Marketing engineering: computer-assisted marketing analysis and planning
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Edition: | 2nd ed. |
| Subjects: | |
| Physical Description: | XXIV, 518 S. graph. Darst. |
| ISBN: | 0130355496 |
Staff View
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Record in the Search Index
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| id | DE-604.BV025284684 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:23Z |
| institution | BVB |
| isbn | 0130355496 |
| language | English |
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| physical | XXIV, 518 S. graph. Darst. |
| publishDate | 2003 |
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| publisher | Prentice Hall |
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| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy 2nd ed. Upper Saddle River, NJ Prentice Hall 2003 XXIV, 518 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s 1\p DE-604 Rangaswamy, Arvind Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing Computerunterstütztes Verfahren |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |