Outsourcing 173 CONTEMPORARY INSIGHT 7.11 Fair Trade 174 Conclusions 176 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 176 Further reading 177 Strategic management of market segments 178 Introduction 179 Social segmentation 179 Demographic segmentation 180 CONTEMPORARY INSIGHT 8.1 Barbie 181 Economic segmentation 181 Segmentation by buying patterns 182 Personality 183 CONTEMPORARY INSIGHT 8.2 Celebrities Identity and Segmentation 183 Quality 184 CONTEMPORARY INSIGHT 8.3 The Multipurpose Vehicle Sector 185 Nature of products and services 186 Core business 187 CONTEMPORARY INSIGHT 8.4 Barbie and Manufacturing 189 CONTEMPORARY INSIGHT 8.5 Richard Branson and the Virgin Brand 189 CONTEMPORARY INSIGHT 8.6 Core Business and Single Customers: Examples 190 CONTEMPORARY INSIGHT 8.7 Abbey National 191 The core customer 192 Core image 192 Peripheral business 192 CONTEMPORARY INSIGHT 8.8 Publishing 19 3 Conclusions 193 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 194 Further reading 194 9 Strategic management of customers and clients 195 Introduction 196 CONTEMPORARY INSIGHT 9.1 Sales of Fresh Fish 196 CONTEMPORARY INSIGHT 9.2 Customer and Client Analyses at Tesco 197 Customer and client analyses 198 CONTEMPORARY INSIGHT 9.3 Competing on Price in the Building Industry 199 CONTEMPORARY INSIGHT 9.4 The Cinema 199 CONTEMPORARY INSIGHT 9.5 Variations in Customer and Client Behaviour 201 CONTEMPORARY INSIGHT 9.6 Convenience and the Use of Call Centres 203 Managing customer and client relationships 204 CONTEMPORARY INSIGHT 9.7 Too Important to Speak to Me 205 CONTEMPORARY INSIGHT 9.8 Technology Fails the Customer 208 CONTEMPORARY INSIGHT 9.9 Sealink 209 CONTEMPORARY INSIGHT 9.10 Marks Spencer 210 CONTEMPORARY INSIGHT 9.11 Handling Contentious Issues 211 Conclusions 212 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 212 Further reading 213 10 Strategic management of products and services 214 Introduction 215 CONTEMPORARY INSIGHT 10.1 Products and Services in Context: Examples 215 Matching capability, resources and demands 215 CONTEMPORARY INSIGHT 10.2 Madame Tussaud s 217 CONTEMPORARY INSIGHT 10.3 Tetley s Tea 217 Products and services 218 CONTEMPORARY INSIGHT 10.4 Product Life Cycle Illustration 222 CONTEMPORARY INSIGHT 10.5 The Life of Products and Services: the Fire Allegory 224 Analysing competitors 228 CONTEMPORARY INSIGHT 10.6 The Mercenary Relationship Between Customers and Brands 230 A note on alternatives 231 CONTEMPORARY INSIGHT 10.7 Alternative Purchases in the Public Transport Sector 231 Conclusions 232 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 232 Further reading 233 PART III The development of strategic management 235 11 Managing change 237 Introduction 238 Reasons for change 238 CONTEMPORARY INSIGHT 11.1 Redundancies and Lay-offs 239 CONTEMPORARY INSIGHT n.2 The Branding of Change Management: TQM and BPR 240 CONTEMPORARY INSIGHT 11.3 GEC 242 CONTEMPORARY INSIGHT 11.4 National Training Initiatives 243 Specific issues in the management of change 244 Barriers to change 244 Sources of power and influence 247 CONTEMPORARY INSIGHT 11.5 I Am the Boss. I Can Do as I Like 249 Strategic approaches to the management of change 250 CONTEMPORARY INSIGHT 11.6 The Proposed Merger of University College London and Imperial College 252 CONTEMPORARY INSIGHT 11.7 Shortcomings in the Unfreezing Approach to Change 254 CONTEMPORARY INSIGHT 11.8 Ten Commandments for Executing Change 257 Change catalysts and change agents 258 CONTEMPORARY INSIGHT 11.9 The Expertise of the Change Agent 259 CONTEMPORARY INSIGHT 11.10 Changes in Local Government 260 Conclusions 261 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 261 Further reading 262 12 Strategic management and organisation structure 263 Introduction 264 CONTEMPORARY INSIGHT 12.1 easyJet 265 Structural forms 266 CONTEMPORARY INSIGHT 12.2 Cancer Research Campaign 266 CONTEMPORARY INSIGHT 12.3 Management Problems in Tree and Pyramid Structures 269 Centralisation and decentralisation 270 The role and function of head office 272 Structural relationships 277 Core and peripheral organisations 280 CONTEMPORARY INSIGHT 12.4 Counting the Cost 284 CONTEMPORARY INSIGHT 12.5 Airbus Industrie 284 CONTEMPORARY INSIGHT 12.6 Cleaning Contracts in Public Service Institutions 286 Keiretsu and chaebol 