Effective marketing: creating and keeping customers in an e-commerce world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati
South- Western
2002
|
| Ausgabe: | ed. 3 |
| Beschreibung: | XXIX, 553 S. Ill., graph. Darst., Kt. |
| ISBN: | 032406392X 0324125690 |
Internformat
MARC
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| 100 | 1 | |a Zikmund, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective marketing |b creating and keeping customers in an e-commerce world |c William G. Zikmund ; Michael d'Amico |
| 250 | |a ed. 3 | ||
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| 300 | |a XXIX, 553 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804142343646871552 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. D'Amico, Michael |
| author_facet | Zikmund, William G. D'Amico, Michael |
| author_role | aut aut |
| author_sort | Zikmund, William G. |
| author_variant | w g z wg wgz m d md |
| building | Verbundindex |
| bvnumber | BV025278223 |
| classification_rvk | QC 130 |
| ctrlnum | (OCoLC)917099680 (DE-599)BVBBV025278223 |
| discipline | Wirtschaftswissenschaften |
| edition | ed. 3 |
| format | Book |
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| id | DE-604.BV025278223 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:30:16Z |
| institution | BVB |
| isbn | 032406392X 0324125690 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019912750 |
| oclc_num | 917099680 |
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| owner_facet | DE-11 |
| physical | XXIX, 553 S. Ill., graph. Darst., Kt. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | South- Western |
| record_format | marc |
| spelling | Zikmund, William G. Verfasser aut Effective marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael d'Amico ed. 3 Cincinnati South- Western 2002 XXIX, 553 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier D'Amico, Michael Verfasser aut |
| spellingShingle | Zikmund, William G. D'Amico, Michael Effective marketing creating and keeping customers in an e-commerce world |
| title | Effective marketing creating and keeping customers in an e-commerce world |
| title_auth | Effective marketing creating and keeping customers in an e-commerce world |
| title_exact_search | Effective marketing creating and keeping customers in an e-commerce world |
| title_full | Effective marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael d'Amico |
| title_fullStr | Effective marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael d'Amico |
| title_full_unstemmed | Effective marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael d'Amico |
| title_short | Effective marketing |
| title_sort | effective marketing creating and keeping customers in an e commerce world |
| title_sub | creating and keeping customers in an e-commerce world |
| work_keys_str_mv | AT zikmundwilliamg effectivemarketingcreatingandkeepingcustomersinanecommerceworld AT damicomichael effectivemarketingcreatingandkeepingcustomersinanecommerceworld |