APA-Zitierstil (7. Ausg.)

Jones, J. P., & Slater, J. S. (2003). What's in a name?: Advertising and the concept of brands (2nd ed.). Sharpe.

Chicago-Zitierstil (17. Ausg.)

Jones, John Philip, und Jan S. Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. Armonk, NY [u.a.]: Sharpe, 2003.

MLA-Zitierstil (9. Ausg.)

Jones, John Philip, und Jan S. Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. Sharpe, 2003.