287 CONTEMPORARY INSIGHT 12.7 Managing in Chinese Cultures 289 Conclusions 289 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 290 Further reading 290 13 Strategic approaches to risk management 291 Introduction 292 CONTEMPORARY INSIGHT 13.1 The Greater the Risk, the Greater the Reward Myth 292 Components of risk assessment 293 CONTEMPORARY INSIGHT 13.2 London Congestion Charge 294 CONTEMPORARY INSIGHT 13.3 Cain and Glow Ltd 296 CONTEMPORARY INSIGHT 13.4 Wawel Magazine 298 Risk analysis 300 Spreading the risk 300 CONTEMPORARY INSIGHT 13.5 Manchester United Football Club 301 Risk and sensitivity 302 What if? approaches 302 CONTEMPORARY INSIGHT 13.6 Investment Opportunities in Serbia in the 21st Century 303 Duration 304 Payback and returns 305 CONTEMPORARY INSIGHT 13.7 The Payback Method 305 Size, scope and scale of markets 306 CONTEMPORARY INSIGHT 13.8 Lockheed 307 CONTEMPORARY INSIGHT 13.9 Excuses for Failure 308 CONTEMPORARY INSIGHT 13.10 Failure and the Football Industry 309 Crises 309 CONTEMPORARY INSIGHT 13.11 Private Prisons 310 Conclusions 311 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 31 1 Further reading 312 14 Strategic management and ethics 313 Introduction 314 Obligations to stakeholders 314 CONTEMPORARY INSIGHT 14.1 Cadbury 3 1 5 Models and frameworks 315 contemporary INSIGHT 14.2 Ethics and Language 318 The model employer 319 contemporary INSIGHT 14.3 Trappings 322 contemporary insight 14.4 The Model Employer and Staff Involvement 325 Corporate citizenship 327 contemporary insight 14.5 Chernobyl and Other Issues in Central and Eastern Europe 327 CONTEMPORARY INSIGHT 14.6 Clean-up 328 contemporary insight 14.7 Redlining 329 Conclusions 330 CONTEMPORARY INSIGHT 14.8 Accidents and Disasters 331 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 332 Further reading 333 15 Strategic performance management 334 Introduction 335 CONTEMPORARY INSIGHT 15.1 Band Aid and Live Aid 336 Prerequisites for successful performance 336 CONTEMPORARY INSIGHT 15.2 Gaining the Support of Stakeholders 337 Components of successful performance 338 CONTEMPORARY INSIGHT 15.3 Dinner in Belfast 342 CONTEMPORARY INSIGHT 15.4 Never Promise What You Cannot Deliver 344 Forecasting, extrapolation and inference 345 Aims and objectives 348 CONTEMPORARY INSIGHT 15.5 Public Standing 350 Performance gaps 351 CONTEMPORARY INSIGHT 15.6 The Turnover Target 352 Performance development 353 CONTEMPORARY INSIGHT 15.7 Performance Development at Unilever 354 Conclusions 355 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 356 Further reading 356 PART IV Enduring priorities in strategic management 357 16 Leadership 359 Introduction 360 Attitudes 360 CONTEMPORARY INSIGHT 16.1 Status, Prestige and Expertise 361 CONTEMPORARY INSIGHT 16.2 Spring 2003 363 Roles 363 contemporary insight 16.3 Leader as Champion 364 CONTEMPORARY INSIGHT 16.4 Role Models 365 CONTEMPORARY INSIGHT 16.5 Time Out 365 CONTEMPORARY INSIGHT 16.6 Concorde 367 Functions 368 Traits and characteristics 369 CONTEMPORARY INSIGHT 16.7 Leadership 369 CONTEMPORARY INSIGHT 16.8 The Reality of Leadership 371 Leadership styles 372 CONTEMPORARY INSIGHT 16.9 Varying the Style: Examples 375 Succession and continuity 379 CONTEMPORARY INSIGHT 16.10 New Brooms 379 Conclusions 381 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 381 Further reading 382 17 Organisation development 383 Introduction 384 Organisation development 384 CONTEMPORARY INSIGHT 17.1 High Wages for High Levels of Commitment and Work 386 Structure and culture 387 CONTEMPORARY INSIGHT 17.2 Organisation and Management Development at the BBC 387 CONTEMPORARY INSIGHT 17.3 Key and Other Characteristics 389 CONTEMPORARY INSIGHT 17.4 OD Initiatives at the Metropolitan Police 390 contemporary insight 17.5 Appropriateness and Effectiveness in Banking and Financial Services 391 CONTEMPORARY INSIGHT 17.6 Name Changes: Examples 393 Communication and information flows 393 CONTEMPORARY INSIGHT 17.7 Failure to Communicate at Pan-Am 398 CONTEMPORARY INSIGHT 17.8 Empathy and Understanding 399 CONTEMPORARY INSIGHT 17.9 Communications and Strategic Management: Examples 400 Organisation development and product and service performance 401 CONTEMPORARY INSIGHT 17.10 Harvester Restaurants 402 CONTEMPORARY INSIGHT 17.11 Sandals Weddings 403 Conclusions 405 