Advanced media planning:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer
1998
|
| Beschreibung: | XIII, 111 S. graph. Darst. CD-ROM |
| ISBN: | 0792382188 |
Internformat
MARC
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| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Rossiter, John R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advanced media planning |c by John R. Rossiter and Peter J. Danaher |
| 264 | 1 | |a Boston [u.a.] |b Kluwer |c 1998 | |
| 300 | |a XIII, 111 S. |b graph. Darst. |e CD-ROM | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Danaher, Peter J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-019835781 | ||
Datensatz im Suchindex
| _version_ | 1804142244106600448 |
|---|---|
| any_adam_object | |
| author | Rossiter, John R. Danaher, Peter J. |
| author_facet | Rossiter, John R. Danaher, Peter J. |
| author_role | aut aut |
| author_sort | Rossiter, John R. |
| author_variant | j r r jr jrr p j d pj pjd |
| building | Verbundindex |
| bvnumber | BV025195076 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)845354069 (DE-599)BVBBV025195076 |
| dewey-full | 659.111 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.111 659.1/11 |
| dewey-search | 659.111 659.1/11 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025195076 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:28:41Z |
| institution | BVB |
| isbn | 0792382188 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019835781 |
| oclc_num | 845354069 |
| open_access_boolean | |
| owner | DE-11 DE-19 DE-BY-UBM |
| owner_facet | DE-11 DE-19 DE-BY-UBM |
| physical | XIII, 111 S. graph. Darst. CD-ROM |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Kluwer |
| record_format | marc |
| spelling | Rossiter, John R. Verfasser aut Advanced media planning by John R. Rossiter and Peter J. Danaher Boston [u.a.] Kluwer 1998 XIII, 111 S. graph. Darst. CD-ROM txt rdacontent n rdamedia nc rdacarrier Danaher, Peter J. Verfasser aut |
| spellingShingle | Rossiter, John R. Danaher, Peter J. Advanced media planning |
| title | Advanced media planning |
| title_auth | Advanced media planning |
| title_exact_search | Advanced media planning |
| title_full | Advanced media planning by John R. Rossiter and Peter J. Danaher |
| title_fullStr | Advanced media planning by John R. Rossiter and Peter J. Danaher |
| title_full_unstemmed | Advanced media planning by John R. Rossiter and Peter J. Danaher |
| title_short | Advanced media planning |
| title_sort | advanced media planning |
| work_keys_str_mv | AT rossiterjohnr advancedmediaplanning AT danaherpeterj advancedmediaplanning |