Ethnographic research for media studies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Arnold
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | 181 S. |
| ISBN: | 0340806877 0340806885 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Introduction: what is ethnography? 1
Parti Ethnography: observing people in culture
1 Ethnography in anthropology: from magic to the media 17
2 How the ethnographer should view culture 33
3 Ethnography in the city: the Chicago School 50
4 Research approaches to the mass media 66
5 How good is ethnography compared to other methodologies? 81
Part II Ethnographic research in media studies
6 Popular music 93
7 Watching television in the home 99
8 News gathering 103
9 Why we watch soaps 108
10 Adoring film stars 114
11 Using the Internet 123
Part in The reassembled ethnography: data analysis
12 An anthropological approach to a news spectacle 131
13 Understanding readers newspaper allegiance:
newspapers as an indication of character 141
14 The ethnographic gaze in non-ethnographic research: role play 155
15 Carrying out an ethnographic study 165
Bibliography 171
Index 179
Ethnography is a widely used and productive tool within media and
cultural studies research. It is particularly useful for researching media
audiences and the role of the media in everyday life. This book offers
an introduction to ethnography: what it is, where it came from, how
it has been used in media and cultural studies and how students can
usefully use it.
By exploring ethnography s roots in anthropology, David
Machin
introduces students to the concept of the ethnographic gaze . In order
to understand the role of the mass media in society, we must view
the behaviour of media audiences and the reception of media
images in the context of the audience s culture and everyday life.
Many classic media research projects used ethnographic methods
and David
Machin
explores some of the best known, offering a
detailed understanding of ethnography s strengths and limitations.
Students will find this book an invaluable guide to how ethnography
has been used in media research and how to apply ethnographic
techniques in their own coursework projects,
|
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| author | Machin, David |
| author_facet | Machin, David |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 305 - Groups of people |
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| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | 1. publ. |
| format | Book |
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| isbn | 0340806877 0340806885 |
| language | English |
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| physical | 181 S. |
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| spellingShingle | Machin, David Ethnographic research for media studies Medienkonsum (DE-588)4120719-1 gnd Medienwissenschaft (DE-588)4169194-5 gnd Ethnologie (DE-588)4078931-7 gnd |
| subject_GND | (DE-588)4120719-1 (DE-588)4169194-5 (DE-588)4078931-7 |
| title | Ethnographic research for media studies |
| title_auth | Ethnographic research for media studies |
| title_exact_search | Ethnographic research for media studies |
| title_full | Ethnographic research for media studies David Machin |
| title_fullStr | Ethnographic research for media studies David Machin |
| title_full_unstemmed | Ethnographic research for media studies David Machin |
| title_short | Ethnographic research for media studies |
| title_sort | ethnographic research for media studies |
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