Advertising communications and promotion management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill
1998
|
| Ausgabe: | 2nd ed., international ed. |
| Schriftenreihe: | McGraw-Hill series in Marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 640 S. Ill., graph. Darst. |
| ISBN: | 007053943X 0071155147 |
Internformat
MARC
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| 100 | 1 | |a Rossiter, John R. |e Verfasser |4 aut | |
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| 300 | |a XVI, 640 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804142351520628736 |
|---|---|
| any_adam_object | |
| author | Rossiter, John R. Percy, Larry |
| author_facet | Rossiter, John R. Percy, Larry |
| author_role | aut aut |
| author_sort | Rossiter, John R. |
| author_variant | j r r jr jrr l p lp |
| building | Verbundindex |
| bvnumber | BV025284680 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)245760495 (DE-599)BVBBV025284680 |
| dewey-full | 659.120 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 20 |
| dewey-search | 659.1 20 |
| dewey-sort | 3659.1 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed., international ed. |
| format | Book |
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| id | DE-604.BV025284680 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:23Z |
| institution | BVB |
| isbn | 007053943X 0071155147 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019918590 |
| oclc_num | 245760495 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XVI, 640 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in Marketing |
| spelling | Rossiter, John R. Verfasser aut Advertising communications and promotion management John R. Rossiter ; Larry Percy 2nd ed., international ed. Boston [u.a.] McGraw-Hill 1998 XVI, 640 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in Marketing Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Kommunikation (DE-588)4031883-7 s 2\p DE-604 Percy, Larry Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rossiter, John R. Percy, Larry Advertising communications and promotion management Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4065541-6 |
| title | Advertising communications and promotion management |
| title_auth | Advertising communications and promotion management |
| title_exact_search | Advertising communications and promotion management |
| title_full | Advertising communications and promotion management John R. Rossiter ; Larry Percy |
| title_fullStr | Advertising communications and promotion management John R. Rossiter ; Larry Percy |
| title_full_unstemmed | Advertising communications and promotion management John R. Rossiter ; Larry Percy |
| title_short | Advertising communications and promotion management |
| title_sort | advertising communications and promotion management |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kommunikationspolitik Unternehmen Kommunikation Sales-promotion Marketing Werbung |
| work_keys_str_mv | AT rossiterjohnr advertisingcommunicationsandpromotionmanagement AT percylarry advertisingcommunicationsandpromotionmanagement |