Consumer behavior and marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill [u.a.]
2002
|
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVI, 582 S. Ill. |
| ISBN: | 0072410647 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
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| 035 | |a (OCoLC)248423059 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Peter, J. P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill [u.a.] |c 2002 | |
| 300 | |a XXVI, 582 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-019918753 | ||
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Datensatz im Suchindex
| _version_ | 1804142351728246784 |
|---|---|
| any_adam_object | |
| author | Peter, J. P. Olson, Jerry C. 1944- |
| author_GND | (DE-588)17049392X |
| author_facet | Peter, J. P. Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, J. P. |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV025284861 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)248423059 (DE-599)BVBBV025284861 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025284861 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:23Z |
| institution | BVB |
| isbn | 0072410647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019918753 |
| oclc_num | 248423059 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXVI, 582 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | McGraw-Hill [u.a.] |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Peter, J. P. Verfasser aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson Boston [u.a.] McGraw-Hill [u.a.] 2002 XXVI, 582 S. Ill. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, J. P. Olson, Jerry C. 1944- Consumer behavior and marketing strategy Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4062644-1 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Marketingstrategie Strategisches Management Verbraucherverhalten |
| work_keys_str_mv | AT peterjp consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |