Mind to mind marketing: communicating with 21st-century customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2001
|
| Ausgabe: | 1. publ. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | III, 252 S. |
| ISBN: | 0749433663 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Introduction 1
Chapter 1 Marketing at the crossroads 19
Chapter 2 The customer in mind 51
Chapter 3 The NLP mind model 86
Chapter 4 Creating relationships 108
Chapter 5 Appealing to both brains 148
Chapter 6 Making sense of communication 178
Chapter 7 How customers decide 190
Chapter 8 Keys to the customer s mind 202
Chapter 9 The corporate mind 222
Appendix A Sensory predicates 241
Appendix B Customers perceptions of corporate personality 244
Appendix C Mini right/left brain questionnaire 247
Index 249
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| indexdate | 2024-07-09T22:29:56Z |
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| isbn | 0749433663 |
| language | English |
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| spelling | Alder, Harry Verfasser aut Mind to mind marketing communicating with 21st-century customers Harry Alder 1. publ. London [u.a.] Kogan Page 2001 III, 252 S. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019898813&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Alder, Harry Mind to mind marketing communicating with 21st-century customers |
| title | Mind to mind marketing communicating with 21st-century customers |
| title_auth | Mind to mind marketing communicating with 21st-century customers |
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| title_full | Mind to mind marketing communicating with 21st-century customers Harry Alder |
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| title_full_unstemmed | Mind to mind marketing communicating with 21st-century customers Harry Alder |
| title_short | Mind to mind marketing |
| title_sort | mind to mind marketing communicating with 21st century customers |
| title_sub | communicating with 21st-century customers |
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