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Marketing: an introduction

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Bibliographische Detailangaben
Hauptverfasser:	Armstrong, Gary (VerfasserIn), Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Upper Saddle River, NJ Prentice Hall 2002
Ausgabe:	6. ed.
Schlagworte:	Marketing Marktanalyse Marketingstrategie CD-ROM Einführung
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXVI, 627 S. graph. Darst.
ISBN:	0130351334

Internformat

MARC


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Datensatz im Suchindex

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format	Book
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indexdate	2024-07-09T22:30:24Z
institution	BVB
isbn	0130351334
language	English
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physical	XXVI, 627 S. graph. Darst.
publishDate	2002
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publisher	Prentice Hall
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spelling	Armstrong, Gary Verfasser aut Marketing an introduction Gary Armstrong, Philip Kotler 6. ed. Upper Saddle River, NJ Prentice Hall 2002 XXVI, 627 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4139307-7 (DE-588)4151278-9
title	Marketing an introduction
title_auth	Marketing an introduction
title_exact_search	Marketing an introduction
title_full	Marketing an introduction Gary Armstrong, Philip Kotler
title_fullStr	Marketing an introduction Gary Armstrong, Philip Kotler
title_full_unstemmed	Marketing an introduction Gary Armstrong, Philip Kotler
title_short	Marketing
title_sort	marketing an introduction
title_sub	an introduction
topic	Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Marketing Marktanalyse Marketingstrategie CD-ROM Einführung
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