Marketing engineering: computer-assisted marketing analysis and planning
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Beschreibung: | XXIV, 518 S. graph. Darst. |
| ISBN: | 0130355496 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing engineering |b computer-assisted marketing analysis and planning |c Gary L. Lilien ; Arvind Rangaswamy |
| 250 | |a 2nd ed. | ||
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Datensatz im Suchindex
| _version_ | 1804142351525871616 |
|---|---|
| any_adam_object | |
| author | Lilien, Gary L. Rangaswamy, Arvind |
| author_facet | Lilien, Gary L. Rangaswamy, Arvind |
| author_role | aut aut |
| author_sort | Lilien, Gary L. |
| author_variant | g l l gl gll a r ar |
| building | Verbundindex |
| bvnumber | BV025284684 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)249224298 (DE-599)BVBBV025284684 |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
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| id | DE-604.BV025284684 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:23Z |
| institution | BVB |
| isbn | 0130355496 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019918594 |
| oclc_num | 249224298 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXIV, 518 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy 2nd ed. Upper Saddle River, NJ Prentice Hall 2003 XXIV, 518 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s 1\p DE-604 Rangaswamy, Arvind Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing Computerunterstütztes Verfahren |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |