New-product diffusion models:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Kluwer Acad. Publ.
2000
|
| Schriftenreihe: | International series in quantitative marketing
11 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 355 S. graph. Darst. CD-ROM |
| ISBN: | 0792377516 |
Internformat
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Datensatz im Suchindex
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| adam_text | CONTENTS
Preface vii
Introduction ix
I OVERVIEW
1 New-Product Diffusion Models: From Theory to Practice 3
VIJAY MAHAJAN, EITAN MULLER, AND YORAM WIND
II THE STRATEGIC, GLOBAL, AND DIGITAL ENVIRONMENTS FOR
DIFFUSION ANALYSIS
2 Firm Strategy and Speed of Diffusion 27
SABINE KUESTER, HUBERT GATIGNON, AND THOMAS S. ROBERTSON
3 Multimarket and Global Diffusion 49
MARNIK G. DEKIMPE, PHILIP M. PARKER, AND MIKLOS SARVARY
4 Innovation Adoption and Diffusion in the Digital Environment: Some Research
Opportunities 75
ARVIND RANGASWAMY AND SUNIL GUPTA
III DIFFUSION MODELS
5 Modeling the Marketing-Mix Influence in New-Product Diffusion 99
FRANK M. BASS, DIPAK JAIN, AND TRICHY KRISHNAN
6 Diffusion Models with Replacement and Multiple Purchases 123
BRIAN T. RATCHFORD, SIVA K. BALASUBRAMANIAN, AND WAGNER A. KAMAKURA
vi Contents
7 Growth Models for Multiproduct Interactions: Current Status and New
Directions 141
BARRY L. BAYUS, NAMWOON KIM, AND ALLAN D. SHOCKER
8 Dynamic Models Incorporating Competition 165
RABIKAR CHATTERJEE, JEHOSHUA ELIASHBERG, AND VITHALA RAO
9 Disaggregate-Level Diffusion Models 207
JOHN H. ROBERTS AND JAMES M. LATTIN
10 Operations Planning in the Presence of Innovation Diffusion Dynamics 237
MORRIS A. COHEN, TECK H. HO, AND HIROFUMI MATSUO
IV ESTIMATION
11 Estimation Techniques for Macro Diffusion Models 263
WILLIAM P. PUTSIS JR. AND V. SRINIVASAN
V APPLICATIONS AND SOFTWARE
12 Diffusion Models: Managerial Applications and Software 295
GARY L. LILIEN, ARVIND RANGASWAMY, AND CHRISTOPHE VAN DEN BULTE
Appendix A. Software Tutorial for the (Generalized) Bass Model 313
Appendix B. Zenith High-Definition Television (HDTV) Case 323
Appendix C. How we Obtained the Estimates in Tables 12.1 and 12.2 331
List of Contributors 337
About the Editors 339
Index 343
|
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| isbn | 0792377516 |
| language | English |
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| spelling | New-product diffusion models ed. by Vijai Mahajan ... Boston, Mass. [u.a.] Kluwer Acad. Publ. 2000 XI, 355 S. graph. Darst. CD-ROM txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing 11 Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Diffusionsmodell (DE-588)4149819-7 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1998 Philadelphia, Pa. gnd-content Neues Produkt (DE-588)4171552-4 s Vertrieb (DE-588)4127117-8 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Diffusionsmodell (DE-588)4149819-7 s Produktinnovation (DE-588)4047346-6 s Produkteinführung (DE-588)4239366-8 s DE-188 Mahajan, Vijay edt International series in quantitative marketing 11 (DE-604)BV004265073 11 KOBV Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019768224&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New-product diffusion models International series in quantitative marketing Mathematisches Modell (DE-588)4114528-8 gnd Diffusionsmodell (DE-588)4149819-7 gnd Vertrieb (DE-588)4127117-8 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Neues Produkt (DE-588)4171552-4 gnd |
| subject_GND | (DE-588)4114528-8 (DE-588)4149819-7 (DE-588)4127117-8 (DE-588)4047346-6 (DE-588)4239366-8 (DE-588)4171552-4 (DE-588)1071861417 |
| title | New-product diffusion models |
| title_auth | New-product diffusion models |
| title_exact_search | New-product diffusion models |
| title_full | New-product diffusion models ed. by Vijai Mahajan ... |
| title_fullStr | New-product diffusion models ed. by Vijai Mahajan ... |
| title_full_unstemmed | New-product diffusion models ed. by Vijai Mahajan ... |
| title_short | New-product diffusion models |
| title_sort | new product diffusion models |
| topic | Mathematisches Modell (DE-588)4114528-8 gnd Diffusionsmodell (DE-588)4149819-7 gnd Vertrieb (DE-588)4127117-8 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Mathematisches Modell Diffusionsmodell Vertrieb Produktinnovation Produkteinführung Neues Produkt Konferenzschrift 1998 Philadelphia, Pa. |
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