APA-Zitierstil (7. Ausg.)

Lilien, G. L., & Rangaswamy, A. (2003). Marketing engineering: Computer-assisted marketing analysis and planning (2nd ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Lilien, Gary L., und Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2003.

MLA-Zitierstil (9. Ausg.)

Lilien, Gary L., und Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. 2nd ed. Prentice Hall, 2003.