Verfügbarkeit: What's in a name?

What's in a name?: Advertising and the concept of brands

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Jones, John Philip (VerfasserIn), Slater, Jan S. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Armonk, NY [u.a.] Sharpe 2003
Ausgabe:	2nd ed.
Schlagworte:	Marktforschung Marketingstrategie Verbraucherverhalten Markenname Werbung Warenzeichen Markenartikel
Beschreibung:	XXIII, 308 S. Ill., graph. Darst.
ISBN:	0765611120

Internformat

MARC


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Datensatz im Suchindex

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author	Jones, John Philip Slater, Jan S.
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bvnumber	BV025306564
classification_rvk	QP 624
ctrlnum	(OCoLC)728075366 (DE-599)BVBBV025306564
discipline	Wirtschaftswissenschaften
edition	2nd ed.
format	Book
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illustrated	Illustrated
indexdate	2024-07-09T22:30:49Z
institution	BVB
isbn	0765611120
language	English
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physical	XXIII, 308 S. Ill., graph. Darst.
publishDate	2003
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publisher	Sharpe
record_format	marc
spelling	Jones, John Philip Verfasser aut What's in a name? Advertising and the concept of brands John Philip Jones and Jan S. Slater 2nd ed. Armonk, NY [u.a.] Sharpe 2003 XXIII, 308 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Warenzeichen (DE-588)4064612-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbung (DE-588)4065541-6 s Warenzeichen (DE-588)4064612-9 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 Markenname (DE-588)4114513-6 s 3\p DE-604 Marketingstrategie (DE-588)4120697-6 s 4\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s 5\p DE-604 Marktforschung (DE-588)4037630-8 s 6\p DE-604 Slater, Jan S. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Jones, John Philip Slater, Jan S. What's in a name? Advertising and the concept of brands Marktforschung (DE-588)4037630-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd Warenzeichen (DE-588)4064612-9 gnd Markenartikel (DE-588)4037584-5 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4120697-6 (DE-588)4062644-1 (DE-588)4114513-6 (DE-588)4065541-6 (DE-588)4064612-9 (DE-588)4037584-5
title	What's in a name? Advertising and the concept of brands
title_auth	What's in a name? Advertising and the concept of brands
title_exact_search	What's in a name? Advertising and the concept of brands
title_full	What's in a name? Advertising and the concept of brands John Philip Jones and Jan S. Slater
title_fullStr	What's in a name? Advertising and the concept of brands John Philip Jones and Jan S. Slater
title_full_unstemmed	What's in a name? Advertising and the concept of brands John Philip Jones and Jan S. Slater
title_short	What's in a name?
title_sort	what s in a name advertising and the concept of brands
title_sub	Advertising and the concept of brands
topic	Marktforschung (DE-588)4037630-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd Warenzeichen (DE-588)4064612-9 gnd Markenartikel (DE-588)4037584-5 gnd
topic_facet	Marktforschung Marketingstrategie Verbraucherverhalten Markenname Werbung Warenzeichen Markenartikel
work_keys_str_mv	AT jonesjohnphilip whatsinanameadvertisingandtheconceptofbrands AT slaterjans whatsinanameadvertisingandtheconceptofbrands

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