The economics of e-commerce and the internet:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
South-Western
2004
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 428 S. graph. Darst. |
| ISBN: | 0324133812 0324273401 |
Internformat
MARC
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| 100 | 1 | |a Deak, Edward J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The economics of e-commerce and the internet |c Edward J. Deak |
| 264 | 1 | |a Mason, Ohio |b South-Western |c 2004 | |
| 300 | |a XXV, 428 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804142380699353088 |
|---|---|
| adam_text | Part 1 Introduction and Background Topics 1
Chapter 1 An Introduction to Economics of e-Commerce
and the Internet 2
Chapter 2 Microeconomic Models of e-Commerce 26
Chapter 3 The Technology Behind e-Commerce and
the Internet 49
Part 2 Market Structure Topics 63
Chapter 4 Measuring e-Commerce Concentration: A
Characteristic of Market Structure 64
Chapter 5 Entry Barriers: A Structural Factor Limiting
e-Competition 80
Chapter 6 Legal/Institutional Entry Barriers: Patents,
Copyrights, and Government Franchises 96
Chapter 7 Copyrights and e-Commerce: Protecting
Intellectual Property in the Digital Age 110
Chapter 8 Structural Change Through Mergers 128
Part 3 Market Conduct Topics 153
Chapter 9 Creating, Sustaining, and Challenging Market
Dominance in e-Commerce 154
Chapter 10 e-Commerce Pricing and Revenue Strategies 178
Chapter 11 e-Commerce Strategic Behavior: Product
Differentiation and Promotion 204
Part 4 Market Performance Topics 227
Chapter 12 e-Commerce and Profitability 228
Chapter 13 e-Commerce Efficiency and Productivity 250
Chapter 14 Venture Capitalists and IPOs 272
Chapter 15 Learning from Dot-Corn Failures 294
Chapter 16 e-Commerce Applications: Health Care, Education,
Financial Services, and Real Estate 316
Part 5 Issues in e-Commerce and the Internet 337
Chapter 17 The Taxation of e-Commerce 338
Chapter 18 Internet Privacy and Security 352
Chapter 19 e-Commerce and Society 368
Chapter 20 The Future of e-Commerce and the Internet 384
Preface xxiii
Parti INTRODUCTION AND BACKGROUND TOPICS 1
Chapter 1 An Introduction to the Economics of e-Commerce
and the Internet 2
Distance Is Dead! 2
e-Commerce Is a Force for Change 3
e-Commerce Brings Empowerment 3
e-Commerce Changes the Economics of Search 3
Tension: The Optimal Level of Search 4
e-Commerce Turns Differentiated Products
into Commodities 5
Tension: Competition Through Product
Differentiation vs. Competition Though Price 6
Some Dot-Corns and Internet Firms Are
Dying Too 6
The Internet Is Part of the Communications
Revolution 8
Interaction of Economics and e-Commerce 10
Discussing e-Commerce in Economic Terms 11
Text Organization: Topics, Cases, and Tensions 12
Understanding the Origins of a Specific Tension 13
Individual Chapter Topics, Cases, and Tensions 14
Some Important Internet and e-Commerce Data 16
Internet Access Estimates: Global, Regional, and
National 16
Where Internet Surfers Go and What Surfers Do 17
e-Commerce Activity: B2C 19
e-Commerce Activity: B2B 21
Summary and Prospects 22
Key Terms and Concepts 23
Discussion and Review Questions 23
Web Exercises 24
Chapter 2 Microeconomic Models of e-Commerce 26
Online Banks in Cyberspace 26
Microeconomic Theory-Equilibrium Analysis 27
Pure Competition: Many Firms and a Commodity
Product 28
viii Contents
Monopoly: A Single-Firm Industry in the Short and
Long Runs 32
Monopolistic Competition: Product Differentiation
and Nonprice Competition 35
Product Differentiation and e-Commerce: Wireless
Telephony 38
Oligopoly: Rivalry and Resource Efficiency Issues
Among a Few Firms 38
Microeconomic Theory: Dynamic Competition 41
Criticisms of the Static Market and Efficiency
Assumptions 41
Applying Dynamic Disequilibrium Analysis to
e-Commerce 43
Tension: Equilibrium vs. Disequilibrium Approaches
to Microeconomic Analysis 43
Summary and Prospects 44
Key Terms and Concepts 45
Discussion and Review Questions 45
Web Exercises 45
Chapter 3 The Technology Behind e-Commerce and the
Internet 48
The Technology of Going and Doing 48
The Origins and Development of the Internet 49
The World Wide Web: History, Technology, and
Operation 51
Tim Berners-Lee and the Origin of the
World Wide Web 51
Better Browsers and the Growth of the Web 52
Behind The Internet: The Technology of Fiber
Optics 53
Key Issues in Fiber Optic Technology: Challenges at
the Frontiers of Optical Physics Research 54
Tension: Fiber Optic Research 55
The Wireless Web: The Future of e-Commerce as
m-Cornmerce 56
The History of Cell Phone Technology 56
The Future of the Wireless Web 58
Summary and Prospects 59
Key Terms and Concepts 60
Discussion and Review Questions 61
Web Exercises 61
Contents ix
Part 2 MARKET STRUCTURE TOPICS 63
Chapter 4 Measuring e-Commerce Concentration:
A Characteristic of Market Structure 64
ISP Mergers and Internet Competition 64
Tension: Many Small Firms vs. a Few Large Firms 66
The Concept of Market Concentration 67
The Concentration Ratio: A Partial Index of
Concentration 67
The Herfindahl/Hirschman Index: A Summary
Index of Concentration 69
Revisiting the ISP Subscriber Data 70
Taxonomy of e-Commerce Industries and Internet
Markets 72
Basic Infrastructure Firms 73
Backend Architecture Firms 73
The Interconnect and Internet Service Provider
Pyramid Layer 74
The e-Commerce Site Layer 75
Summary and Prospects 76
Key Terms and Concepts 76
Discussion and Review Questions 77
Web Exercises 78
Chapter 5 Entry Barriers: A Structural Factor Limiting
e-Competition 80
AOL and Instant Messaging 80
The Concept of Entry Barriers 80
Tension: Protecting Economic Profits vs. Easy Entry 81
Technical Barriers to Entry 81
Absolute Cost Advantage 81
Economies of Scale and the Learning Curve 83
Economies of Scope 85
Network Externalities in e-Commerce 86
Capital Cost Barriers 88
Strategic Barriers to Entry 88
Product Differentiation 88
Brand Proliferation 89
Establishing a Credible Threat 90
Maintaining Excess Capacity 90
Reexamining AOL s Instant Messaging System 92
The Question of AOL and Market Power 93
x Contents
Summary and Prospects 94
Key Terms and Concepts 94
Discussion and Review Questions 94
Web Exercises 95
Chapter 6 Legal/Institutional Entry Barriers: Patents,
Copyrights, and Government Franchises 96
Amazon.com: One-Click Ordering Versus Two 96
The Basics of Legal/Institutional Barriers to
Entry 97
Patents and the Patent System 97
The Interaction of Economics and Patents 98
Copyrights Protect Intellectual Property 99
Barriers Created by Government Franchises 99
Erecting an e-Commerce Legal Barrier 100
Tension: Patents as a Reward vs. an Entry Barrier 100
e-Commerce Software and the Copyright
Approach 100
e-Commerce Software and the Patent Approach 101
Revisiting the Amazon.com One-Click Patent 102
Priceline.com s Reverse Auction Patent 103
Patents Create Value for the Holder 104
Patents as an Entry Barrier 105
The Future of e-Commerce Patents 105
Tension: The Internet as an Open vs. Walled-Off
System 106
Summary and Prospects 107
Key Terms and Concepts 108
Discussion and Review Questions 108
Web Exercises 109
Chapter 7 Copyrights and e-Commerce: Protecting
Intellectual Property in the Digital Age 110
Metallica Versus the Digital World of Napster 110
Tension: Protecting Intellectual Property vs. Protecting
Individual Rights 111
U.S. Copyright Law and the Digital Age 111
European Copyright Laws 112
Key Cases Testing the Digital Millennium Copyright
Act 113
The Recording Industry Association of America
versus Napster 113
Contents xi
Napster s Defense and the Court s Verdict 115
Some Consequences of the Napster Decision 115
The Record Companies Face Some Important
e-Commerce Choices 116
Issues and Questions Surrounding the Economics of
Pricing Internet Music 118
Other Media Copyright Cases 119
The Record Firms Target MY.MP3.com 119
Tension: Media Power Challenged vs.
Consolidated 120
The Record Firms Target Webcasters 121
The Film Industry Targets Scour.com and DeCSS 121
Digital Copyrights for Books and Authors 122
Tension: Digital Rights of Authors vs. Publishers 122
Protecting Copyrighted Material: Digital
Watermarking and Encryption 123
Tension: Protecting Intellectual Property vs.
Promoting Innovation 124
Tension: Freedom of Research vs. Anticircumvention
Rules 124
Summary and Prospects 125
Reflections on the Case oiMetallica v. Napster 125
Strategic Reactions to Digital Piracy 125
Key Terms and Concepts 126
Discussion and Review Questions 126
Web Exercises 127
Chapter 8 Structural Change Through Mergers 128
AOL Buys Something Big, Real, and Strategic 128
Tension: Mergers Driven by Efficiency vs. Market
Power 128
Tension: e-Content Distributors vs. e-Content
Producers 128
The Economics of Mergers 129
Merger Types with Some e-Commerce Examples 129
Merger Motives I: Increased Scale for Efficiency and
Innovation 130
Merger Motives II: Elimination of a Competitor and
Increased Market Power 132
Contemporary Merger Activity: Motivations,
Successes, and Failures 134
Market Reactions to Contemporary Mergers 135
xii Contents Historical Evidence on Merger Outcomes 136
U.S Antitrust Laws Controlling Mergers 137
Revisiting the Issues Raised in the AOL Merger with
Time Warner 138
AOL-TW and the Potential Effect on
Competition 139
Regulatory Approval of the AOL-TW Merger with
Conditions and Limitations 140
Clash of e-Commerce Titans 141
Tension: Media Titans as Ferocious Competitors vs.
Noncompetitive Oligopoly 142
Major Confrontation: Time Warner versus
Disney/ABC 142
Major Confrontation: AOL versus Microsoft 143
Major Confrontation: Cable System Operators ver¬
sus Cable Content Producers 145
Judicial Intervention: Redefining Cable and
Broadcast TV Ownership and Programming
Rights 146
Tension: Balancing Diversity as a Public Interest vs.
Rights of Free Speech 146
Summary and Prospects 148
Key Terms and Concepts 149
Discussion and Review Questions 149
Web Exercises 150
Part 3 Market Conduct Topics 153
Chapter 9 Creating, Sustaining, and Challenging Market
Dominance in e-Commerce 154
Microsoft Bundles Up Against the
Competition 154
Tension: Private Property and Innovation vs.
Preserving Competition and the Ability to Compete
156
Strategies for Creating and Sustaining Market
Dominance 156
The Topic Transition from Market Structure to Firm
Behavior 156
First-Mover Advantages 157
Amazon.com: A Successful First Mover 158
The Pursuit of a Fast Second Strategy 159
Dominance Bolstered by Related and Supporting
Industries 160
Dominance Supported by Mergers 161
Dominance Supported by Predatory Pricing 162
Contents xiii
Dominance Supported by Price Discrimination 163
Dominance Supported by Leverage and
Foreclosure 165
Competitive Forces Eroding Market Dominance 166
Market Dominance Limited by Government
Intervention 166
The Antitrust Laws as Applied to e-Commerce 167
Revisiting Microsoft s Bundling Issues 167
Bundling and U.S. v. Microsoft: The DOJ
Negotiated Settlement 169
Microsoft s Bundling and European Antitrust
Concerns 170
Antitrust Issue and the Operation of U.S. B2B
Exchanges 171
Tension: Innovation + Efficiency vs. Collusive
Behavior 171
The Courts and the Regulator) Approach as
Applied to e-Commerce 172
The History of Open Access Case Law 172
Arguments For and Against Open Internet Access 172
Examples of and Attempts at Open Internet
Access 173
Summary and Prospects 174
Key Terms and Concepts 175
Discussion and Review Questions 175
Web Exercises 176
Chapter 10 e-Commerce Pricing and Revenue Strategies 178
Salon Magazine: Not So Free at Last 178
The Economics of Pricing: Basic Theory and
General Approaches 179
Tension: Cost-of-Service vs. Value-of-Service Pricing 179
Cost-of-Service Pricing 180
The Interaction of Consumer Price Elasticity of
Demand and Standard-Cost Pricing 182
Sales Deviations from the Standard Volume and the
Affect on Profit or Loss 183
Value-of-Service Pricing 184
Strategies to Achieve Value-of-Service Pricing 185
Versioning to Achieve Value-of-Service Pricing 185
Using Two-Part Tariffs to Achieve Value-of-Service
Pricing 187
Using Auction Pricing to Achieve a Value-of-Service
Price 188
xiv Contents
Pricing Models as Applied to e-Commerce
Firms 191
eBay Auction Pricing 191
Priceline.com Reverse Auction Pricing 192
Amazon.com and a Penetration Pricing Strategy 194
Potential Long-Run Pricing Results from Online
Retailing 196
Tension: Forces Raising vs. Lowering Online Prices 196
Salon.com: The Problem of Pricing e-Content
Revisited 197
Salon and the Concept of a Contribution Margin
198
Summary and Prospects 199
Key Terms and Concept 200
Discussion and Review Questions 200
Web Exercises 201
Chapter 11 e-Commerce Strategic Behavior: Product
Differentiation and Promotion 204
Estyle.com Is in Style ... at Least for a While 204
Tension: Virtual e-Tailers vs. Physical Retailers 205
An Economic Theory of Product
Differentiation 205
A Demand-Based Model of Product
Differentiation 206
Attribute Variation and Firm Product
Differentiation 208
e-Tailer Strategies: Promotion and Product
Differentiation 209
e-Tailer Advertising: Branding versus Target
Marketing 210
Informational Advertising and Differentiation 211
Private-Label Brands: Combining Differentiation
with Higher Profit Margins 212
Differentiation with Lock-In Potential 214
Differentiation Through the Creation of a Self-
Organizing System 215
Strategic Partnerships as an e-Commerce
Differentiation Strategy 216
I-Publishing: A Web-Direct Method for Increasing
Artistic Variety and Content 217
Retailer Responses to the e-Commerce
Challenge 218
Contents xv
Niche Strategies for the I-Seller 218
Franchise Laws and Regulation: Fighting
e-Commerce Efficiency with Legal Frictions 219
Tension: Bundled vs. Unbundled Intermediary
Services 219
The Estyle Case Revisited 221
Summary and Prospects 222
Key Terms and Concepts 223
Discussion and Review Questions 223
Web Exercises 224
Part 4 MARKET PERFORMANCE TOPICS 227
Chapter 12 e-Commerce and Profitability 228
Priceline versus Amazon: Reaching and Measuring
Profitability 228
A Transition to Measures of Economic
Performance 229
Tension: Accounting Profits vs. Economic Profits 230
Tension: GAAP Profits vs. Pro Forma Profits 230
Looking at Profits: Economic vs. Accounting
Concepts 230
An Economic View of Cost: Opportunity Cost 231
An Economic View of Profit: Normal Profits and
Economic Profits 232
What the Difference in Profit Concepts Means for
e-Commerce Firms 234
Tension: Economic Firms vs. Accounting Firms 235
Who Is Making How Much Money Online and
Why 236
Aggregate and Industry-Level Profit Data in
e-Commerce 236
Individual Firm Profit Results 238
Revisiting the Amazon.com Case and the Pro Forma
Statement Problem 240
Reactions to the Problems Created by Pro Forma
Financial Statements 242
Inferential Profit Results 243
Summary and Prospects 245
Key Terms and Concepts 246
Discussion and Review Questions 247
Web Exercises 248
xvi Contents Chapter 13 e-Commerce Efficiency and Productivity 250
Covisint and Supply-Chain Management 250
Tension: Distributing the B2B Efficiency Gains 252
Economic Theory: Efficiency and Productivity 252
Microeconomic Efficiency Within the
Marketplace 254
Macroeconomic Productivity 255
Different B2B Organizational Forms 257
Experiencing and Distributing the B2B Efficiency
Gains 258
Tensions in and Limits to Web-Based B2B Efficiency
Gains 260
Tension: Industries Benefiting From vs. Adverse to
B2B Exchanges 260
Case Examples of B2B Exchange Efficiency 260
Employment Exchanges and Economic Efficiency 260
Construction Industry Exchanges and Economic
Efficiency 261
The Covisint Case Revisited: Supply-Chain
Management 263
Efficiency Differences: B2B versus B2C 264
The Case of Orbitz.com: An Efficiency and
Distributional Puzzle 266
Efficiencies Through Web-Based Collaboration
267
Summary and Prospects 268
Key Terms and Concepts 269
Discussion and Review Questions 269
Web Exercises 270
Chapter 14 Venture Capitalists and IPOs 272
Loudcloud Goes Public 272
Tension: The VC-IPO Model: Builder of Companies
vs. Builder of Stocks 273
The Logic and Efficiency of the VC-IPO
Investment Model 273
Venture Capital and IPO Annual Data 275
The Level of IPO Activity 277
The Origin of Funds for Venture Capital
Investments 278
The Importance of VC Activity to the U.S.
Economy 280
The Extent of Global Venture Capital Activity 280
Contents xvii
The Role of Venture Capital Firms in the
e-Commerce IPO Frenzy 281
Tension: The Startup Valuation Problem 282
Investment Bankers Underwrite the IPO 283
The Loudcloud Case Revisited 284
Bursting the IPO Speculative Bubble and the
Aftermath 284
The Magnitude of the Decline 284
IPO Deals Gone Sour: Questions of Accountability
and Conflicts of Interest 285
The SEC s Investigation of IPO Activity 287
Venture Capitalists: Doing Things Differently After
the Bubble Burst 289
Summary and Prospects 290
Key Terms and Concepts 291
Discussion and Review Questions 291
Web Exercises 292
Chapter 15 Learning from Dot-Com Failures 294
Webvan and WebHouse: Grocery Sales Via the
Web 294
Tension: Forces ofe-Commerce Success vs. Failure 296
The Economics of Firm Failure 296
Business Failure Is More Common Than Success 296
Firm Failure and Microeconomic Theory 297
The Discounted Cash Flow Model: When to Pull the
Plug 298
Discounting as Applied to the Webvan Case 300
Dot-Com Failures and Internet Job Losses 301
Aggregate Data 301
General Business Forces Causing Firms to Fail 304
e-Commerce-Specific Causes of Firm Failure 305
Case Studies of e-Commerce Firm Failure 306
The Rise and Fall of Boo.com: Crushed by Lavish
Excess and Failed Technology 306
Adcritic.com: Flattened by the Failure to Capitalize
on Its Own Success 307
Kozmo.com and Urbanfetch.com: Urban Delivery
Services that Failed to Deliver 308
The Failure of Webvan Revisited 309
Tension: Central Distribution vs. Store-Based
Distribution Models 310
xviii Contents The Failure of WebHouse Revisited 311
Summary and Prospects 313
Key Terms and Concepts 314
Discussion and Review Questions 314
Web Exercises 315
Chapter 16 e-Commerce Applications: Health Care, Education,
Financial Services, and Real Estate 316
Industries Making Use of e-Commerce
Linkages 316
The Health Care Industry and e-Commerce 316
e-Health Information 317
e-Health Management Centralized Online 319
Tension: The Forces of Intermediation vs.
Disintermediation 321
e-Health and Hospital Supply Chain
Management 321
Distance Learning: Education Online 322
Some Limits to the Value of Distance Learning 323
Tension: Education as Interactive vs.
Interpersonal 323
Tension: Proprietary Control of Course Content, the
Institution vs. the Professor 324
Web Research as a Learning Supplement 325
Tension: Serendipitous Learning by Roaming the
Stacks vs. Browsing the Hyperlinks 325
e-Finance: Managing Money and Conducting
Financial Transactions Online 325
Virtual Banking: The Rise of Internet-Only Banks
326
Bricks-and-Clicks: Traditional Banks with an
Electronic Delivery Channel 327
Digital Cash: An Internet Unique, e-Finance
Innovation 328
Electronic Investment Services: The Democratization
of Stock Trading 328
Online Insurance 330
Online Real Estate Brokers 331
Summary and Prospects 332
Key Terms and Concepts 334
Discussion and Review Questions 334
Web Exercises 335
Contents ^ xix
Part 5 ISSUES IN e-COMMERCE AND THE INTERNET 337
Chapter 17 The Taxation of e-Commerce 338
Taxing Final Sales: e-Tailers versus Retailers 338
The Economics of Sales Taxes and e-Commerce
Complexities 339
Sales Tax Administration in the Information Age 341
Taxes on Remote Sales Transactions and the
Law 343
Congress and the Internet Tax-Freedom Act 344
Opponents of the Congressional Online Tax
Moratorium 344
Tension: Federal Moratorium on the Taxation ofe-Tail
Sales: Fostering Internet Growth vs. Maintaining Tax
Neutrality 345
Potential Resolutions of the e-Commerce Taxation
Tension 346
Taxes on Internet Access 346
Taxing e-Commerce and the Issue of Offshore Web
Merchants 347
Summary and Prospects 348
Key Terms and Concepts 349
Discussion and Review Questions 349
Web Exercises 350
Chapter 18 Internet Privacy and Security 352
Big Brother in the Digital Age 352
Public Concern Regarding Internet Privacy and
Security 352
The Tension Between the Issues of Internet Privacy
and Internet Security 353
Tension: Enhancing Internet Security vs.
