Brand warriors China: creating sustainable brand capital
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Profile Books
2003
|
| Ausgabe: | 1. Publ. |
| Schlagworte: | |
| Beschreibung: | XXII, 233 S. graph. Darst. |
| ISBN: | 1861976992 |
Internformat
MARC
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| 100 | 1 | |a Gilmore, Fiona |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand warriors China |b creating sustainable brand capital |c Fiona Gilmore ; Serge Dumont |
| 250 | |a 1. Publ. | ||
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| 300 | |a XXII, 233 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products |z China | |
| 650 | 4 | |a Brand name products |z China |v Case studies | |
| 650 | 4 | |a Success in business |z China | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Dumont, Serge |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-019937958 | ||
Datensatz im Suchindex
| _version_ | 1804142377984589824 |
|---|---|
| any_adam_object | |
| author | Gilmore, Fiona Dumont, Serge |
| author_facet | Gilmore, Fiona Dumont, Serge |
| author_role | aut aut |
| author_sort | Gilmore, Fiona |
| author_variant | f g fg s d sd |
| building | Verbundindex |
| bvnumber | BV025306515 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)249238927 (DE-599)BVBBV025306515 |
| dewey-full | 658.8270951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8270951 |
| dewey-search | 658.8270951 |
| dewey-sort | 3658.8270951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Publ. |
| format | Book |
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| indexdate | 2024-07-09T22:30:48Z |
| institution | BVB |
| isbn | 1861976992 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019937958 |
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| physical | XXII, 233 S. graph. Darst. |
| publishDate | 2003 |
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| spelling | Gilmore, Fiona Verfasser aut Brand warriors China creating sustainable brand capital Fiona Gilmore ; Serge Dumont 1. Publ. London Profile Books 2003 XXII, 233 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products China Brand name products China Case studies Success in business China (DE-588)4522595-3 Fallstudiensammlung gnd-content Dumont, Serge Verfasser aut |
| spellingShingle | Gilmore, Fiona Dumont, Serge Brand warriors China creating sustainable brand capital Brand name products China Brand name products China Case studies Success in business China |
| subject_GND | (DE-588)4522595-3 |
| title | Brand warriors China creating sustainable brand capital |
| title_auth | Brand warriors China creating sustainable brand capital |
| title_exact_search | Brand warriors China creating sustainable brand capital |
| title_full | Brand warriors China creating sustainable brand capital Fiona Gilmore ; Serge Dumont |
| title_fullStr | Brand warriors China creating sustainable brand capital Fiona Gilmore ; Serge Dumont |
| title_full_unstemmed | Brand warriors China creating sustainable brand capital Fiona Gilmore ; Serge Dumont |
| title_short | Brand warriors China |
| title_sort | brand warriors china creating sustainable brand capital |
| title_sub | creating sustainable brand capital |
| topic | Brand name products China Brand name products China Case studies Success in business China |
| topic_facet | Brand name products China Brand name products China Case studies Success in business China Fallstudiensammlung |
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