Coca-colonization and the Cold War: the cultural mission of the United States in Austria after the Second World War
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chapel Hill, NC [u. a.]
The Univ. of North Carolina press
1994
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XV, 367 S. |
| ISBN: | 0807821497 0807844551 |
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Datensatz im Suchindex
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Contents Foreword to the American Edition, ix Acknowledgments, xv Abbreviations, xvii Introduction, i i The Problem of America as Artifact of European Expansion, 8 2 The Development of United States Cultural Foreign Policy, 46 3 United States Press Politics in Austria, 84 4 "Howling and Noise": United States Radio Politics in Austria, 108 5 The U.S. Information Centers, the U.S. Publications Section, and U.S. Literature in Austria, 128 6 Psychology instead of a Teacher's Pedestal: The U.S. Education Division, Exchange Programs, and the Propagation of the English Language, 150 7 Drama and Music from the United States, 166 8 The Influence of Hollywood, 222 9 The Result: The Children of Schmal(t)z and Coca-Cola, 275 Notes, 297 Bibliography, 331 Index, 363 A section of illustrations begins on page 173.
“A breathtaking account of the conquest of Austria by American culture. . . . Having been exposed during his formative years to the gigantic changes wrought during the 1950s, [Wagnleitner] provides a multi-level analysis of events and trends [that] gives his writing authenticity and flair.”—Gunther Barth, Uni versity of California, Berkeley Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. He shows that “Americaniza tion” was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Initially, U.S. cultural programs had been developed to impress Eu ropeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young: the prevalence of Coca-Cola and rock ’n’ roll are just two ex amples. Eventually, the cultural hegemony of the United States be came visible in nearly all quarters of Austrian life: the press, advertis ing, comics, literature, education, radio, music, theater, and fashion. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the original Austrian edition, pub lished in 1991, which won the LudwigJedlicka Memorial Prize. Reinhold Wagnleitner is associate professor of history at the Uni versity of Salzburg. |
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| spelling | Wagnleitner, Reinhold 1949- Verfasser (DE-588)133332187 aut Coca-Colonisation und kalter Krieg Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War Reinhold Wagnleitner Chapel Hill, NC [u. a.] The Univ. of North Carolina press 1994 XV, 367 S. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Geschichte 1945-1960 gnd rswk-swf Kulturbeziehungen (DE-588)4033552-5 gnd rswk-swf Kultur (DE-588)4125698-0 gnd rswk-swf Amerikanisierung (DE-588)4221615-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Österreich (DE-588)4043271-3 gnd rswk-swf Österreich (DE-588)4043271-3 g Amerikanisierung (DE-588)4221615-1 s Kultur (DE-588)4125698-0 s Geschichte 1945-1960 z DE-604 USA (DE-588)4078704-7 g Kulturbeziehungen (DE-588)4033552-5 s Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019815701&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019815701&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Wagnleitner, Reinhold 1949- Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War Kulturbeziehungen (DE-588)4033552-5 gnd Kultur (DE-588)4125698-0 gnd Amerikanisierung (DE-588)4221615-1 gnd |
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| title | Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War |
| title_alt | Coca-Colonisation und kalter Krieg |
| title_auth | Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War |
| title_exact_search | Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War |
| title_full | Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War Reinhold Wagnleitner |
| title_fullStr | Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War Reinhold Wagnleitner |
| title_full_unstemmed | Coca-colonization and the Cold War the cultural mission of the United States in Austria after the Second World War Reinhold Wagnleitner |
| title_short | Coca-colonization and the Cold War |
| title_sort | coca colonization and the cold war the cultural mission of the united states in austria after the second world war |
| title_sub | the cultural mission of the United States in Austria after the Second World War |
| topic | Kulturbeziehungen (DE-588)4033552-5 gnd Kultur (DE-588)4125698-0 gnd Amerikanisierung (DE-588)4221615-1 gnd |
| topic_facet | Kulturbeziehungen Kultur Amerikanisierung USA Österreich |
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