Maintaining Personal Privacy 354
Internet Privacy: The Nature and Extent of the
Problem 354
Cookies: Benign versus Threatening 355
Tension: Functional Convenience vs. Personal
Privacy 356
The Saga of DoubleClick and Potentially Sinister
Cookies 356
Examples of Other Potential Internet Privacy
Threats 357
xx Contents Protecting Internet Privacy: Laws versus
Technology 359
Tension: Opting-Invs. Opting-Out Privacy Policies 359
Internet Security: The Nature and Extent of the
Problem 360
Why the Internet Is Not Secure 363
Internet and e-Commerce Security Measures 364
Summary and Prospects 365
Key Terms and Concepts 366
Discussion and Review Questions 367
Web Exercises 367
Chapter 19 e-Commerce and Society 368
The Internet as a Paradox: Iran and China 368
Judging the Gains from Empowerment: Who
Benefits and How Much 369
Tension: Populist Myth vs. Monopolist Myth 369
Understanding the Populist Myth 369
Understanding the Monopolist Myth 370
The Power to Change the Path of Economic
Development 372
Internet-Led Economic Development in Guyana,
Cambodia, and the Philippines 373
The Power to Change Culture 374
The Cultural Impact of the Internet in Europe 375
The Cultural Impact of the Internet in Asia 376
Cultural Preservation and the Digital Divide 377
The Power to Change Social Behavior 377
Tension: Enhanced Connectivity vs. Personal Social
Isolation 377
The Internet as a Polarizing Force 378
Tension: Shared Culture vs. Group Polarization 378
The Power to Challenge Across National
Borders 379
Content Conflict in Cyberspace: France and
Yahoo! 379
Tension: Free Speech vs. National Sovereignty 380
Summary and Prospects 381
Key Terms and Concepts 382
Discussion and Review Questions 382
Web Exercises 383
Contents xxi
Chapter 20 The Future of e-Commerce and the Internet 384
A Land of Promise Ringed by Mountains of
Concerns 384
Overcapacity: The Trends Toward Consolidation
and Concentration 385
Demand Consolidation: Evidence and Possible
Causes 386
Increased Concentration on the Supply Side 387
Profitability: Making the Web Pay Off
Commercially 388
e-Tailing and Profitability: Lessons Learned About
Scale and Diversity 389
The Value of Smaller Scale and Diversity of Contact
Scope 390
The Profitable Sale of e-Commerce Content 391
Making the Web Easier to Use 391
Ease of Use Stimulates Demand and Potential
Profit 392
The Web Version 2.0, a Code-Smart User Servant 393
Using Smart Code and Digital Agents 393
Broadband: Wired versus Wireless Connections to
the Internet 394
Wi-Fi Mesh Network Internet Connection 395
Tension: 3G Cell-based Wireless Technology vs. WI-FI
Wireless Technology 396
Who Will Govern the Internet? 397
Tension: Wireless Control as a Purely Governmental
vs. Purely Private Function 397
Icann and Governance 398
Intellectual Property Struggles in the Digital
Age 399
Tension: Antipiracy Strategies of Content Owners vs.
Equipment Manufacturers 399
Rethinking the Digital Entertainment Business
Model 400
Summary and Prospects 400
Key Terms and Concepts 401
Discussion and Review Questions 401
Web Exercises 402
Glossary 402
Index 421
|
| any_adam_object | 1 |
| author | Deak, Edward J. |
| author_facet | Deak, Edward J. |
| author_role | aut |
| author_sort | Deak, Edward J. |
| author_variant | e j d ej ejd |
| building | Verbundindex |
| bvnumber | BV025308793 |
| classification_rvk | QR 540 |
| ctrlnum | (OCoLC)249262491 (DE-599)BVBBV025308793 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025308793 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:51Z |
| institution | BVB |
| isbn | 0324133812 0324273401 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019940014 |
| oclc_num | 249262491 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXV, 428 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | South-Western |
| record_format | marc |
| spelling | Deak, Edward J. Verfasser aut The economics of e-commerce and the internet Edward J. Deak Mason, Ohio South-Western 2004 XXV, 428 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019940014&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Deak, Edward J. The economics of e-commerce and the internet |
| title | The economics of e-commerce and the internet |
| title_auth | The economics of e-commerce and the internet |
| title_exact_search | The economics of e-commerce and the internet |
| title_full | The economics of e-commerce and the internet Edward J. Deak |
| title_fullStr | The economics of e-commerce and the internet Edward J. Deak |
| title_full_unstemmed | The economics of e-commerce and the internet Edward J. Deak |
| title_short | The economics of e-commerce and the internet |
| title_sort | the economics of e commerce and the internet |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019940014&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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