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 406 Further reading 406 18 Strategic management development 407 Introduction 408 The body of knowledge and expertise 408 The scope of management development 411 CONTEMPORARY INSIGHT 18.1 Brown s Fruit and Vegetables Ltd 411 Strategic basis for management development 412 CONTEMPORARY INSIGHT 18.2 Stew Leonard 41 5 CONTEMPORARY INSIGHT 18.3 Developing Effective Management in Bureaucracies 416 CONTEMPORARY INSIGHT 18.4 Attitudinal Development and Transformation at Sony 417 CONTEMPORARY INSIGHT 18.5 Lincoln Electric 418 CONTEMPORARY INSIGHT 18.6 Action Learning in Practice at Greenwood pic 420 CONTEMPORARY INSIGHT 18.7 The Future of Executive Coaching 423 CONTEMPORARY INSIGHT 18.8 Pay and Conditions for Top Managers 424 CONTEMPORARY INSIGHT 18.9 The Appointment of Key Figures at GlaxoSmithKline 425 CONTEMPORARY INSIGHT 18.10 360 Appraisal at Unilever 426 CONTEMPORARY INSIGHT 18.11 Continuous Development Needs in Some Professions 427 Developing key figures 427 Conclusions 429 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 430 Further reading 430 19 Strategic management and globalisation 431 Introduction 432 Global influence 433 CONTEMPORARY INSIGHT 19.1 Lastminute.com 434 CONTEMPORARY INSIGHT 19.2 A Historic View of Globalisation 436 The axis of globalisation 436 CONTEMPORARY INSIGHT 19.3 Nissan 43g Resources, expertise, capability and willingness 440 CONTEMPORARY INSIGHT 19.4 Following the Logo Trail 442 Strategies for globalisation 443 CONTEMPORARY INSIGHT 19.5 Developing Further Opportunities 445 CONTEMPORARY INSIGHT 19.6 Marks Spencer and the Sell-off of Brooks 447 Dominance and dependence 447 CONTEMPORARY INSIGHT 19.7 Comparing and Contrasting Dominant Employers 449 Culture and behaviour 450 CONTEMPORARY INSIGHT 19.8 Specific Local Issues 450 Responsibility 451 Strategic thinking 452 CONTEMPORARY INSIGHT 19.9 The Good, the Bad and the Ugly 453 Leadership 453 Conclusions 454 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 455 Further reading 455 20 The strategic management of public services 456 Introduction 457 Generic strategy 458 CONTEMPORARY INSIGHT 20.1 Airport Developments in the London Region in the Early 21st Century 458 Issues surrounding the cost focus position 459 CONTEMPORARY INSIGHT 20.2 The Complexities of Managing Public Services: Employment in the NHS 461 CONTEMPORARY INSIGHT 20.3 West London Hospital 462 CONTEMPORARY INSIGHT 20.4 Highway and Footpath Repairs 463 CONTEMPORARY INSIGHT 20.5 Crossrail 465 CONTEMPORARY INSIGHT 20.6 Other Approaches to Service Delivery 465 CONTEMPORARY INSIGHT 20.7 Falling NHS Waiting Lists in 2003 466 Customer and client analyses in public services 467 CONTEMPORARY INSIGHT 20.8 Body Armour for Nurses 469 CONTEMPORARY INSIGHT 20.9 Train Times 469 Financial management in public services 470 Managing performance in public services 472 CONTEMPORARY INSIGHT 20.10 The Use and Value of Precise Targets in Public Services 474 Privatisation and restructuring 474 CONTEMPORARY INSIGHT 20.11 Criticisms of the Political Reasons for Privatisation 475 Management development in public services 477 Conclusions 480 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 480 Further reading 481 21 Conclusions 482 Introduction 483 E-business 483 CONTEMPORARY INSIGHT 21.1 AIDA 484 CONTEMPORARY INSIGHT 21.2 A Glamorous Mess 487 CONTEMPORARY INSIGHT 21.3 NHS Online 488 Mergers and acquisitions 489 CONTEMPORARY INSIGHT 21.4 Job and Work Evaluation 490 CONTEMPORARY INSIGHT 21.5 Lines of Reasoning in Merger and Acquisition Activities 492 CONTEMPORARY INSIGHT 21.6 Why University Mergers do not Work 493 Knowledge, talent and expertise 494 CONTEMPORARY INSIGHT 21.7 Managing Working Conditions 495 CONTEMPORARY INSIGHT 21.8 Pragmatic or Expedient? 497 From management to leadership 498 CONTEMPORARY INSIGHT 21.9 Masters of the Universe 499 CONTEMPORARY INSIGHT 21.10 Clarity of Vision and Purpose: Accor 500 CONTEMPORARY INSIGHT 21.11 The Exclusion of Particular Stakeholder Needs: Examples 500 CONTEMPORARY INSIGHT 21.12 The Case of GlaxoSmithKline 502 CONTEMPORARY INSIGHT 21.13 BT and its Indian Call Centres 503 Conclusions 503 WORK ASSIGNMENTS AND DISCUSSION QUESTIONS 504 Further reading 504 Bibliography 505 Index 507
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