Consumer behavior and marketing strategy:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill [u.a.]
2002
|
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XXVI, 582 S. Ill. |
| ISBN: | 0072410647 |
Staff View
MARC
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Record in the Search Index
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| author | Peter, J. P. Olson, Jerry C. 1944- |
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| building | Verbundindex |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV025284861 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:23Z |
| institution | BVB |
| isbn | 0072410647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019918753 |
| oclc_num | 248423059 |
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| owner_facet | DE-11 |
| physical | XXVI, 582 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | McGraw-Hill [u.a.] |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Peter, J. P. Verfasser aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson Boston [u.a.] McGraw-Hill [u.a.] 2002 XXVI, 582 S. Ill. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, J. P. Olson, Jerry C. 1944- Consumer behavior and marketing strategy Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4062644-1 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Marketingstrategie Strategisches Management Verbraucherverhalten |
| work_keys_str_mv | AT peterjp consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |